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Firmdale Group Hotels Near Dress Codes

Head to the Dress Code Exhibition, where fashion tells history. From Victorian corsets to modern office wear, each outfit reveals social change in stitch and silhouette. Your outfit today? Suddenly full of meaning—style with a story!

Covent Garden Hotel, Firmdale Hotels

Covent Garden Hotel, Firmdale Hotels

4.7 / 5Great1 Reviews
10 Monmouth St
1.96KM from Dress Codes

This boutique gem in the heart of London is just a 10-minute walk from Leicester Square and the British Museum. Treat yourself to a spa massage or enjoy 24-hour room service. Perfect for both family trips and business stays, with childcare services and meeting rooms available. Unwind at the bar or relax in the picnic area. The cozy rooms feel like home, featuring free WiFi and flat-screen TVs – simply unbeatable!

Conference HallDryerFamily-friendly HotelPicnic AreaBarValet Parking
per night
From
USD**1
HAM Yard Hotel, Firmdale Hotels

HAM Yard Hotel, Firmdale Hotels

4.7 / 5Great
1 Ham Yard
1.38KM from Dress Codes

This luxury hotel is located in the heart of London, just steps away from Piccadilly Circus, offering unparalleled convenience. Enjoy spa treatments, a fitness center, and sauna for ultimate relaxation. The stylish rooms feature minibars and flat-screen TVs, ensuring a comfortable stay. The hotel also boasts a bar, 24-hour room service, and childcare services, making it perfect for families. Whether for business or leisure, this hotel has everything you need.

Conference HallBowling AlleyFamily-friendly HotelDryerBarValet Parking
per night
From
USD**1
The Soho Hotel, Firmdale Hotels

The Soho Hotel, Firmdale Hotels

4.8 / 5Outstanding1 Reviews
Soho Hotel, 4 Richmond Mews
1.69KM from Dress Codes

This hotel is the perfect choice for your London trip! Located in the heart of the city, just a 10-minute walk from Leicester Square and Piccadilly Circus, with British Museum and Trafalgar Square nearby. Enjoy a full-service SPA with massages and facials to unwind. The hotel offers free WiFi, 24-hour room service, and babysitting services to cater to your every need. The rooms are beautifully decorated with minibars and luxury toiletries, making you feel at home. Whether for business or family travel, the meeting rooms and childcare services here will meet all your expectations!

Conference HallFamily-friendly HotelDryerBarPick-up ServiceValet Parking
per night
From
USD**6
Haymarket Hotel, Firmdale Hotels

Haymarket Hotel, Firmdale Hotels

4.8 / 5Outstanding5 Reviews
1 Suffolk Pl
1.24KM from Dress Codes

This 2024 award-winning hotel is the perfect choice for your stay! Located in the heart of London, just a 5-minute walk from Trafalgar Square and Leicester Square, it offers unbeatable convenience. Enjoy luxury amenities like an indoor pool, fitness center, and spa services to unwind. Family-friendly features such as childcare and kids' meals make it ideal for travelers with children. The elegantly decorated rooms come with Tempur-Pedic beds and premium toiletries for ultimate comfort. Unwind at the bar or take advantage of 24-hour room service—every detail is designed to make your stay exceptional.

Conference HallFamily-friendly HotelDryerBarDry Cleaning ServiceIroning Service
per night
From
USD**4
Charlotte Street Hotel, Firmdale Hotels

Charlotte Street Hotel, Firmdale Hotels

4.6 / 5Great
15-17 Charlotte St
2.13KM from Dress Codes

Nestled in the heart of London, just a 3-minute walk from Tottenham Court Road and 8 minutes from Russell Square, this boutique hotel offers unparalleled convenience. Enjoy SPA treatments and 24-hour room service for ultimate relaxation. Dine at Oscar restaurant or unwind at the bar, while babysitting services and kids' meals make family trips a breeze. Perfect for business or weddings with its meeting spaces. Rooms feature minibars, flat-screen TVs, and luxury toiletries, ensuring a home-like comfort throughout your stay.

