Select your travel dates to find the best prices and availability
Find peace at Playa Serena, where waves whisper secrets and sunshine kisses your skin. No crowds, no noise—just clean ocean air, golden light, and the kind of serenity that reminds you why you travel: to feel alive.
Everything you need to know about Playa Serena
Hotel Playa Serena is a top choice, located directly on the Playa Serena beachfront with spacious sea-view rooms and kid-friendly amenities. The hotel features private beach access, indoor and outdoor pools, and organized family activities. Its prime location puts guests within walking distance of restaurants and shops, making it perfect for a relaxing seaside getaway.
From Playa Serena, take local buses (e.g., routes 12 or 35) or rent an electric scooter—both reach downtown in about 15 minutes. Many hotels also offer free shuttle services, ensuring seamless travel between the beach and city center with minimal hassle.
Guests can enjoy guided snorkeling tours to explore vibrant coral reefs, or join sailing excursions and sunset paddleboarding trips along the Atlantic coast. Operators provide bilingual guides and fully equipped safety gear, making these experiences accessible and enjoyable for all ages.
Stroll along the illuminated promenade, sip local Malbec wine at seaside bars, and savor traditional asado grills. Weekends often feature live music performances, creating a vibrant, passionate atmosphere that captures the true spirit of South American nightlife.
Absolutely. Hotel Playa Serena offers romantic sea-view suites with private balconies and complimentary champagne. The hotel also provides private beach dinners and couples’ spa treatments, combining luxurious service and intimate settings—ideal for a memorable honeymoon.
Yes, some hotels like Hotel Playa Serena welcome pets with designated beds, food bowls, and special welcome gifts. However, advance HopeGoo is required. Always confirm pet policies when reserving, as rules may vary—ensuring both comfort and respect for fellow guests and the environment.
Hotel Playa Serena is a top choice, offering direct beach access and breathtaking ocean views from its sea-facing rooms. Just a 2-minute walk from Playa Serena's golden sands, this boutique hotel features a private pool, seaside terrace, and a Mediterranean-style restaurant. Guests enjoy easy access to water sports, sun loungers, and local seafood dining, making it ideal for families or romantic getaways seeking a relaxed coastal experience in Mar del Plata.
The easiest option is taking a local bus—routes 10 or 35 run frequently from downtown Mar del Plata to Playa Serena Station, taking about 15 minutes. For comfort, taxis or ride-sharing services (like Uber) take around 10 minutes and cost approximately ARS 25–35. Many nearby hotels also offer complimentary shuttle services, making travel effortless for guests with luggage.
At Playa Serena, visitors can enjoy snorkeling in crystal-clear waters, kitesurfing (popular during summer months), paddleboarding to explore coastal reefs, and jet skiing tours. Local providers offer rental gear and guided sessions suitable for beginners. Additionally, weekly beach concerts on Saturdays blend music with sea breezes, creating a vibrant South American coastal vibe perfect for adventure seekers and culture lovers alike.
Try Mar y Sol Restaurante, a seaside favorite known for its fresh Argentine seafood. Must-try dishes include grilled octopus with garlic sauce and sea urchin risotto. The outdoor seating offers panoramic ocean views. Another excellent option is Pescados de la Playa, which serves daily-caught fish and pairs meals with locally brewed beer—perfect for savoring authentic Mar del Plata flavors.
Yes, Playa Serena is ideal for families thanks to its shallow, safe waters perfect for kids to play. The area features playgrounds, beach volleyball courts, and family-friendly restaurants. Many hotels offer family suites and childcare services, allowing parents to relax. Nearby attractions like the Mar del Plata Aquarium and amusement parks provide engaging activities for all ages, making it a perfect getaway for multi-generational trips.
As night falls, Playa Serena transforms into a vibrant seaside entertainment zone with open-air bars, live street performances by flamenco dancers and Argentine folk musicians, and monthly stargazing events featuring astronomy talks and bonfire gatherings. Guests enjoy the soothing rhythm of waves under a sky full of stars—a truly poetic blend of nature and culture unique to southern Argentina.
