Find peace at Playa Serena, where waves whisper secrets and sunshine kisses your skin. No crowds, no noise—just clean ocean air, golden light, and the kind of serenity that reminds you why you travel: to feel alive.

This hotel is a perfect choice for family and business travelers! Featuring a sauna, swimming pool, and spa massage, it offers ultimate relaxation. With children's playground, game room, and childcare services, kids will have a great time while parents unwind. Ideally located just a few kilometers from Mar Del Plata Lighthouse and Playas del Sur Beach, it also provides free WiFi and private parking, making your stay both comfortable and convenient.



















Everything you need to know about Playa Serena
Hotel Playa Serena is a top choice, located directly on the Playa Serena beachfront with spacious sea-view rooms and kid-friendly amenities. The hotel features private beach access, indoor and outdoor pools, and organized family activities. Its prime location puts guests within walking distance of restaurants and shops, making it perfect for a relaxing seaside getaway.
From Playa Serena, take local buses (e.g., routes 12 or 35) or rent an electric scooter—both reach downtown in about 15 minutes. Many hotels also offer free shuttle services, ensuring seamless travel between the beach and city center with minimal hassle.
Guests can enjoy guided snorkeling tours to explore vibrant coral reefs, or join sailing excursions and sunset paddleboarding trips along the Atlantic coast. Operators provide bilingual guides and fully equipped safety gear, making these experiences accessible and enjoyable for all ages.
Stroll along the illuminated promenade, sip local Malbec wine at seaside bars, and savor traditional asado grills. Weekends often feature live music performances, creating a vibrant, passionate atmosphere that captures the true spirit of South American nightlife.
Absolutely. Hotel Playa Serena offers romantic sea-view suites with private balconies and complimentary champagne. The hotel also provides private beach dinners and couples’ spa treatments, combining luxurious service and intimate settings—ideal for a memorable honeymoon.
Yes, some hotels like Hotel Playa Serena welcome pets with designated beds, food bowls, and special welcome gifts. However, advance HopeGoo is required. Always confirm pet policies when reserving, as rules may vary—ensuring both comfort and respect for fellow guests and the environment.
Hotel Playa Serena is a top choice, offering direct beach access and breathtaking ocean views from its sea-facing rooms. Just a 2-minute walk from Playa Serena's golden sands, this boutique hotel features a private pool, seaside terrace, and a Mediterranean-style restaurant. Guests enjoy easy access to water sports, sun loungers, and local seafood dining, making it ideal for families or romantic getaways seeking a relaxed coastal experience in Mar del Plata.
The easiest option is taking a local bus—routes 10 or 35 run frequently from downtown Mar del Plata to Playa Serena Station, taking about 15 minutes. For comfort, taxis or ride-sharing services (like Uber) take around 10 minutes and cost approximately ARS 25–35. Many nearby hotels also offer complimentary shuttle services, making travel effortless for guests with luggage.
At Playa Serena, visitors can enjoy snorkeling in crystal-clear waters, kitesurfing (popular during summer months), paddleboarding to explore coastal reefs, and jet skiing tours. Local providers offer rental gear and guided sessions suitable for beginners. Additionally, weekly beach concerts on Saturdays blend music with sea breezes, creating a vibrant South American coastal vibe perfect for adventure seekers and culture lovers alike.
Try Mar y Sol Restaurante, a seaside favorite known for its fresh Argentine seafood. Must-try dishes include grilled octopus with garlic sauce and sea urchin risotto. The outdoor seating offers panoramic ocean views. Another excellent option is Pescados de la Playa, which serves daily-caught fish and pairs meals with locally brewed beer—perfect for savoring authentic Mar del Plata flavors.
Yes, Playa Serena is ideal for families thanks to its shallow, safe waters perfect for kids to play. The area features playgrounds, beach volleyball courts, and family-friendly restaurants. Many hotels offer family suites and childcare services, allowing parents to relax. Nearby attractions like the Mar del Plata Aquarium and amusement parks provide engaging activities for all ages, making it a perfect getaway for multi-generational trips.
As night falls, Playa Serena transforms into a vibrant seaside entertainment zone with open-air bars, live street performances by flamenco dancers and Argentine folk musicians, and monthly stargazing events featuring astronomy talks and bonfire gatherings. Guests enjoy the soothing rhythm of waves under a sky full of stars—a truly poetic blend of nature and culture unique to southern Argentina.
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