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Kujukuri Town in Chiba Prefecture boasts a 66km crescent-shaped coastline, one of the longest pure sand beaches in Japan. Famous for its pine forest belt and traditional yellowtail fishing culture, this fishing village offers pristine shores for summer swimming and dramatic winter fishing scenes. The morning market at Katsuura Port showcases authentic local seafood culture.
Must-see spots include Kujukuri Beach where you can walk to "Hamagongen" rock formations at low tide. Ioka Lighthouse, among Japan's top three observation towers, provides panoramic Pacific views. Learn 400-year-old bonito processing at the Dried Sardine Museum, or cycle through pine groves in Washinodai Park. Witness spectacular fixed-net fishing fleets hauling in yellowtail from January to March.
Don't miss yellowtail sashimi and stewed yellowtail head at their winter prime. Sardine rice bowls feature fish caught that morning, while seaweed salt ice cream surprises as local dessert. Shop for smoked bonito flakes at morning markets - try "Uoya no Daidokoro" for fishermens' set meals or "Umii Cafe Shiokaze" for seafood rice soup.
From Tokyo Station, take JR Sobu Line to Choshi Station (2hrs) then transfer to local buses (30min). The "Umineko" loop bus (6 daily trips, ¥200/ride) connects major spots. Taxis from Choshi cost ¥5,000. Self-driving is ideal with free parking along Route 126, but coastal roads get crowded during winter fishing season. Note: Last buses depart before 18:00.
May-September offers beach activities, with July-August being peak (and crowded) seasons. November-March brings the freshest seafood, especially January-February fishing spectacles, though coastal winds require warm layers. Avoid Golden Week (late April-May) and Obon (mid-August) crowds.
Language: Basic English signage at tourist sites, restaurants Japanese-only. Download Google Translate offline packs. Internet: Free WiFi at visitor center (2hr limit), prepaid SoftBank SIM recommended. Payments: Only AEON Mall near Choshi Station accepts cards - 90% shops are cash-based. Medical: Kujukuri Clinic (Mon-Fri 9-5) handles minor issues; emergencies go to Choshi City Hospital. Emergency: Dial 118 for Coast Guard at beaches. Town hall's tourism section provides English/Chinese assistance forms (+81-479-72-2111).