Blue Square isn’t just a landmark—it’s the beating heart of Seoul’s urban rhythm. As night falls, lights spark, street performers ignite the air, and youthful energy pulses through every corner. Whether you’re chasing a quiet pour-over moment or diving into an impromptu music jam, this is where Seoul’s pulse meets your heartbeat. Come feel the city’s rhythm—your soul will thank you!

Looking for a private pool and garden retreat in Seoul? This is the perfect pick! Enjoy free WiFi, AC, and a terrace, plus BBQ facilities and airport transfer services for ultimate convenience. Just a few kilometers from Changgyeonggung Palace and Gyeongbokgung Palace, you’ll have plenty to explore. With 6 bedrooms, a fully equipped kitchen, and 3 bathrooms stocked with free toiletries, it’s ideal for families or groups. 24-hour luggage storage and ironing services add the finishing touches—highly recommended!



















Everything you need to know about Blue Square
Shilla Seoul is a top choice, just a 5-minute walk from Blue Square, offering panoramic views of the Yeouido skyline through floor-to-ceiling windows. The hotel blends modern Korean design with traditional aesthetics, featuring an elevated rooftop pool and premium spa facilities for a truly immersive urban experience. With seamless access to Line 9 (Blue Line), guests can easily reach Gangnam, Myeongdong, and other key districts—ideal for both business travelers and tourists seeking convenience and luxury.
Take Line 9 (Blue Line) from Seoul Station, heading toward Yeouido, and ride for just 4 stops to reach Blue Square Station—a mere 10-minute journey. This direct route connects seamlessly to Gangnam and Han River areas, with frequent trains and no transfers required. Exiting the station, it’s only a 3-minute walk to the Convention Center and Korea Stock Exchange, making it the most efficient option for business travelers and event attendees.
Blue Square is a hub for fintech and creative industries, hosting international events like the Asia Digital Economy Summit annually. Visitors can join guided tours at the Korea Stock Exchange to learn about financial markets, or explore weekend Han River Art Markets showcasing local designers and live music. Nearby Yeouido Park features an open-air theater hosting free cultural performances, offering a rare blend of urban energy and natural serenity—perfect for immersive, authentic Seoul experiences.
See what other travelers say about Blue Square

Staying at this traditional Korean house was an absolute delight! The breakfast was simple yet homely—warm, comforting, and just right to start the day. The room was spotlessly clean, with authentic Korean architectural details that truly captured the essence of old Korea—wooden beams, hanok-style layouts, and a peaceful ambiance. The host was incredibly welcoming and always ready to help, offering thoughtful tips on local transport and nearby attractions. It felt less like a hotel and more like staying in a cherished family home. For anyone looking to experience real Korean culture in Seoul, this is a must-try. Highly recommend for its charm, comfort, and heartfelt hospitality.

This place exceeded all my expectations! Located right across from Dongdaemun DDP, it’s just a short walk to APM Place—perfect for shopping, dining, and hopping on the subway. Even though there’s no elevator, the staff was incredibly helpful with carrying luggage upstairs—no stress at all. The room is totally pink-themed and super spacious; two 26-inch suitcases can be fully opened without any hassle. What really stood out was the thoughtful touches: power adapters, USB outlets, and even a water dispenser right outside the room. The host provided contact info in advance and responded instantly to any questions—great communication. There’s a washing machine for laundry and a balcony to dry clothes, plus you can store your luggage before check-in. Everything is well-organized and super convenient. With such a great location, friendly service, and smart amenities, this is definitely a top pick. I’ll absolutely book again next time I’m in Seoul!

This was my first solo trip to Korea, and staying at Garosugil Homestay - Female Only made the experience truly special. Located in the quiet, upscale neighborhood of Gangnam, it's peaceful yet convenient—just a short walk from subway access and with a 7-Eleven and a small grocery store nearby. The room was immaculate, with thoughtful touches like shampoo, conditioner, body wash, toothbrush, and toothpaste provided. I even got a complimentary set of pajamas and a sweet handwritten welcome note with my last name—such a personal touch! The room had all the essentials: air conditioning, mini-fridge, night light, power adapter, and hairdryer. My hostess was incredibly kind—she speaks Korean, Japanese, and some English, and she’s actively learning Mandarin too. She helped me carry my luggage and went out of her way to make me feel at home. The breakfast was beautifully prepared, presented with care, and absolutely delicious. I can’t wait to come back again—it’s one of those rare stays that feels more like visiting family than just booking a room.

Staying at Yeoksam Bare was an absolute highlight of my trip to Seoul! The location is unbeatable—just a short walk from Gangnam, with the metro station right outside the door. I could easily reach any part of the city using the subway system, making travel super convenient. The price was very reasonable for such a prime spot, offering great value for money. The staff were incredibly helpful and friendly—they went out of their way to assist with recommendations and even helped me plan my itinerary. The room was clean, well-maintained, and had all the essentials I needed. Overall, it was a comfortable and stress-free stay in a vibrant area. I’d highly recommend this hotel to anyone visiting Seoul, especially those who appreciate convenience, good service, and a great location without breaking the bank.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.

The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.

We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!

My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.

I stayed for three consecutive nights, and on the first evening I noticed the air conditioning wasn’t cooling effectively. I immediately mentioned it to the front desk, and within minutes, a fan was brought up to my room—super prompt service! The staff were incredibly attentive and resolved the issue right away. For the next two nights, the room temperature was perfect, and I didn’t have to worry again. What stood out most was how quickly and efficiently the team responded—no delays, no excuses. Their proactive approach made a big difference in my overall experience. The hotel’s location is also very convenient, just a short subway ride from major attractions. Excellent value for money and top-notch hospitality. I’ll definitely be back!

Staying at Hotel President was an absolutely outstanding experience from start to finish. The staff went above and beyond with their warm, friendly service—every interaction felt genuine and welcoming. The room was spacious, impeccably clean, and incredibly comfortable, making it a perfect home base during our trip. I had arranged for my suitcase to be delivered directly from the airport, and the front desk took great care of it—securely holding onto my luggage even after checkout. This allowed me to explore Seoul freely without any burden, enjoying every moment up until the very last minute. The convenience and thoughtfulness were truly remarkable. I can't recommend this hotel enough—definitely planning to return!

Staying at Hotel Rawa was an absolute delight! The location is unbeatable—just a short walk from the vibrant street food alley, making it perfect for late-night snacks or evening strolls. The hotel itself is clean, well-maintained, and feels cozy and welcoming. I especially appreciated that the front desk offered free bread and instant ramen—such a thoughtful touch for travelers. The owner was incredibly kind and spoke some Japanese, which made communication smooth and pleasant. Even if you're out exploring late into the night, getting back to your room is just a quick walk away. It's rare to find such a convenient, friendly, and comfortable stay in Seoul. If you're looking for a great base to explore the city, this one’s a must-try.
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