Conference HallFamily-friendly HotelDryerBarValet ParkingDry Cleaning Service
per night
From
USD**5
Knightsbridge Hotel, Firmdale Hotels

Knightsbridge Hotel, Firmdale Hotels

4.6 / 5Great2 Reviews
10 Beaufort Gardens
1.53KM from Dress Codes

Looking for a luxury family getaway in the heart of London? This hotel is your perfect choice! Just 3 minutes walk to Harrods and 9 minutes to Hyde Park, the location couldn't be better. Enjoy 24-hour room service and babysitting services for a stress-free stay. The rooms are beautifully decorated with designer toiletries and free WiFi, making you feel right at home. With valet parking and airport transfers, your travel hassles are taken care of. Don’t miss out on this gem for your next London trip!

Family-friendly HotelDryerValet ParkingDry Cleaning ServiceIroning Service2024 Featured Hotels
per night
From
USD**0

Frequently Asked Questions

Everything you need to know about Dress Codes

Near the Dress Code Exhibition in London, The Savoy Hotel is a top recommendation. This iconic five-star hotel offers elegant rooms with views of the Thames River and is just a 5-minute walk from the exhibition venue. Its blend of classic British charm and modern luxury ensures a memorable stay.

Another excellent choice is Mandarin Oriental Hyde Park, renowned for its prime location adjacent to Hyde Park and proximity to major museums and shopping districts. The hotel provides exceptional concierge service, including assistance with exhibition tickets and transportation arrangements. Both properties stand out for their superior hospitality and convenient access, making them ideal bases for exploring this cultural exhibit.

The most convenient way to reach the Dress Code Exhibition from central London hotels is via the London Underground (Tube). The nearest station is South Kensington Station, served by the District Line and Circle Line, offering direct access within 10–15 minutes from most city-center hotels.

Alternatively, taxis or Uber take about 10–15 minutes and are ideal for travelers with luggage. Luxury hotels like The Savoy offer complimentary private transfer services, which can be arranged in advance.

The exhibition area features pedestrian-friendly zones and clear signage. Walking is also feasible—just a 1.5-kilometer stroll from major hotels—passing through scenic streets and tree-lined avenues that showcase authentic London charm. Use an Oyster Card or contactless payment for seamless travel and cost savings.

After visiting the Dress Code Exhibition, explore the Victoria and Albert Museum (V&A) nearby—home to one of the world’s finest collections of fashion and textiles. Highlights include royal gowns, iconic designer pieces, and garments reflecting global trends across centuries, perfectly complementing the exhibition’s theme.

Stroll through South Kensington Gardens, featuring fountains, sculptures, and lush greenery, ideal for a relaxing break. For a quintessential British experience, visit Fortnum & Mason, a historic department store offering exquisite afternoon tea and luxury gifts.

The area frequently hosts themed talks and fashion workshops, such as "Uniforms and Social Hierarchy" or "Military Fashion in Wartime," organized by London cultural institutions. These events are often free or low-cost, offering deep insights into how clothing reflects identity, power, and history—making them both educational and engaging.

The Dress Code Exhibition is open Tuesday through Sunday from 10:00 AM to 6:00 PM, closed on Mondays. Located within the Victoria and Albert Museum (V&A), it's recommended to book tickets in advance via the official website to avoid long queues, especially during weekends and public holidays.

For optimal experience, arrive before 10:00 AM to enjoy quieter viewing conditions. The venue features wheelchair-accessible entrances, multilingual audio guides in English, Chinese, French, and more, and includes rest areas, cafés, and a gift shop.

Consider purchasing a museum pass for unlimited access to multiple exhibitions and permanent galleries—a great value for visitors planning an extended stay at the V&A.

Holiday Inn London - West End is an excellent choice, located just a 5-minute walk from the Dress Code Exhibition. The hotel offers modern rooms with free Wi-Fi, a fitness center, and a convenient breakfast buffet. Its central location puts you within easy reach of Hyde Park, Oxford Street, and Piccadilly Circus, making it ideal for both business and leisure travelers.

Unique Experience: After the exhibition, visit the Victoria and Albert Museum nearby to explore Britain’s rich fashion history and see iconic garments from past centuries.

Transportation Access: The hotel is steps away from the Piccadilly Circus Tube Station, with direct access to the Piccadilly Line, connecting seamlessly to major attractions like London Eye, British Museum, and Trafalgar Square.

After visiting the Dress Code Exhibition, take a stroll down Savile Row, the world-famous street for bespoke men’s tailoring. Here, you can tour historic ateliers or even book a private fitting session with master tailors who have dressed royalty and celebrities.

