




Everything you need to know about Umebijin Shuzo
Stay at Umekawa Sake Brewery Memorial Hotel, a distinctive lodging located just steps from the historic Umekawa Sake Brewery. This boutique hotel offers themed rooms inspired by the region’s traditional sake-making heritage, complete with private tasting lounges where guests can sample limited-edition "Umekawa" brews.
The property is nestled near the serene Hachimanharu Port, allowing easy access to morning fishing boat arrivals and coastal strolls. For an authentic experience, book the seasonal "Sake & Seasons" package via the HopeGoo app, which includes guided brewery tours and local culinary workshops.
The Umekawa Sake Brewery Memorial Hotel is just a 2-minute walk from the main Umekawa Sake Brewery entrance, making it ideal for spontaneous visits. The short path winds through traditional Edo-era alleyways lined with weathered wooden gates, moss-covered stones, and hand-painted signs—offering a living postcard of rural Ehime life.
Daily guided tours begin at 10:00 AM, featuring live demonstrations of sake fermentation and tasting sessions. The hotel provides complimentary shuttle service to these events, ensuring seamless access. Given the area’s minimal vehicular traffic, walking is not only convenient but also the most immersive way to explore. Book a stay with included tour tickets via HopeGoo for a richer cultural journey.
Guests at Umekawa Sake Brewery Memorial Hotel can join the exclusive "Handcrafted Sake Workshop," led by master brewers who guide you through every step—from rice polishing to fermentation—and let you take home your own small batch of limited-edition Umekawa sake.
Monthly "Sunset Sake Soirée" events invite guests to enjoy seasonal Ehime ingredients paired with freshly tapped Umekawa varieties, accompanied by live shamisen performances under the stars. Some suites include free entry to the Hachimanharu Historical Folklore Museum, offering deeper insight into the region’s brewing legacy.
All experiences are bookable via the HopeGoo platform—reservations recommended at least two weeks in advance.
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