Discover your perfect stay in Itoigawa.
Discover the most iconic attractions in Itoigawa
Find the perfect place to stay in Itoigawa








Itoigawa City in Niigata Prefecture is renowned for its geological wonders and jade deposits, featuring the world's only coastline with raw jade stones recognized as a UNESCO Global Geopark. It uniquely blends mountain-sea landscapes with traditional craft heritage.
Must-see spots include Kotakigawa Jade Gorge for hands-on jade hunting, and Itoigawa Geopark Museum explaining tectonic plate movements. Shironegi Coast offers stunning Sea of Japan sunsets in summer, while Nechi Valley Temple preserves millennium-old Buddhist relics.
Local cuisine highlights seafood and mountain ingredients. Try Itoigawa-zushi (using fish bred in jade-filtered springs), "Raigo" fish dishes (a regional specialty), and onsen-steamed buns cooked by geothermal heat. The morning Itoigawa Fish Market delivers fresh catches.
Buses (200-500 yen/ride) cover major attractions. Bike rentals (1,000 yen/day) at JR Itoigawa Station suit short trips. Taxis (680 yen base fare) are advised for remote geopark sites. Note snowy mountain roads in winter require snow tires for self-driving.
May-October is ideal with mild weather (15-28°C) and jade hunting availability. July-August has geopark festivals but crowds; September-October offers autumn foliage and calm seas. Winter (Dec-Feb) suits hot spring lovers though some sites close.
Language: Basic English signs exist at stations; translation apps are helpful. Payment: Credit cards accepted only at major hotels; 7-Eleven ATMs dispense cash. Internet: Buy DOCOMO/SoftBank 4G SIMs (available at Itoigawa Station). Emergency: Itoigawa General Hospital provides 24/7 service (+81-255-53-3111); geopark emergency shelters are clearly marked. Note: Japan is earthquake-prone – confirm evacuation routes upon accommodation check-in.