Special Activity: Join a guided London Fashion Trail that explores vintage boutiques, independent designers, and hidden fashion archives around the exhibition area, offering insights into how British style evolved through social norms and political change.

Transportation Access: The exhibition venue is just a 3-minute walk from Piccadilly Circus Underground Station, served by the Piccadilly Line and Bakerloo Line, allowing quick transfers to Buckingham Palace, King’s Cross, and other top destinations.

Start your day at the Dress Code Exhibition to explore the historical evolution of British dress codes. Head to The Royal Academy Café near Royal Albert Hall for a refined English afternoon tea with views of the gardens.

In the afternoon, walk to the National Gallery in Trafalgar Square to admire masterpieces from the Renaissance to the 20th century. Then, continue to Southbank Centre for a live music performance or a fashion-themed talk.

Transportation Access: The exhibition site is directly accessible via the Northern Line and Bakerloo Line, enabling seamless travel across central London. With minimal walking and smart use of public transit, you can cover key sights efficiently while maximizing your experience.

Yes, Marriott Hotel Westminster is a top-rated family-friendly option located just 500 meters from the exhibition. It features spacious family suites, a children’s playroom, indoor pool, and dedicated kids’ activities. Parents can enjoy the exhibition while children participate in supervised programs.

Family Experience: The hotel hosts monthly "Young Style Makers" workshops, where kids design mini uniforms or hats inspired by historical fashion—perfect for interactive learning.

Transportation Access: Located just a 3-minute walk from Westminster Tube Station, this hotel provides easy access to the Circle Line, District Line, and Elizabeth Line, connecting swiftly to Tower Bridge, Big Ben, and St Paul’s Cathedral—ideal for family exploration.

Absolutely. The Dress Code Exhibition is held at ExCeL London, situated on the Royal Victoria Dock in East London. The venue is directly accessible via the Docklands Light Railway (DLR) at Albert Dock Station, which connects to Liverpool Street, Fenchurch Street, and Stratford.

Transportation Access: You can also reach the site via the London Overground or Jubilee Line to Barking Station, followed by a short shuttle bus ride. During event days, free shuttle buses run between major rail stations and the exhibition hall, reducing travel time and stress.

Travel Tip: Use an Oyster Card or Contactless Payment for discounted fares and automatic journey planning across all modes of transport.

After the exhibition, head to The Royal Arcade Restaurant in London’s West End, just a 15-minute walk away. This elegant dining spot blends classic British cuisine with contemporary flair—try their signature slow-roasted lamb chop with seasonal vegetables or pan-seared duck breast with black balsamic glaze.

Unique Experience: The restaurant hosts themed "Fashion Table Dinners", where tableware and décor change weekly based on current fashion trends, turning each meal into a sensory celebration of style.

Transportation Access: Easily reachable from Piccadilly Circus Station (5-minute walk) or via the Piccadilly Line to Bond Street Station, then a short bus ride. Perfect for a relaxed post-exhibition dinner with friends or family.

Traveler Reviews

See what other travelers say about Dress Codes

HG*訪‍客
HG*訪‍客

Covent Garden Hotel, Firmdale Hotels

Staying at Covent Garden Hotel by Firmdale was an absolute delight. The location is unbeatable—surrounded by charming cafes, boutique shops, and fantastic restaurants, making every evening a treat. The living room is stunningly elegant, with a cozy, refined vibe that feels like stepping into a private London drawing room. What really stood out was the all-day, all-night refreshments—snacks and drinks served non-stop, which made late-night relaxation or early-morning coffee feel so effortless. It’s not just a hotel; it’s a lifestyle experience. Highly recommend for anyone looking for charm, comfort, and convenience in the heart of London.

HG*K‍a‍r‍i
HG*K‍a‍r‍i

HAM Yard Hotel, Firmdale Hotels

Ham Yard Hotel is an absolute gem in the heart of London—perfectly positioned for exploring everything the city has to offer. The atmosphere strikes just the right balance between fun and elegance, never feeling pretentious or overly formal. The staff are genuinely warm, welcoming, and always eager to help, making every interaction a delight. From the moment you step in, the scent of the hotel is inviting—subtle yet memorable. The fitness center is well-equipped, and the fourth-floor terrace is pure bliss after a long day of sightseeing. It’s the kind of place that makes you want to stay longer than planned. This is now my go-to hotel—both for personal trips and business stays. I’ll be back again and again.

