Turrones Vicens is a historic traditional sweet shop in Madrid, Spain, specializing in the production of Spanish Christmas delicacy Turrón (nougat). Established in 1775, this shop has maintained handcrafted traditions, using high-quality ingredients like honey, almonds, and sugar, making it a favorite among locals and tourists alike. Turrón comes in two varieties: hard (Turrón duro) and soft (Turrón blando), each with its unique texture and an integral part of Spanish festive culture. Visiting Turrones Vicens not only offers a taste of authentic flavors but also a glimpse into Spain's rich culinary heritage.

Everything you need to know about Turrones Vicens
Turrones Vicens is Madrid's iconic traditional nougat specialist since 1775. Must-try products:
📍Flagship store: Calle Mayor, 73 ✨Pro Tip: Visit during November-January for seasonal specialties
In Madrid, visit Turrones Vicens official stores (often in downtown or shopping districts) for authentic Spanish nougat. This century-old brand is famous for traditional recipes with premium nuts—try their classic almond-chocolate or honey variants. Major supermarkets like Corte Inglés gourmet sections may also stock it. Look for the red-and-gold packaging and check for Protected Designation of Origin (D.O.P.) labels to guarantee authenticity.
Turrones Vicens is a legendary confectionery shop in Madrid specializing in Spanish nougat (Turrón). They usually provide free tasting, with Jijona soft nougat and Alicante hard nougat being must-tries.
Nearby hotel options:
Pro tip: Visit during Christmas season (Dec-Jan) for limited-edition flavors. Store hours usually until 9PM.
For Turrones Vicens (Spanish nougat), head to Chocolatería San Ginés (a historic café) or the brand's flagship store in Madrid. Nearby, Hotel Ritz Madrid (a Marriott Luxury Collection property) offers palatial décor and a Michelin-starred restaurant, just 10 minutes from Puerta del Sol. Pro tip: Their hard almond-honey Turrón duro and soft chocolate Turrón blando pair excellently with local sherry. The hotel's heritage tours also cover Madrid's gourmet traditions.
Turrones Vicens is a famous Spanish brand specializing in traditional nougat (turrón), with over 50 years of history. Turrón is a traditional Christmas treat in Spain, but it's now available year-round. In Madrid, you can find Turrones Vicens products at:
Turrones Vicens nougat is made with high-quality ingredients and has a delicate texture, making it a perfect gift to bring back home.
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