See what other travelers say about Playa Serena
This was hands down the best stay I’ve had in years. I was looking for a quiet escape from the city chaos, and Cabañas Sol de Abril delivered exactly that. Nestled in a peaceful forest setting, it felt like a true retreat—serene, refreshing, and completely relaxing. The breakfast was outstanding—fresh, delicious, and well-prepared. Every detail, from the cleanliness to the warm hospitality, showed real care. The cabins are even better than pictured online—spacious, cozy, and beautifully designed with natural touches that make you feel at home. If you’re searching for a genuine getaway where you can truly unwind and reconnect with nature, this is the perfect spot. I highly recommend it—thank you for such a memorable experience!
Staying at this family-style apartment hotel was an absolute delight! The location is perfect—right in front of Punta Mogotes Beach with stunning views of the ocean. The rooms are spacious, beautifully designed, and feature lovely taruga wood flooring that adds a warm, authentic touch. Everything is well-maintained and thoughtfully equipped. The staff went above and beyond with their service, making us feel truly welcome. Being steps away from quiet, wide beaches made our stay even more relaxing. This place offers incredible value for money—comfortable, stylish, and ideally located. I’d highly recommend it to anyone visiting Mar del Plata!
We had an absolutely wonderful stay at Hotel Aatrac! The staff was incredibly welcoming and attentive, making us feel right at home. The location is perfect for exploring the city—whether you're out for a stroll, shopping, or just soaking in the local vibe, everything is within easy reach. Breakfast was excellent—fresh, delicious, and plentiful. The room was quiet and comfortable, ideal for unwinding after a long day. The TV came with cable channels, which was a nice touch. One thing to note: there's no on-site parking, but there are several 24-hour parking options nearby, so it’s not a major inconvenience. The only minor downside is some street noise, especially if you’re sensitive to sounds. Overall, this hotel offers great value, a fantastic location, and a truly relaxing experience. Highly recommend!
Staying at Grand Hotel Santa Teresita was a wonderful experience overall. The pool is excellent, and having a direct view of the beach from our room made it feel like we were right on the water's edge—truly stunning. The cleanliness throughout the hotel is impressive, and despite its age, the property is well-maintained with nice views and a pleasant dining area. Breakfast was solid—nothing fancy, but filling and satisfying. One small downside was the pillows; they weren’t to my personal preference. That said, the room was spacious, comfortable, and had effective air conditioning. We booked a separate suite for five people, and it worked out perfectly for our group. The location is convenient, close to the beach and easy to get around by public transit. Overall, a great value stay with a charming atmosphere—I’d definitely come back.
Staying at Hotel Apartur Mar del Plata was a delightful experience. The property is incredibly peaceful, with charming cabins that are well-maintained and cozy. The mattresses were brand new—definitely a plus for a good night’s sleep. However, the towels in the cabins and by the pool could use an update; they’re showing signs of wear. That said, the pool area is always clean and well-kept, offering plenty of space to sunbathe or relax with a cup of mate. The multi-use common area has seen significant improvements, including a better outdoor grill setup—perfect for casual barbecues. Overall, it's a quiet, comfortable retreat with great value, and I’d happily return.
Staying at Mar del Faro was one of the highlights of my trip to Mar del Plata. The location is unbeatable—just a short walk from the beach and the lively nightlife around the lighthouse area. The staff were incredibly welcoming and helpful, making check-in and check-out smooth and flexible. I appreciated how affordable the rates were for the quality and convenience offered. The hotel truly captures the spirit of the electronic music scene here—every weekend brings a different vibe, great tunes, and an open-minded crowd. It’s easy to meet new people, make friends, and just enjoy being part of something fun and energetic. Whether you're looking for a chill beachside stay or a vibrant party atmosphere, this place delivers on both. If you’re into late-night beats, good vibes, and authentic local energy, don’t miss out. A perfect blend of comfort, culture, and connection.
The hotel offers free parking, but it's subject to availability. I wouldn't recommend it if you don't have a car, as it's quite far from the main shopping area. However, the property itself is stunning, and the staff are incredibly attentive and friendly. I've stayed here multiple times and would definitely return — it's become one of my go-to spots for a relaxing getaway.
