Discover your perfect stay in Asti.
Discover the most iconic attractions in Asti
Find the perfect place to stay in Asti






Discover curated hotel collections in Asti

























































































































































Questions You Might Need to Know About Traveling to Asti
In Asti, Hotel Albergo del Sole stands out as a top boutique choice, located just steps from Piazza Alfieri and near the Cathedral of Asti. The hotel offers curated wine tastings featuring rare Barolo and Moscato d'Asti, with monthly "Wine & Tasting Nights" led by local sommeliers. Guests can also book private visits to nearby vineyards such as Cantina Ceretto, where they learn about traditional fermentation methods.
Another exceptional option is B&B Villa Serralunga, nestled in a historic vineyard estate. This family-run retreat provides exclusive access to Moscato d’Asti cellars, including a guided tour through underground aging chambers. Dinner packages include five-course meals paired with estate wines, often featuring wild mushrooms and local cheeses. Both properties emphasize authenticity, offering guests an immersive taste of Piedmontese winemaking heritage.
The best neighborhood for first-time visitors is Centro Storico (Historic Center), home to Piazza Alfieri, Asti Cathedral, and the Romanesque Town Hall. This compact, pedestrian-friendly zone allows easy access to major sights, dining, and shopping. Cobblestone streets, elegant arcades, and charming cafés create a timeless atmosphere perfect for leisurely exploration.
For a quieter stay with nature access, consider San Michele District, located near the green park and University of Asti. It’s ideal for families or travelers seeking tranquility while still being within a 15-minute walk of the city center. Public buses connect directly to Asti Train Station, making it convenient for day trips to Barolo or Cuneo. The area also hosts weekly farmers' markets and seasonal festivals, blending urban charm with rural authenticity.
Don’t miss the Vinum Asti International Wine Fair, held annually in September at the Asti Exhibition Center, showcasing over 200 producers of Barolo, Barbaresco, and Moscato d’Asti. Attend masterclasses on terroir and vintage analysis.
Visit the Museo del Moscato d’Asti, which explains the DOCG certification process through interactive exhibits. Join a hands-on tajarin pasta workshop in a traditional kitchen, where you’ll craft delicate egg noodles with black truffle sauce — a hallmark of Piedmontese cuisine.
Every Saturday morning, head to the Agricultural Market at Piazza Alfieri to sample fresh cheese, salami, and artisanal honey. In the evening, stroll through Piazza della Libertà to enjoy live jazz at Enoteca del Castello, surrounded by historic façades and candlelit tables — a true taste of Italian small-town elegance.
Yes, Hotel San Carlo is a top-rated family-friendly hotel in Asti, offering a dedicated children’s playroom, a heated outdoor pool, and free baby cots. Located in the heart of Centro Storico, it’s just a 5-minute walk from the Museo dei Bambini Asti, a child-focused museum with interactive exhibits on farming, wine-making, and local history.
The hotel hosts a monthly "Family Wine Adventure Day", where kids participate in fun quests at nearby vineyards, collecting stamps for a souvenir mini Moscato bottle. They also provide kid-sized aprons and safety gear for cooking classes. Nearby Parco della Resistenza has playgrounds and picnic areas, making it perfect for family outings. On-site services include stroller rentals and high chairs, ensuring a stress-free stay for parents.
Asti’s nightlife centers around intimate wine bars and enotecas. Enoteca del Castello, located near the old castle ruins, features over 80 regional wines, including rare Barolo Riserva and Moscato d’Asti. Live jazz performances every weekend pair perfectly with their cheese platters and cured meats.
For a hidden gem, visit Bar L'Angolo, a tiny speakeasy-style bar tucked in a narrow alley. Their signature cocktail, the "Asti Sunset", blends Moscato with fresh citrus and rose water. Open from 4 PM to 10 PM, it attracts local artists and students, creating a relaxed, bohemian vibe.
At dusk, gather at Piazza Alfieri for an espresso at a sidewalk café, watching locals stroll past the Cathedral. The city’s evenings are unhurried, filled with laughter and music — a genuine reflection of slow-paced Italian life.
Asti has no airport. The closest options are Cuneo International Airport (CUH), 70 km away, or Turin Caselle Airport (TRN), 70 km west. From Turin Porta Nuova Station, take a Trenitalia Regional Train to Asti Station (approx. 1 hour, €10). Upon arrival, use the free City Shuttle Bus or walk 15 minutes through Piazza Alfieri to reach the center.
Alternatively, rent a car or book a private transfer via MyTaxi Asti. For tourists attending Vinum Asti, special shuttle services run between the station and exhibition venue. The city is compact, so walking or biking (via Bike Asti) is ideal for exploring key sites like the Cathedral and Romanesque Square.
Must-try dishes in Asti include Risotto all'Astigiano, a rich risotto made with local rice and wild mushrooms; Tajarin, delicate hand-rolled egg noodles served with truffle cream; and Torta di Formaggio Astigiana, a savory cheese tart with a flaky crust.
Pair these with Salame dell'Astigiano, smoked sausage with a deep, earthy flavor, and Focaccia con Miele, a sweet flatbread drizzled with honey. At the weekly market, sample artisanal jams and dried fruits served with fresh cheese.
Always order a glass of Barolo or Moscato d’Asti — both are produced in the region and elevate the meal. These flavors reflect the Piedmontese tradition of simplicity and quality, where ingredients speak louder than complexity.
Key annual events in Asti include the Vinum Asti International Wine Fair (September), featuring global wine experts and tasting sessions. The Festa della Assunzione (August 15) celebrates the Virgin Mary with a parade, fireworks, and live music at Piazza della Libertà.
During spring, the Settimana Gastronomica Astigiana highlights seasonal ingredients like truffles and wild herbs, with special menus at local restaurants. Many offer complimentary vineyard tours with meals.
Winter brings the Christmas Market at Piazza Alfieri, decorated with lights and stalls selling mulled wine, gingerbread, and handmade ornaments — perfect for photos and souvenirs. These events showcase Asti’s deep connection to food, wine, and community traditions.
Must-visit landmarks in Asti include the Cathedral of Asti, a stunning example of Gothic and Renaissance architecture with intricate stone carvings and colorful stained-glass windows. Inside, you’ll find ancient frescoes and a majestic dome.
Piazza Alfieri, the city’s main square, is surrounded by historic buildings: the Town Hall, Old Court, and the Clock Tower (70 meters tall), which offers panoramic views of the city and surrounding hills.
Explore the remnants of the Ancient City Walls along scenic walking paths, revealing medieval fortification techniques. Also worth visiting is Chiesa di San Michele, housing 15th-century frescoes depicting religious scenes in vivid detail.
Together, these sites highlight Asti’s role as a cultural and political hub in Piedmont since the Middle Ages.
Near Asti, explore the Barolo Hills (Langhe), home to world-renowned Barolo wines. Visit family-run estates like Cantina Ceretto and Azienda Agricola G.D. Vajra, where you can tour underground cellars and taste aged vintages.
The Moscato d’Asti DOCG Zone, located southeast of the city, features picturesque vineyards producing sparkling dessert wines. Tour La Torre and Ca’ de’ Frati, where traditional method fermentation is showcased.
Join a full-day Wine & Vineyard Tour that includes grape harvesting demonstrations, cellar visits, and pairing dinners with local cheese. Don’t miss Santa Maria di Razzano, a preserved medieval village with ancient wine cellars and stone bridges — a perfect blend of history and viticulture.