Step into SOHO New Era and immerse yourself in Ürümqi's vibrant lifestyle! This hotspot blends trendy shopping with unique dining, making it a favorite among locals. When night falls, the dazzling lights create countless Instagram-worthy spots, while authentic Xinjiang dishes like lamb skewers and 'big plate chicken' will tantalize your taste buds. Whether you're shopping or snapping photos, SOHO is a must-visit modern landmark in Ürümqi.

Urumqi/SOHO New Era Top Hotel Picks
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