Blue Square isn’t just a landmark—it’s the beating heart of Seoul’s urban rhythm. As night falls, lights spark, street performers ignite the air, and youthful energy pulses through every corner. Whether you’re chasing a quiet pour-over moment or diving into an impromptu music jam, this is where Seoul’s pulse meets your heartbeat. Come feel the city’s rhythm—your soul will thank you!

Nestled in the heart of Seoul, this hotel offers breathtaking city views, perfect for both business and leisure travelers. Enjoy the executive lounge and rooftop bar, where you can unwind with a drink and stunning skyline vistas. The infinity pool and kids' club cater to families, while state-of-the-art meeting facilities ensure successful corporate events. With thoughtful Chinese-friendly services and airport transfers, your stay will be seamless and memorable.

This 5-star hotel in Gangnam is perfect for both business and leisure travelers! With 332 spacious rooms, including an executive floor and meeting rooms with access to a lounge area, you'll have everything you need for a productive stay. Sleep soundly on luxury beds with cozy duvets and your choice of soft or firm pillows. Dine in style at 4 professional restaurants and 1 bar, including the upscale buffet restaurant - SQUARE. Unwind at the pool, fitness center, or sauna, or let the kids have fun at the children's playground. With family-friendly services and top-notch amenities, your stay here will be unforgettable!

This hotel beautifully blends modern design with traditional Korean aesthetics, offering unforgettable stays with its elegant wooden furnishings and cozy interiors. 1955 Groceria buffet serves diverse cuisines, while the executive lounge and bar provide perfect spots to unwind. Whether for business or leisure, the grand ballroom and rooftop spaces cater to all needs, complemented by a pool and sauna for relaxation. With Chinese-friendly services and valet parking, your journey here is bound to be seamless.

Looking for a modern smart hotel in Seoul? This one connects directly to Yongsan Station (ITX/KTX) with easy access to Myeongdong and Itaewon! Enjoy spacious rooms with panoramic views of Han River and Namsan. Stay active at the fitness center, refresh in the pool, or unwind in the sauna. They even offer Chinese-friendly services for seamless communication. Business facilities and leisure amenities make it ideal for all travelers!

This hotel is the perfect blend of business and leisure! Located in the heart of Seoul, just a short walk from Myeongdong and Namdaemun Market, it’s ideal for shopping and dining. Enjoy top-notch amenities like an indoor pool, fitness club, and executive lounge, plus 24-hour room service for ultimate convenience. The spacious rooms feature Egyptian cotton sheets and separate bathtubs to help you unwind. Whether you’re here for work or play, this hotel has everything you need!

Dreaming of a royal treatment in Seoul's bustling Gangnam district? This hotel is your perfect choice! Located in the heart of Gangnam, it’s just a short walk to landmarks like the Korean Embroidery Museum and COEX Mall. Blending European luxury with modern tech, each room features a minibar and tea-making facilities. Love fitness? Enjoy the gym, pool, and sauna—or unwind at the bar or karaoke lounge. With 24-hour front desk and luggage storage, plus attentive service, your stay will be nothing short of exceptional!

This hotel is perfectly located in the heart of Seoul, just 10 minutes’ walk to Myeongdong and Seoul Station. The 6001 airport bus stops right outside, getting you to Incheon Airport in under an hour – travel made easy. With 576 rooms featuring free minibar, premium toiletries, and bidets, plus a 24-hour fitness center and indoor pool, you’re in for a treat. The Executive Lounge on the 18th floor offers afternoon tea with stunning views of N Seoul Tower – pure relaxation! Ideal for both business and leisure, this spot guarantees a memorable stay.

This hotel is a perfect hub for exploring Seoul! Just minutes away from subway stations and within walking distance to Myeongdong shopping district and Lotte Duty Free. The highlight? Their adorable Line Friends themed rooms featuring Brown and Cony - kids (and kids at heart) will love it! Modern rooms with tatami areas provide comfortable stays. Staff offer exceptional service with local tips. Convenience stores and restaurants surround the property for late-night cravings. With a well-equipped fitness center and central location, it combines shopping convenience, family-friendly amenities and excellent transport links for an unforgettable Seoul experience!

This hotel is perfectly located in the heart of Seoul, just 5 minutes from Gyeongbokgung Palace and Myeongdong Cathedral, with easy access to the subway! The friendly front desk offers 24-hour service, always ready to assist. Enjoy top-notch amenities like a fitness center, business center, and meeting rooms, plus 3 on-site restaurants and a café serving delicious treats. The buffet breakfast is a must-try! Rooms are spacious and cozy, featuring free WiFi, LED TVs, and handy services like laundry and ironing. It’s the ideal blend of convenience and comfort!

This hotel is perfect for those who love fun and relaxation! With 591 themed rooms featuring chess, puzzles, arcade games, and pool, every stay is full of surprises. Enjoy a good night's sleep on the Sweet Bed, and unwind at the fitness center or sauna. The highlight is the Sky Kingdom, a four-floor entertainment space offering dining, leisure, and fun all in one. Plus, its direct connection to Yongsan Station makes it easy to explore Itaewon, Yeouido, and Myeongdong—ideal for both business and leisure travelers!










