In the artistic city of Vienna, Max Mara is a must-visit for fashion lovers! This Italian luxury brand's flagship store on Graben Street beautifully blends Austrian classical architecture with modern style. Step inside and you'll be captivated by the elegant displays and exquisite cashmere coats, each a masterpiece of Italian craftsmanship. Pick up a classic camel coat and then head to the nearby St. Stephen's Cathedral for the perfect Viennese shopping experience!




















Everything you need to know about Max Mara
The Vienna store is famous for its iconic camel coat collections. Limited-edition pieces with Austrian-inspired designs are exclusive to this location.
Take the CAT City Airport Train to Wien Mitte, then transfer to U3 subway line towards Stephansplatz. The journey takes approximately 35 minutes.
Yes, professional in-house tailors provide adjustments within 48 hours. This includes hemming and sleeve shortening for purchased garments.
Private appointment-only shopping includes champagne service and early access to new collections. Contact the store's VIP manager for arrangements.
All major credit cards (Visa/MasterCard/Amex), Apple Pay, and EU bank transfers. Note that Diners Club is not accepted.
Online orders must be returned via mail, but you may exchange items in-store within 14 days. Bring the original packaging and receipt for verification.
See what other travelers say about Max Mara

Located in the heart of Vienna, this boutique hotel offers unbeatable convenience—everything is just a short walk away. The staff went above and beyond with their warm hospitality and proactive assistance, especially when it came to recommending nearby attractions. Their prompt help and genuine care made our stay truly memorable. Breakfast was an absolute delight, served in a charming atmosphere that added to the overall experience. The hotel radiates character and charm, making it a standout choice. We couldn’t recommend it more highly and will definitely be back.

Staying at Altwienerhof Aparthotel was an absolute delight from start to finish. The room was spacious and impeccably clean, with a spotless bathroom and a compact but highly functional kitchenette—perfect for brewing a quick coffee or tea in the morning. The fridge was generously sized, which came in handy during the summer heat. What truly stood out was the breakfast service: it was delivered straight to our room, making mornings so much more relaxed and enjoyable. Our host went above and beyond to make us feel welcome—he was attentive, friendly, and genuinely cared about our comfort. The location is unbeatable too, right on Gumpendorferstraße, with easy access to U-Bahn, trams, and buses heading straight into the city center. Everything we needed was within walking distance, and public transport made getting around effortless. This place offers incredible value and a homely vibe that’s hard to find elsewhere. I’d happily return again and recommend it to anyone visiting Vienna.

The staff here were incredibly welcoming and went above and beyond to make my stay comfortable. Located in a quiet yet vibrant neighborhood, there are plenty of cafes and local spots within walking distance, and a quick 20-minute tram ride takes you straight into the heart of Vienna. While some of the furniture has a classic, old-school charm—something that actually fits perfectly with Vienna’s character—the room was spotless, cozy, and well-maintained. The bathroom is spacious and functional, with a shower that delivers strong water pressure and excellent drainage. I truly enjoyed every moment of my stay and would absolutely book again. Highly recommend this hidden gem for travelers looking for comfort, convenience, and authentic Viennese vibes.

Everything about this stay was excellent! The apartment was spotless, cozy, and featured super-fast Wi-Fi—perfect for working or streaming. The hostess was incredibly friendly, attentive, and genuinely welcoming, making us feel right at home. Location-wise, it’s just a short walk from public transit, with grocery stores and the iconic Schönbrunn Palace right nearby—ideal for exploring Vienna without hassle. We were especially grateful for the private garage parking, which made arriving with a car stress-free. Inside, the apartment was thoughtfully equipped with everything we needed: coffee, milk, juice, toiletries (body lotion, shampoo, toothpaste, makeup remover), even little extras like kitchen staples. It felt like staying in a well-loved home rather than a rental. We’ll definitely be back—highly recommend this gem to anyone visiting Vienna!

Staying at Hampton by Hilton Vienna Messe was an absolutely delightful experience. The front desk staff were incredibly warm and welcoming, taking extra time to explain things clearly—especially helpful since we’re international guests. I appreciated their patience and genuine effort to make us feel at home. Breakfast was a real highlight: fresh, diverse, and delicious, easily one of the best meals I’ve had in Vienna. It stood out compared to other international breakfast options I’ve tried—this one felt authentic and satisfying. The hotel’s location is perfect for both business and leisure travelers; it’s just minutes from the Messe exhibition center and well-connected to public transit. Easy access to downtown and the airport makes it ideal for short or extended stays. Overall, this place offers excellent value, comfort, and hospitality—definitely my top choice for future visits to Vienna.