HG*訪‍客
HG*訪‍客

The Soho Hotel, Firmdale Hotels

Absolutely exceptional! The location is unbeatable—right in the heart of Soho, steps away from great dining, shopping, and nightlife. The hotel itself is a true gem with elegant design, thoughtful touches, and warm, attentive service. I was completely impressed from check-in to check-out. It’s not just a place to stay—it’s an experience. I’ll definitely be back and would highly recommend it to anyone visiting London.

HG*Y‍u‍n‍1‍9‍4‍9
HG*Y‍u‍n‍1‍9‍4‍9

Haymarket Hotel, Firmdale Hotels

Staying at Haymarket Hotel by Firmdale Hotels was an absolute delight from start to finish. The location is unbeatable—just steps away from everything London has to offer, including great transport links and a vibrant neighborhood full of restaurants and shops. The design reflects the brand’s signature elegance with thoughtful details throughout the space, making the room feel both luxurious and welcoming. Everything was spotless, comfortable, and well-maintained, especially the bed—perfect for a good night’s sleep. The staff went above and beyond with their warm, personalized service, offering helpful tips on local attractions and dining spots. Breakfast was a highlight too—freshly made pastries, local sausages, and excellent coffee. It’s rare to find such a high level of quality in a boutique hotel, but this one truly delivers. I’d absolutely stay here again and highly recommend it to anyone visiting London.

HG*L‍a‍u‍r‍a
HG*L‍a‍u‍r‍a

Charlotte Street Hotel, Firmdale Hotels

I absolutely loved every aspect of my stay at Charlotte Street Hotel. The staff went above and beyond—friendly, professional, and incredibly attentive. After a long transatlantic flight, they managed to check me in early without any hassle, which made the arrival so much more relaxing. Even more impressive was how they followed up on my prescription glasses, which had been mistakenly left with the airport transfer driver. They coordinated everything and ensured I got them back before my departure—truly exceptional service. The interior design is elegant and unique, blending vintage charm with modern sophistication. Every corner of the hotel feels thoughtfully curated, making it not just a place to stay, but an experience. Located in the heart of London, it’s perfectly positioned for exploring the city. This is one of those rare hotels that leaves a lasting impression—highly recommended.

HG*H‍i‍ ‍J‍o
HG*H‍i‍ ‍J‍o

Knightsbridge Hotel, Firmdale Hotels

Staying at Knightsbridge Hotel by Firmdale Hotels was an absolute delight—truly a standout experience. While the price is on the higher end, every penny feels justified by the exceptional quality and attention to detail. The room was beautifully designed with elegant furnishings, plush bedding, and thoughtful touches that made it feel like a home away from home. Location-wise, it’s unbeatable—just steps from Knightsbridge Underground station, surrounded by luxury boutiques and top-notch dining options. I found it incredibly convenient for exploring central London, with major attractions just a short ride away. The staff were warm, attentive, and always ready to help without being intrusive. From check-in to check-out, everything flowed smoothly. If you’re looking for a refined, well-located hotel that delivers on comfort and charm, this is it. Definitely worth every bit of the cost—and I’d happily return in a heartbeat.

HG*h‍i‍h‍i‍s‍u‍s‍i
HG*h‍i‍h‍i‍s‍u‍s‍i

Hotel 41

Staying at Hotel 41 felt like stepping into a well-kept secret from a bygone era. In an age where many hotels seem to have given up on quality service, it’s genuinely refreshing to find one that still upholds high standards with such dedication. I visited during the quiet March season—my first time experiencing this historic gem from the Red Carnation group. Hotel 41 and its neighboring property, Rubens, are part of the same family, and both are warmly greeted by the same elderly doorman who adds a personal touch right from arrival. From the moment you step inside, the attention to detail is palpable. Our Korean housekeeper was incredibly sweet and enthusiastic—her warmth made the stay feel more like visiting friends than checking into a hotel. As a boutique property, the entire hotel spans just one floor, with the public area doubling as the lobby and lounge bar—an elegant blend of old-world charm and timeless style. Welcome champagne, non-stop snacks throughout the day (candy, ice cream, hot and cold bites), afternoon tea, and late-night nibbles make the experience even more luxurious. The signature treat? Chocolate shortbread—simple but unforgettable. That said, standard rooms are quite small; fitting two adults and two large suitcases left little room to move around. Bathrooms feel dated in design and fixtures, though they’re clean and functional. One delightful touch: the nightly turndown includes a cozy hot water bottle tucked under the sheets—a small gesture that truly warms the soul. You can ask almost anything of your housekeeper—they’ll help with luggage packing, local tips, or even last-minute requests. The location is unbeatable: directly opposite Buckingham Palace stables. Walking to the palace, Big Ben, and Westminster Abbey felt effortless—more like a leisurely stroll than a tourist rush. For a unique, intimate, and deeply personal stay in central London, Hotel 41 delivers exceptional value and genuine hospitality.

