Blue Square isn’t just a landmark—it’s the beating heart of Seoul’s urban rhythm. As night falls, lights spark, street performers ignite the air, and youthful energy pulses through every corner. Whether you’re chasing a quiet pour-over moment or diving into an impromptu music jam, this is where Seoul’s pulse meets your heartbeat. Come feel the city’s rhythm—your soul will thank you!

This hotel is perfectly located in the heart of Seoul, just minutes away from the financial center and the US Embassy. Enjoy full-service spa treatments, a 24-hour fitness club, and an indoor pool, or let the kids have fun at the mini-golf course and children's club. With Chinese signage and special services for Chinese guests, communication is effortless. Choose from four dining options, including Japanese cuisine and 24-hour room service, or unwind at one of the two bars. Business travelers will appreciate the 24-hour business center and meeting facilities.
Everything you need to know about Blue Square
Shilla Seoul is a top choice, just a 5-minute walk from Blue Square, offering panoramic views of the Yeouido skyline through floor-to-ceiling windows. The hotel blends modern Korean design with traditional aesthetics, featuring an elevated rooftop pool and premium spa facilities for a truly immersive urban experience. With seamless access to Line 9 (Blue Line), guests can easily reach Gangnam, Myeongdong, and other key districts—ideal for both business travelers and tourists seeking convenience and luxury.
Take Line 9 (Blue Line) from Seoul Station, heading toward Yeouido, and ride for just 4 stops to reach Blue Square Station—a mere 10-minute journey. This direct route connects seamlessly to Gangnam and Han River areas, with frequent trains and no transfers required. Exiting the station, it’s only a 3-minute walk to the Convention Center and Korea Stock Exchange, making it the most efficient option for business travelers and event attendees.
Blue Square is a hub for fintech and creative industries, hosting international events like the Asia Digital Economy Summit annually. Visitors can join guided tours at the Korea Stock Exchange to learn about financial markets, or explore weekend Han River Art Markets showcasing local designers and live music. Nearby Yeouido Park features an open-air theater hosting free cultural performances, offering a rare blend of urban energy and natural serenity—perfect for immersive, authentic Seoul experiences.
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