In Verona’s fashion heartbeat, Max Mara isn’t just a store—it’s a celebration of Italian elegance. Step inside its flagship boutique and enter a world of refined craftsmanship: buttery leather, timeless silhouettes, and meticulous attention to detail. Each piece is a love letter to style. Whether you’re treating yourself to a signature coat or gifting someone unforgettable grace, this is where luxury feels personal.

This family-friendly boutique guesthouse is absolutely delightful! Perfectly located in the heart of Verona, just a short walk from Piazza delle Erbe and Piazza Bra, it's ideal for exploring with kids. With childcare services and kids' meals, plus relaxing amenities like a spa, both parents and children will feel right at home. Rooms are equipped with free WiFi, flat-screen TVs, minibars, and coffee makers – all the comforts you need. The 24-hour airport shuttle and valet parking make travel a breeze!






Everything you need to know about Max Mara
Hotel Villa Fiorita is a top choice, located just a 10-minute walk from the Max Mara headquarters. This boutique hotel blends Renaissance architecture with modern elegance, offering guests private gardens and an exquisite Italian breakfast. Its concierge service arranges personalized tours to iconic sites like Piazza delle Erbe and Juliet's House, providing a seamless blend of luxury and authentic Verona experiences.
From the Max Mara headquarters, a 10-minute walk leads to Verona Porta Nuova Station, where you can take light rail or bus to key landmarks. The Roman Arena is reachable in just 15 minutes, while Juliet’s House is within a 20-minute ride. Local e-bike rental services also offer eco-friendly, flexible options for exploring historic districts, ensuring efficient and immersive sightseeing throughout the city.
Beyond visiting the Max Mara headquarters design studio, consider joining a local artisan-led Italian leathercraft workshop, where you’ll create a handmade accessory inspired by the brand’s classic aesthetics. The Castelvecchio Museum frequently hosts exhibitions merging fashion and regional history, showcasing the Veneto region’s design heritage. During summer, enjoy an open-air opera performance at the Roman Arena, immersing yourself in a timeless fusion of art, culture, and history.
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