The cabins are nice and comfortable, with a peaceful, quiet atmosphere. However, the owner's attitude was extremely unpleasant—always grumpy and unfriendly from the moment we arrived. He imposed strict and arbitrary rules: parking was an issue, even though he allowed cars to park on the sidewalk right in front of the cabins. Visits were also discouraged or outright banned without explanation. It felt like the stay was dictated by his mood rather than guest comfort. Unfortunately, this negative experience overshadowed everything else. I wouldn’t return, and I can’t recommend this place to anyone.
Staying at Zure Etxea felt like visiting family — it's warm, personal, and run by the owners themselves. I've known them for over 30 years, and their kindness and genuine hospitality truly shine through. The place is spotless from top to bottom, with every corner well-maintained. I highly recommend using the dedicated parking area if you're arriving by car — it’s secure and convenient. Best of all? You can walk to the beach in just a few blocks. Perfect for morning strolls or evening sunset views. This isn’t just a stay — it’s an experience. If you’re looking for charm, cleanliness, and a welcoming vibe in Mar del Plata, this is the place to be.
Absolutely loved this cozy cabin nestled in the woods—perfect for a peaceful getaway. The hosts were incredibly welcoming and attentive, making us feel right at home. While it's located just outside town, the access to downtown is super direct and easy to navigate. The Wi-Fi connection is excellent, perfect for staying connected or streaming shows. The only small downside is that there’s no microwave or hair dryer, but everything else was top-notch and well-maintained. Overall, it’s a fantastic value with a serene atmosphere—ideal for anyone looking to unwind surrounded by nature.
Staying at Solanas Playa Mar del Plata felt like stepping into a forgotten property. The entire complex is clearly in serious need of maintenance and renovation. From the moment we arrived, it was obvious that nothing had been properly cared for in years. The window blind cord was jammed, and the cover had come loose—when I opened it, it fell right onto my feet. The bathroom curtain rod was bent and sagging, clearly worn out and in urgent need of replacement. What really stood out—and deeply disappointed me—was the toilet lift chair designed for guests with mobility challenges. It was in terrible condition, showing no signs of being prepared or even considered for accessibility. The kitchen drawers were in an awful state: chipped edges, peeling paint, missing corners, and wood swollen from moisture. We tried using the stove during cold weather but couldn’t light it ourselves—it required calling maintenance staff to do it manually. That’s unacceptable for a self-contained apartment. The access ramp to the pool is dangerously steep—way too steep to meet national accessibility standards (Law No. 24,314) or local municipal regulations. And forget about the bathrooms or elevator—they’re not adapted at all. To reach the pool, guests have to exit the building, walk along a cracked sidewalk, climb steps, and cross uneven ground. For someone in a wheelchair, this is simply impossible. Even worse, the former showroom was being used as a makeshift painting station—paint cans, rollers, and stone-cutting tools scattered across what should’ve been a clean display area. It was embarrassing. Overall, the place feels abandoned. There’s no mention of this property on the official website, yet we were charged annual fees during the pandemic with zero access. Where did the money go? This complex is clearly neglected, and I’d strongly advise others to avoid it—especially if you or anyone in your group has mobility limitations.
We stayed here with my husband and our two daughters. The check-in requires climbing about 20 steps, which can be tough if you're carrying luggage—something to keep in mind. Overall, the hotel is very basic and shows clear signs of neglect in maintenance. While the staff were friendly, that couldn’t make up for the rest. When we got to our room, we were shocked: the beds were dirty with sand, the wooden walls looked old and worn, and the bathroom was not just outdated—it was filthy and poorly maintained, with visible mold on the walls. There were large spider webs in the corners of the ceiling, giving the impression they’d been there for decades. The hotel promotes a beachfront view, but in reality, you have to cross a busy road and a large grassy area just to reach the sea. We spent only ten minutes in the room before deciding to leave, even though we’d already paid a deposit. We immediately found another hotel nearby. I would never come back, and I definitely wouldn’t recommend this place to anyone.
Explore more amazing destinations