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Ayagawa Town in Kagawa Prefecture, Japan, is a serene destination blending natural beauty with traditional culture. Known for the clear Ayagawa River, therapeutic Shionoe Onsen Village (with 1,300-year history), and as a key producer of Sanuki Udon noodles, it offers authentic rural Japanese experiences ideal for slow travel.
Top attractions include Shionoe Onsen Village, the scenic Ayagawa Valley (perfect for seasonal hikes), and Ayacho Furusato Village showcasing agricultural heritage. Visit Ayanami Town History Museum to explore local crafts and folklore.
Don't miss Sanuki Udon (chewy noodles made with local wheat), best served with tempura or raw egg. Street snacks like soy sauce dango (glazed with Ayagawa soy sauce) and onsen manju (hot spring steamed buns) are must-tries.
Rely on buses (Kotoden buses) and taxis; renting a car is recommended for flexibility. From Takamatsu, take JR Dosan Line to Ayagawa Station (30 mins), then transfer to infrequent buses (1-2 hourly on weekdays).
Spring/Fall (March-May, September-November) offer mild weather for cherry blossoms or autumn foliage. Summer is cool in valleys, while winter suits onsen visits (note shorter hours at some sites).
Language: Basic English works at tourist spots; learn simple Japanese phrases. Internet: Prepaid SIMs at convenience stores; limited free Wi-Fi. Payments: International cards at JP Post ATMs; VISA/JCB at major venues. Emergencies: Ayagawa Town Hospital (+81-87-876-1122) for non-urgent cases; hotels can assist. Emergency numbers: Police 110, ambulance 119.