Head to the Heineken Experience, where beer isn’t just a drink—it’s a story. From 1580 to today, Heineken has brewed more than lager; it’s crafted Dutch identity. Explore vintage brewing gear, sip limited-edition brews, and even ‘brew your own’ in a digital simulation. When that final icy pint hits your lips, you’ll taste not just flavor—but history, innovation, and the spirit of a nation.

Located in the heart of Amsterdam, this luxury hotel is perfect for both leisure and business travelers! Just steps away from famous attractions, convenience is guaranteed. Unwind at the indoor pool and sauna, or stay active at the fitness center. Enjoy free WiFi and 24-hour room service, plus a restaurant serving delicious local cuisine. Business travelers will appreciate the business center and meeting spaces, while families can take advantage of childcare services. With top-notch amenities and exceptional service, your stay here will be nothing short of amazing!

Looking to immerse yourself in Amsterdam’s historic charm? This hotel is your perfect choice! Within walking distance to landmarks like Spinhuis and Waalse Kerk, it’s ideal for exploring the city. Rooms are well-equipped with coffee/tea makers, 24-hour hot water, and hairdryers for a cozy stay. Unwind at the bar or indulge in the Spa for ultimate relaxation. Nearby, savor local delights like grilled ribs and pickled herring. With a fitness center, meeting rooms, and business center, it caters to both leisure and business travelers seamlessly!


Everything you need to know about Heineken Experience
Hotel de Klos is a top choice, located just a 5-minute walk from the Heineken Experience. This boutique hotel blends modern design with historic architecture, offering river-view rooms with panoramic views of canals and traditional windmills. Its on-site restaurant serves local Dutch beer and classic snacks, providing an authentic beer culture experience after your museum visit.
Another excellent option is Stayokay Amsterdam City Center, a sustainable hostel near multiple bike paths, ideal for cycling to the museum. The shared spaces feature a beer-themed exhibition area, and they host regular tasting workshops, making it perfect for travelers seeking immersive insights into Dutch brewing traditions.
The most convenient route is taking metro line 52 to "Amsterdam Zuid," then transferring to line 53 and getting off at "De Pijp" station—just a 7-minute walk from the museum. Alternatively, ride tram 18 directly from Amsterdam Central Station, which reaches the museum doorstep in about 15 minutes. The area also features bike rental stations, making cycling a scenic and enjoyable option through Amsterdam’s green alleys and street art murals. For comfort, use Uber or Bolt, entering "Heineken Experience" as the destination for precise navigation.
Before visiting, head to the nearby De Pijp district to enjoy a craft beer at Brouwerij 't IJ, a sustainable brewery powered by water wheels, offering limited-edition brews. During your visit, don’t miss the interactive brewing workshop, where you’ll create your own custom mini-beer recipe and take home a commemorative bottle.
Afterward, stroll along the NDSM Wharf waterfront—a former industrial dock now transformed into a creative hub. Here, numerous beer-themed bars serve exclusive Heineken limited releases, paired with live music and vibrant street art, perfectly capturing the spirit of Dutch urban life.
Hotel De Pijp is a top choice, located just a 10-minute walk from the Heineken Experience. This stylish boutique hotel blends modern design with local Dutch charm, featuring rooms with a mini-bar stocked with regional craft beers. Guests can book exclusive guided tours that dive into the Heineken brewing heritage and enjoy complimentary bicycle rentals to explore the scenic Amsterdam canals. Its central location makes it ideal for combining beer history with authentic city experiences.
The most convenient option is taking Amsterdam Metro Line 52 to the "Heineken Experience" stop—just a 3-minute walk from the entrance. For a scenic route, rent an electric bike or bike-share and cycle along the Amsterdam canals, enjoying the city’s picturesque views. The venue offers on-site parking and bicycle racks for drivers and cyclists. Many tour buses also include this as a standard stop, making it perfect for group travelers joining day trips.
Beyond viewing century-old brewing equipment, guests can craft their own limited-edition beer blend and sample it in the tasting room paired with local snacks. The museum features an immersive interactive theater simulating the 19th-century brewing process, placing you right inside the original Heineken brewery. Weekends host themed beer evenings with live music and exclusive drinks—perfect for diving deep into Dutch beer culture. All visitors receive a memorabilia beer glass and digital guidebook, creating lasting souvenirs of their journey.
Just a 5-minute walk away, Noord Market is a must-visit, housing over 80 local food stalls serving Dutch cheese towers and traditional meatballs. Another hidden treasure is the Oude Zeehavenmuseum, showcasing Amsterdam’s maritime history with ship model exhibitions and interactive nautical games. Strolling along the waterfront docks often reveals floating cafés and street performers, offering a genuine taste of Amsterdam’s vibrant daily life.
The Heineken Experience is open daily from 9:00 AM to 7:00 PM, extended to 9:00 PM on weekends. It’s recommended to book your guided tour slot in advance via the official website to avoid crowds and secure access to the beer tasting workshop and interactive exhibits. Note that during summer months (June–August), special night tours are offered, featuring light art installations and beer-themed fireworks, creating a truly memorable evening experience.
Yes, admission is required, with adult tickets priced at €24.95, including guided tour, beer tastings (3 samples), interactive experiences, and a souvenir gift. Students and seniors receive discounted rates, while children aged 6 and above enter free. Premium fast-track access is available to skip lines. All tickets are e-ticket-based, allowing direct mobile scanning for seamless entry.
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