Blue Square isn’t just a landmark—it’s the beating heart of Seoul’s urban rhythm. As night falls, lights spark, street performers ignite the air, and youthful energy pulses through every corner. Whether you’re chasing a quiet pour-over moment or diving into an impromptu music jam, this is where Seoul’s pulse meets your heartbeat. Come feel the city’s rhythm—your soul will thank you!




















Everything you need to know about Blue Square
Shilla Seoul is a top choice, just a 5-minute walk from Blue Square, offering panoramic views of the Yeouido skyline through floor-to-ceiling windows. The hotel blends modern Korean design with traditional aesthetics, featuring an elevated rooftop pool and premium spa facilities for a truly immersive urban experience. With seamless access to Line 9 (Blue Line), guests can easily reach Gangnam, Myeongdong, and other key districts—ideal for both business travelers and tourists seeking convenience and luxury.
Take Line 9 (Blue Line) from Seoul Station, heading toward Yeouido, and ride for just 4 stops to reach Blue Square Station—a mere 10-minute journey. This direct route connects seamlessly to Gangnam and Han River areas, with frequent trains and no transfers required. Exiting the station, it’s only a 3-minute walk to the Convention Center and Korea Stock Exchange, making it the most efficient option for business travelers and event attendees.
Blue Square is a hub for fintech and creative industries, hosting international events like the Asia Digital Economy Summit annually. Visitors can join guided tours at the Korea Stock Exchange to learn about financial markets, or explore weekend Han River Art Markets showcasing local designers and live music. Nearby Yeouido Park features an open-air theater hosting free cultural performances, offering a rare blend of urban energy and natural serenity—perfect for immersive, authentic Seoul experiences.
See what other travelers say about Blue Square

Staying at Moxy Seoul Myeongdong was an absolute highlight of my trip! The location is unbeatable—right next to the bustling Myeongdong shopping street and just steps away from currency exchange booths. By 4 PM, the night market comes alive with food stalls and lively energy, making it perfect for evening exploration. Getting here from the airport was super easy—whether taking the airport bus, hailing a taxi, or using the subway, everything was convenient and well-connected. The room itself was spacious and thoughtfully designed; I never felt cramped even when unpacking. The 4th-floor lobby has a modern, stylish vibe that feels fresh and Instagram-worthy, plus free coffee throughout the day is a nice touch. Moxy is always my go-to brand for travel stays, and this property lives up to its reputation—great value, excellent location, and a fun, energetic atmosphere. Definitely coming back!

Staying at this traditional Korean house was an absolute delight! The breakfast was simple yet homely—warm, comforting, and just right to start the day. The room was spotlessly clean, with authentic Korean architectural details that truly captured the essence of old Korea—wooden beams, hanok-style layouts, and a peaceful ambiance. The host was incredibly welcoming and always ready to help, offering thoughtful tips on local transport and nearby attractions. It felt less like a hotel and more like staying in a cherished family home. For anyone looking to experience real Korean culture in Seoul, this is a must-try. Highly recommend for its charm, comfort, and heartfelt hospitality.

Staying at this hotel was an absolute delight from start to finish. The location is unbeatable—right in the heart of Seoul with seamless access to public transit, making it super easy to explore the city without hassle. I was on the 12th floor, and the view was stunning—especially during sunset when the skyline lit up beautifully. The bathroom was spacious and well-designed, with a generous shower area that made for a relaxing experience. The hot and cold water dispenser worked perfectly, delivering consistent temperature control—no sudden surprises! Everything felt thoughtfully curated, from the clean, modern design to the attentive service. It’s rare to find such a high-quality stay at this price point. I’d definitely book again and recommend it to anyone visiting Seoul.

The Hamilton Hotel is incredibly convenient—just a 1-minute walk from Itaewon Station, making access super easy. The front desk staff even helped me book a taxi, which was a nice touch. While the area can get a bit noisy at night due to the nearby nightlife scene, it’s totally manageable. Overall, the location, service, and value for money make this a standout choice. I’d definitely stay here again when visiting Seoul.

Staying at Hotel Cappuccino in Seoul was an absolute delight from start to finish. The location is unbeatable—just a 2-minute walk from the subway station, making it super easy to explore the city without hassle. Everywhere you turn, there are convenience stores and cozy cafes, so grabbing a snack or coffee on the go is never an issue. The hotel itself feels fresh and stylish, with a modern, trendy design that stands out. The staff were incredibly welcoming and helpful throughout our stay—always smiling, always ready to assist. It’s clear they care about guest experience. For such a central spot with top-tier comfort and charm, this place offers incredible value. I’d highly recommend it to anyone visiting Seoul!

Staying at Hotel Thomas Myeongdong was an absolute delight, especially for the location. Right in the heart of Myeongdong, it’s just a short walk to the Shinsegae Duty-Free Shop and the famous street food alley—perfect for late-night snacks or last-minute shopping. The room was spotless, cozy, and very well-maintained, making it feel like a true home away from home. I only had about four hours of sleep since I had to check out early for my airport transfer at 5:30 AM, but honestly? It was worth every minute. With such great value for the price, this hotel is definitely a top pick if you're visiting Seoul. Would stay here again in a heartbeat.

I booked a concert in Seoul and arranged for my luggage to be delivered directly from Incheon Airport—just carried my essentials with me, which made the check-in process super convenient. Even though I arrived around 11 PM, the staff were prompt and efficient, and despite not speaking Korean, they quickly used their smartphone to translate, making the entire check-in smooth and stress-free. The room was clean, spacious, and well-maintained—exactly what you'd expect from a quality stay. The bathroom had only a shower, but there was no water leakage at all, so it functioned perfectly. Check-out is at noon, but since I had an early departure, my actual stay was only about 9 hours, which felt a bit short. I would’ve loved to linger longer—the hotel was that comfortable! Yes, the price isn’t budget-friendly, but honestly, it’s worth every penny. The service, cleanliness, and thoughtful touches made this far more than just a place to sleep. If I return to Seoul, I’d definitely book here again. Plus, the location is quieter than typical Gangnam Station areas, yet still just one stop away—easy to walk to if you're not in a rush. Perfect balance between convenience and peace.

I always stay near Myeongdong when I visit Seoul for hair appointments, and this ibis Ambassador Seoul Myeongdong is my go-to choice. The location is excellent—right next to the night food street, just a short walk from subway stations and surrounded by trendy beauty shops. While the price feels a bit on the higher side, it's worth noting that with a small upgrade, you could easily get a higher-starred hotel. That said, the room comes with all the essentials—clean, comfortable bed, good shower, and functional amenities. What really stands out is the flexibility: you can pay to check in early (as early as 10 a.m.) or extend your checkout time, with an hourly fee of just 11,000 KRW—perfect for travelers with tight schedules. It’s not luxury, but it delivers solid value and convenience. I’d definitely come back here on my next trip to Seoul.

The location is absolutely perfect—walking distance to all major attractions, making it ideal for early morning activities. The front desk staff were incredibly friendly and helpful; they even checked me in ahead of schedule, which was a huge relief. Clean, well-maintained rooms with a welcoming atmosphere. Everything about this stay exceeded expectations. I’d definitely choose this hotel again on my next trip to Seoul.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.

The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.
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