The Shilla Seoul is a luxury hotel located in the heart of Myeongdong, just a 5-minute walk from the SPAO flagship store. Combining traditional Korean aesthetics with modern design, it offers premium accommodations and exceptional service. Guests enjoy easy access to popular attractions like Hongdae and Gyeongbokgung Palace, as well as nearby subway stations for seamless travel. The hotel features a world-class spa and an elevated rooftop bar, making it an ideal base for experiencing Seoul's vibrant urban lifestyle.

Take the AREX Airport Express from Incheon Airport to Seoul Station, then transfer to Subway Line 2 to Myeongdong Station, followed by a 7-minute walk to the SPAO flagship store. The journey takes about 45 minutes and costs only around KRW 3,000. This route is cost-effective and avoids city traffic, ideal for shoppers and tourists. Alternatively, airport buses or taxis are available but more time-consuming and expensive.

In the Myeongdong area, must-try local dishes include Korean fried chicken (e.g., Duke Chicken), spicy stir-fried rice cakes (e.g., street vendors at Gwangjang Market), and Korean beef barbecue (recommended: Sangsoo BBQ). These authentic flavors are all within a 10-minute walk from the SPAO flagship store. Many restaurants offer English menus, catering to international visitors. Additionally, the vicinity features several boutique cafés perfect for relaxing after shopping.

Yes, the SPAO flagship store offers a dedicated membership program with a 10% discount and a free birthday gift. Spend over KRW 50,000 and receive a limited-edition brand accessory, such as a scarf or handbag. The store frequently hosts exclusive events, including artist collaborations and live makeup demonstrations. We recommend downloading the official app to stay updated on current promotions and member benefits.

The SPAO flagship store operates daily from 10:00 AM to 9:00 PM, including holidays. The spacious layout features clearly organized product sections and professional consultants offering personalized styling advice. Visiting in the afternoon helps avoid midday crowds for a more relaxed shopping experience. Multilingual support, including Chinese and English, is available throughout the store.

Yes, the SPAO flagship store is located in the heart of Myeongdong, just a 5-minute walk from Myeongdong Cathedral, a historic Catholic church featuring Roman and Gothic architectural styles with exquisite interior details. Nearby, Gyeongbokgung Palace and Dongdaemun Market are accessible via a 15-minute subway ride. We recommend scheduling a half-day itinerary: shop at SPAO, then visit the cathedral for spiritual reflection or explore Korea’s cultural heritage.