Blue Square isn’t just a landmark—it’s the beating heart of Seoul’s urban rhythm. As night falls, lights spark, street performers ignite the air, and youthful energy pulses through every corner. Whether you’re chasing a quiet pour-over moment or diving into an impromptu music jam, this is where Seoul’s pulse meets your heartbeat. Come feel the city’s rhythm—your soul will thank you!


Everything you need to know about Blue Square
Shilla Seoul is a top choice, just a 5-minute walk from Blue Square, offering panoramic views of the Yeouido skyline through floor-to-ceiling windows. The hotel blends modern Korean design with traditional aesthetics, featuring an elevated rooftop pool and premium spa facilities for a truly immersive urban experience. With seamless access to Line 9 (Blue Line), guests can easily reach Gangnam, Myeongdong, and other key districts—ideal for both business travelers and tourists seeking convenience and luxury.
Take Line 9 (Blue Line) from Seoul Station, heading toward Yeouido, and ride for just 4 stops to reach Blue Square Station—a mere 10-minute journey. This direct route connects seamlessly to Gangnam and Han River areas, with frequent trains and no transfers required. Exiting the station, it’s only a 3-minute walk to the Convention Center and Korea Stock Exchange, making it the most efficient option for business travelers and event attendees.
Blue Square is a hub for fintech and creative industries, hosting international events like the Asia Digital Economy Summit annually. Visitors can join guided tours at the Korea Stock Exchange to learn about financial markets, or explore weekend Han River Art Markets showcasing local designers and live music. Nearby Yeouido Park features an open-air theater hosting free cultural performances, offering a rare blend of urban energy and natural serenity—perfect for immersive, authentic Seoul experiences.
See what other travelers say about Blue Square

Staying at Dormy Inn SEOUL Gangnam was a fantastic experience from start to finish. The room was clean, comfortable, and well-maintained—exactly what you’d want after a long day exploring Seoul. The staff at the front desk were incredibly friendly and helpful, making check-in and any requests feel effortless. My favorite part? The spacious bathhouse on the basement level. After a busy day of sightseeing, soaking in the hot tub was pure relaxation—perfect for easing tired muscles. I wish I had time to try their breakfast buffet, but I’ll definitely come back just for that next time. Highly recommend this hotel if you're looking for comfort, cleanliness, and great value in the heart of Gangnam.

I stayed at Dormy Inn EXPRESS Seoul Insadong this time, and honestly, it completely changed my opinion—this is a far cry from my previous experience at a similar business hotel. From the moment I walked in, I was greeted with a welcome drink and had access to a spacious shared bathhouse. They even serve late-night soba noodles—such a nice touch! The breakfast was exceptional: traditional Japanese-style, perfectly balanced and delicious. The onigiri (rice balls) were especially outstanding—fresh, flavorful, and just perfect. Safety is also top-notch; the women-only bath uses a daily-changing PIN code system, which gives me peace of mind. (I believe men’s baths use the same system too.) One small downside: the bathhouse wash stations are limited, so turnover is key—but I did notice some guests leaving toothbrushes or bags behind, which can be frustrating. Otherwise, everything else is spot-on. The hairdryers are Dyson models—luxury feel! Amenities are well stocked; if you forget your toothbrush, there’s an automatic vending machine nearby. On the same basement floor, there’s a laundry room and a quiet lounge area—super convenient for long stays. And the new café right beside the front desk? Absolutely cozy and the coffee and pastries were fantastic. I’d happily come back just for the café alone. Staff were incredibly friendly, helpful, and attentive throughout. This place exceeds expectations—definitely planning to return!

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.

The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.

We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!

My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.

I stayed for three consecutive nights, and on the first evening I noticed the air conditioning wasn’t cooling effectively. I immediately mentioned it to the front desk, and within minutes, a fan was brought up to my room—super prompt service! The staff were incredibly attentive and resolved the issue right away. For the next two nights, the room temperature was perfect, and I didn’t have to worry again. What stood out most was how quickly and efficiently the team responded—no delays, no excuses. Their proactive approach made a big difference in my overall experience. The hotel’s location is also very convenient, just a short subway ride from major attractions. Excellent value for money and top-notch hospitality. I’ll definitely be back!

Staying at Hotel President was an absolutely outstanding experience from start to finish. The staff went above and beyond with their warm, friendly service—every interaction felt genuine and welcoming. The room was spacious, impeccably clean, and incredibly comfortable, making it a perfect home base during our trip. I had arranged for my suitcase to be delivered directly from the airport, and the front desk took great care of it—securely holding onto my luggage even after checkout. This allowed me to explore Seoul freely without any burden, enjoying every moment up until the very last minute. The convenience and thoughtfulness were truly remarkable. I can't recommend this hotel enough—definitely planning to return!

Staying at Hotel Rawa was an absolute delight! The location is unbeatable—just a short walk from the vibrant street food alley, making it perfect for late-night snacks or evening strolls. The hotel itself is clean, well-maintained, and feels cozy and welcoming. I especially appreciated that the front desk offered free bread and instant ramen—such a thoughtful touch for travelers. The owner was incredibly kind and spoke some Japanese, which made communication smooth and pleasant. Even if you're out exploring late into the night, getting back to your room is just a quick walk away. It's rare to find such a convenient, friendly, and comfortable stay in Seoul. If you're looking for a great base to explore the city, this one’s a must-try.

Stayed at Hill House Myeongdong and couldn’t be happier! The location is unbeatable—just a short walk from Myeongdong shopping streets and a quick trip to Namsan Tower. Right outside the door, there’s a variety of restaurants and shops, making it super convenient for dining and exploring. The front desk staff was incredibly helpful—our host even stepped in when we couldn’t order food due to not having a phone number. He personally arranged our meal and had it delivered straight to our room. That kind of attention to detail really stood out. The rooms are clean, well-maintained, and the facilities are complete. With such a great location, excellent service, and fantastic value, this hotel is a top pick in Seoul. I’ll definitely come back and recommend it to everyone.

I've stayed at this hotel for the second time, and it continues to exceed my expectations. The location is incredibly convenient—just a short walk from two subway stations, making it easy to explore Seoul without hassle. The room was clean, well-maintained, and had everything I needed for a comfortable stay. What really stands out is the ground-floor kitchen area: spacious, fully equipped, and always available for cooking your own meals or working remotely. It's a great space to relax, grab a bite, or even get some work done. The vibe is friendly and welcoming, and the value for money is outstanding. Highly recommend this place if you're looking for comfort, convenience, and a home-like feel in the heart of Seoul.
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