HG*匿‍名‍用‍戶
HG*匿‍名‍用‍戶

Radisson Blu Hotel, London Tottenham Court Road (formely Kenilworth)

I stayed in a single room which was compact but perfectly functional with all the essentials. The breakfast was exceptional—plenty of options, fresh ingredients, and high quality across the board. I especially appreciated the little touches in the lobby: lemon tea, apples, and Walkers crisps available for guests to enjoy anytime. It's these thoughtful details that make a big difference. Overall, the experience was excellent, and I'd definitely book again. Highly recommend staying here if you're in London.

HG*訪‍客
HG*訪‍客

Wilde Aparthotels London Paddington

Staying in a lower-floor room was surprisingly quiet—no noise at all despite the city location. The room size is just right, not too cramped and very clean throughout. I especially appreciated having a small kitchenette and dining area, which made it easy to prepare simple meals during my stay. The staff were warm and helpful, always ready to assist with any questions. This place offers great value and comfort, and if I ever return to London, I’d definitely book here again. A fantastic choice for travelers who want a home-like atmosphere with excellent service.

HG*M‍2‍2‍4‍5‍1‍7‍*‍*‍*‍*
HG*M‍2‍2‍4‍5‍1‍7‍*‍*‍*‍*

Cheval Harrington Court at South Kensington

Staying at Cheval Harrington Court at South Kensington was a fantastic experience from start to finish. The room was spotless, modern, and beautifully appointed with high-quality amenities—including a full set of OSEA products in the bathroom, which made every moment feel luxurious. Daily housekeeping service was thoughtful and kept everything fresh and tidy. There’s a front desk available for luggage storage, and the elevator works smoothly—access requires a key card, which adds a nice touch of security. Location-wise, it’s unbeatable: just a 3-minute walk to South Kensington Underground station, and both the Natural History Museum and Victoria and Albert Museum are within walking distance. Public transport access is seamless, and exploring central London became so easy. One small note: when checking out, we were asked if we’d like to pay a service fee, but this wasn’t mentioned during booking or on arrival. We weren’t sure whether to tip per day or based on meal services, which made the moment a bit awkward. Still, that minor hiccup didn’t take away from how impressed we were with the overall quality, comfort, and convenience. This place offers excellent value and would absolutely be my top pick for future stays in London.

HG*訪‍客
HG*訪‍客

The Dilly

The stay at The Dilly was absolutely perfect—10/10 in every way. I booked through a platform, and honestly, the experience was worth every penny. From the moment we walked into the room, the beautiful décor and thoughtful touches made us feel welcome. The ambiance is elegant yet warm, the location is unbeatable—right in the heart of London with everything nearby. The vibe is just right—quiet enough to relax but still close to all the action. Every detail felt intentional and well-crafted. I’d book again in a heartbeat. This place truly delivers on its promise and then some.

HG*g‍m‍a‍r‍t‍i‍4‍9‍6‍1‍0‍4
HG*g‍m‍a‍r‍t‍i‍4‍9‍6‍1‍0‍4

The Apartments by the Sloane Club

The location is absolutely fantastic—situated in a sophisticated, quiet neighborhood with plenty of great restaurants and shops just steps away. The apartments are spacious, well-appointed, and incredibly peaceful, making it a perfect retreat after a long day exploring London. The staff goes above and beyond with their attentive, efficient, and genuinely friendly service. Every detail feels thoughtfully considered, from the modern amenities to the clean, stylish interiors. It’s rare to find such a high level of comfort and hospitality in a city as busy as London. This place truly delivers on every front—highly recommend for anyone looking for a refined, relaxing stay.