Everything you need to know about Blue Square
Shilla Seoul is a top choice, just a 5-minute walk from Blue Square, offering panoramic views of the Yeouido skyline through floor-to-ceiling windows. The hotel blends modern Korean design with traditional aesthetics, featuring an elevated rooftop pool and premium spa facilities for a truly immersive urban experience. With seamless access to Line 9 (Blue Line), guests can easily reach Gangnam, Myeongdong, and other key districts—ideal for both business travelers and tourists seeking convenience and luxury.
Take Line 9 (Blue Line) from Seoul Station, heading toward Yeouido, and ride for just 4 stops to reach Blue Square Station—a mere 10-minute journey. This direct route connects seamlessly to Gangnam and Han River areas, with frequent trains and no transfers required. Exiting the station, it’s only a 3-minute walk to the Convention Center and Korea Stock Exchange, making it the most efficient option for business travelers and event attendees.
Blue Square is a hub for fintech and creative industries, hosting international events like the Asia Digital Economy Summit annually. Visitors can join guided tours at the Korea Stock Exchange to learn about financial markets, or explore weekend Han River Art Markets showcasing local designers and live music. Nearby Yeouido Park features an open-air theater hosting free cultural performances, offering a rare blend of urban energy and natural serenity—perfect for immersive, authentic Seoul experiences.
See what other travelers say about Blue Square

While the hotel is a bit outside the city center, it offers significantly better value compared to other options in downtown Seoul. The nearby subway station makes getting around easy—just hop on the train to explore major attractions. Alternatively, using a local ride-hailing app (available for download) lets you book a car in advance or request one instantly, which was especially helpful for our family of six. There are plenty of restaurants within walking distance offering all kinds of authentic Korean food—just take a stroll and you’ll find something delicious. The front desk staff speak English and are genuinely warm and attentive. We booked two rooms: one king bedroom and one twin room with a queen-sized bed and a single bed, perfect for three people. The room had a lovely balcony, ample space, clean interiors, and water temperature that was just right. I particularly loved the shampoo and conditioner—they left my hair incredibly soft and smooth. I’d love to know the brand! Breakfast was modest in variety but tasty overall. All in all, this stay was highly satisfying, and I’d definitely return.

Staying at Novotel Ambassador Seoul Gangnam was a fantastic experience from start to finish. The location is unbeatable—just a short walk to Gangnam Street, making it super convenient for shopping, dining, and exploring the area. The room was clean, well-maintained, and surprisingly spacious for Seoul, where space is usually tight. I was especially impressed by the soundproofing; I slept peacefully throughout the night without any noise disturbance from neighboring rooms or the hallway. The front desk staff were professional, friendly, and communicated clearly in English, making check-in and check-out quick and hassle-free. Overall, this hotel offers excellent value for money and a comfortable stay in one of Seoul’s most vibrant neighborhoods. Highly recommended for travelers who want convenience, comfort, and quality service.

The Ambassador Seoul - A Pullman Hotel is an absolute gem with a fantastic value for money. The room was spacious and impeccably clean, offering all the essentials including wireless charging and complimentary slippers—small touches that make a big difference. I did notice that toothbrushes require a small donation at the front desk, which is a bit unusual but still reasonable as part of their eco-friendly initiative. Staff were incredibly friendly and attentive throughout our stay—always smiling, helpful, and professional. Location-wise, it’s perfect: just a 5-7 minute walk to the subway station, and walking out from exit 1 or 2 means you’re immediately in front of a convenience store—great for snacks or last-minute needs. Whether you're heading to Myeongdong, Gangnam, or Hanam-dong, everything is within easy reach. This hotel offers comfort, convenience, and excellent service—all in one. I’d definitely recommend it and will be returning.

This hotel is my top choice every time I visit Seoul! The location is unbeatable—just a short walk from Yongsan Station, making travel incredibly convenient. Right outside the door, you’ll find an amazing variety of restaurants and local eateries, all within walking distance. Inside, the hotel is spotless, well-maintained, and offers a comfortable, relaxing atmosphere. The room was clean, spacious, and very quiet, with a cozy bed that made for a great night’s sleep. The staff were friendly and efficient throughout our stay. Whether you're here for business or leisure, this place delivers excellent value and comfort. It’s definitely a go-to recommendation for anyone visiting Seoul—I’ll be back!

Staying at Lotte Hotel Seoul during the holiday season was absolutely magical—the festive atmosphere was everywhere, from the lobby to the guest floors, creating a warm and joyful vibe. The room itself was immaculate, quiet, and very comfortable, making it perfect for a restful night’s sleep. What truly stood out was how well they honored all my special requests noted in advance—every detail was taken care of with genuine attention. It felt personal, not just a standard service. Plus, being directly connected to the duty-free shop and having so many dining options right downstairs made everything super convenient. Whether you're shopping or just looking for a bite, everything is within reach. The location is excellent for exploring Seoul, and the overall experience was worth every penny. Definitely a top-tier choice for any visit to the city.