Staying at Boutique Hotel Nossek was an absolute delight! Located right on the main avenue in Vienna, it's incredibly convenient for exploring the city—just a short walk or quick metro ride to all the top attractions. The rooms are beautifully designed with a modern, minimalist touch, and the beds are incredibly comfortable—perfect for a restful night's sleep after a day of sightseeing. I was especially impressed by the bathroom amenities; they used Rituals products, which added a luxurious spa-like feel to my stay. Breakfast was simple but excellent—fresh fruit, local pastries, and a good selection of hot and cold options. Everything was thoughtfully prepared and delicious. This hotel offers such a great balance of style, comfort, and value. I’d highly recommend it to any traveler visiting Vienna, and I’ll definitely be coming back.

Hotel Lucia is an absolute gem! The room was immaculately clean and incredibly comfortable—perfect for unwinding after a day of exploring Vienna. What really stood out was the location: just a short walk from the city center, with public transit right at your doorstep. I could easily reach major attractions, shopping areas, and great local restaurants without hassle. The whole experience felt seamless and luxurious, all while being very well-priced. If you're looking for a quiet yet central stay in Vienna, this is the place to book.

Stayed for two nights with my partner and had a wonderful experience. What stood out most was how friendly, welcoming, and helpful every staff member was—genuinely making us feel at home. The room was spotless, well-maintained, and beautifully designed with a charming touch. Breakfast was plentiful and varied, though not every item matched our personal taste perfectly, it was still high-quality and offered great diversity. Enjoying breakfast with live music in the background added a special, memorable vibe to the morning. Location-wise, it’s incredibly convenient—trams stop right outside, and the metro station is just a short walk away. Whether you're exploring Vienna's city center or heading out on day trips, getting around is a breeze. This hotel offers excellent value and truly exceeds expectations. I’d definitely stay here again and highly recommend it.

Staying at this charming hotel felt like stepping into a different era—elegant, quiet, and full of character. The location is fantastic; just a short walk from the city center and surrounded by great restaurants and attractions. The staff were incredibly friendly and efficient, always ready to help with anything. Breakfast was exceptional—fresh, varied, and delicious, with both European and Asian options. Even though there were ongoing construction works nearby, they didn’t disrupt our stay at all—no noise or inconvenience. One thing to note: the hotel has limited accessibility due to stairs and narrow corridors, so it might not be ideal for guests with mobility challenges. But if you’re able-bodied and looking for a unique, well-located stay with great service and a cozy atmosphere, this place is absolutely worth booking. Highly recommended!

This Ibis Wien Hauptbahnhof is hands down the best Ibis hotel I've stayed at—truly impressive! The room was clean, spacious, and well-equipped, offering a comfortable and relaxing stay. While the price is a bit on the higher side, it's absolutely worth it for the quality. I especially loved the free coffee and tea available in the lobby—perfect for a morning pick-me-up or an evening unwind. The staff were friendly, helpful, and efficient throughout my visit. Location-wise, it’s unbeatable: just a short walk from the train station and within easy reach of Vienna’s city center, making it ideal for both business and leisure travelers. Whether you're exploring the historic sights or just need a quiet base, this hotel delivers. Highly recommend—it’s a top-tier choice in the Ibis lineup!

Staying at the Ibis Wien Messe was a fantastic experience—right next to the Danube River and just a short walk from the subway station, it’s incredibly convenient for exploring Vienna. The rooms are clean, well-maintained, and surprisingly spacious for the price. Everything you need is there: comfortable bed, good lighting, and a quiet atmosphere. I loved waking up to views of the river and enjoying a peaceful morning coffee on the balcony. The staff were friendly and helpful, and the overall value is outstanding. For a budget-friendly hotel with such great location and cleanliness, this place truly stands out. I’d definitely stay here again and recommend it to anyone visiting Vienna on a budget.

Staying at Hotel Zur Wiener Staatsoper was an absolute delight. The location is unbeatable—just a short walk from the Albertina and surrounded by all the best spots in Vienna, yet it remains wonderfully quiet thanks to excellent double-glazed windows. The service truly stands out; every staff member is friendly, attentive, and genuinely goes the extra mile to make your stay comfortable. From the moment I arrived, I felt welcomed like family. The design of the hotel is thoughtfully executed—every detail matters. Even though the room isn’t large, it’s cleverly laid out with smart functionality. Small touches like the blackout curtains that completely block out light, or the subtle cover on the air conditioning control panel, show how much care went into creating a peaceful, home-like atmosphere. This place is fairly new with only a handful of rooms, so it’s still under the radar—but don’t let that fool you. It’s one of the most memorable and value-for-money stays I’ve had in Europe. If you’re visiting Vienna, this hotel should be at the top of your list.
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