Staying at Grand Mercure Imperial Palace Seoul Gangnam was a fantastic experience. The location is unbeatable—just a short walk from Gangnam’s main shopping and dining areas, making it super convenient for exploring the city. The room was immaculate, with a comfortable bed and modern amenities. Breakfast was delicious and varied, though a bit on the pricey side—still worth it for the quality. Staff were friendly and attentive throughout our stay, and having security personnel at the entrance added an extra sense of safety. Overall, this hotel delivers excellent value for money, especially given its prime location and top-notch service. I’d definitely recommend it to anyone visiting Seoul.

The room was a bit small, but perfect for two girls with two suitcases—everything fit comfortably. We visited Seoul in the dead of winter, and the hotel’s location made everything so convenient: airport shuttle, subway access, and taxis were all easy to reach—essential for someone used to warmer weather like us. We didn’t book breakfast through the hotel, but there’s a cozy A Twosome Place café in the lobby and a GS25 convenience store nearby—perfect for grabbing a quick morning bite. The area is packed with restaurants, and walking just a few minutes gets you to Shinsegae Department Store, Namdaemun Market, and Myeongdong shopping street. Honestly, if we’d come during a warmer season, we could’ve explored even more. But even in winter, the location, comfort, and convenience made this stay absolutely worthwhile. Highly recommend for travelers who value accessibility and a central base.

This was my second stay at this hotel, and I’m even more impressed than the first time. The location is fantastic—just a short walk from City Hall Subway Station, Namdaemun Market, and Myeongdong shopping district. What really stood out? There’s an airport shuttle bus right outside, so no need to lug heavy luggage up and down stairs—huge convenience for travelers like me. The room was spotless and well-organized, with daily cleaning ensuring everything stayed fresh and tidy. Water pressure was strong, and the air conditioning worked perfectly—no issues at all. The only minor downside is that the bathroom doesn’t have a full door, which can be slightly awkward when soaking in the tub or stepping out after a shower. But honestly, that’s a tiny trade-off for such a great overall experience. Clean, comfortable, and incredibly convenient—this hotel deserves every bit of its high rating. I’ll definitely be back.

Check-in was super smooth, and the staff spoke fluent English, Chinese, and Korean—no language barriers at all. The front desk lady was incredibly friendly and even lent us umbrellas when it started raining unexpectedly—such a thoughtful touch! The hotel is directly across from a police station, which made me feel really safe during my stay. There's a convenience store nearby where I could easily pick up transit cards. Just a short walk away, there’s a bus stop—perfect for catching the airport shuttle. Make sure to take route 6002; I accidentally took 6015 once and ended up walking extra hundreds of meters. Not ideal! Getting to Myeongdong is a breeze—just a 10-minute bus ride. Public transport access is excellent, and everything feels well-connected. Location, service, and convenience all score top marks. A great choice for travelers who value comfort and practicality.

We stayed here for a business visit with a Japanese inspection team, and the experience was excellent across the board. The hotel offers outstanding value for money, with a prime location just steps away from Yongsan Station—making subway access to all major areas of Seoul incredibly convenient. Staff were attentive, professional, and always ready to help. Being connected directly to Novotel and Mercure buildings is a huge plus—no need to worry about weather when moving between spaces. Plenty of parking available, which is rare in central Seoul. The elevator link to Yongsan Station is a game-changer: even without a car, guests can move around easily and comfortably. Perfect for business travelers or families who want hassle-free convenience and smart connectivity.

Staying at Arirang Hill Hotel Dongdaemun was a fantastic experience. Located right outside Exit 4 of Seoul Subway Line 4, the hotel offers unbeatable convenience for getting around the city—everything from shopping districts to local eateries is just a short walk away. The area is vibrant and full of options, whether you're looking for trendy boutiques or authentic Korean food. Inside the hotel, everything is well-maintained: the front desk staff are friendly and helpful, and the room itself was spacious, clean, and comfortable with excellent attention to detail. Housekeeping clearly takes pride in their work—every time I returned to my room, it felt freshly tidied up. With such a great location, reliable service, and a welcoming atmosphere, I’ll definitely be choosing this hotel again on my next trip to Seoul.

Staying at G3 Hotel Chungmuro was a fantastic experience! The hotel is just steps away from the subway entrance, and the building itself is very easy to spot—no confusion at all when arriving. Its location is unbeatable for exploring Seoul; everything from shopping to sightseeing is within walking distance. The room was spotless, well-maintained, and thoughtfully laid out with a safe and mini-fridge included. One thing to note: bring your own toothbrush and 1–2 power adapters, but that’s a small detail considering how great the value is. Everything about this stay—from convenience to cleanliness—was top-notch. Highly recommend this hotel if you're visiting Seoul!
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