IHG Group Hotels Near Custard Factory, Birmingham (2026)

Birmingham/Custard Factory Top Hotel Picks

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IHG Group Hotels Near Custard Factory

Custard Factory isn’t just an industrial-chic hub—it’s Birmingham’s pulse of innovation! Filled with local designers, boutique shops, indie cafes, and creative studios, this vibrant complex buzzes with originality. Come for the coffee, stay for the vibe—grab a latte, browse handmade treasures, then chill on the rooftop terrace. Pure urban magic!

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#	Hotel	Stars	Rating	Reviews	Distance	Address
1	Crowne Plaza Birmingham City Centre	★★★★	4.5	73	1.53 km	Central Square, Holliday St
2	Staybridge Suites Birmingham	★★★★	4.6	44	0.97 km	Martineau Place, Corporation St
3	Holiday Inn Birmingham City Centre	★★★★	4.2	186	1.01 km	Smallbrook Queensway
4	Holiday Inn Express Birmingham - City Centre	★★★	4.5	133	1.54 km	19 Holliday St
5	Holiday Inn Express Birmingham - Snow Hill	★★★	4.4	63	1.4 km	Snow Hill Plaza, St. Chads Queensway
6	Holiday Inn Express Birmingham–South A45 by IHG	★★★	3.7	1	4.24 km	1270 Coventry Rd, Yardley
7	Holiday Inn Express Birmingham - Star City	★★★	4.2	21	3.53 km	Cuckoo Rd, Heartlands Pkwy, Nechells
8	Garner Hotel Birmingham South East by IHG	★★★	3.7	1	5.24 km	47-49 Sherbourne Rd, Acocks Green

Frequently Asked Questions

Everything you need to know about Custard Factory

The Hotel Indigo Birmingham is a top choice just a 5-minute walk from Custard Factory, offering stylish industrial-chic rooms with soundproof windows and free Wi-Fi. Ideal for art lovers and urban explorers, it’s surrounded by independent cafés and galleries showcasing local creativity.

For business or family travelers, Birmingham Marriott Hotel provides convenient access to the city center, along with an indoor pool, fitness center, and excellent dining options. Both properties are located in the heart of Birmingham City Centre, making them perfect bases for exploring shopping districts, theatres, and cultural hotspots.

From Custard Factory, walk to Birmingham New Street Station (about 15 minutes) and take a West Midlands Railway or National Rail service—most destinations like Birmingham Museum & Art Gallery, Symphony Hall, and Bullring Shopping Centre are reachable within 30 minutes. Alternatively, use the Birmingham Metro at Digbeth Station, transferring to the city center in just 10 minutes.

Several bus routes (e.g., 27, 49) also serve the area, offering flexible access. For real-time schedules and contactless ticketing, download the BART (Birmingham Area Rapid Transit) app—ideal for seamless navigation across the city.

Custard Factory is a vibrant arts and creative hub, regularly hosting local exhibitions, independent music gigs, and artisan markets—especially during the summer’s Digbeth Arts Festival, featuring over 100 creators showcasing painting, sculpture, and handmade crafts.

Nearby venues like Moor Street Arches and The Big Draw offer workshops in pottery, graffiti tours, and photography classes, ideal for families or creative enthusiasts. A 10-minute walk leads to Birmingham Botanical Gardens, a peaceful green oasis perfect for relaxation and nature walks—rare in the urban core.

Near Custard Factory, The Stratford Hotel stands out as a top choice, offering a unique blend of industrial-chic design and modern comfort. Just a 5-minute walk from the venue, it features smart-equipped rooms, plush bedding, and a rooftop terrace with panoramic city views. The hotel is ideally located within 10 minutes’ drive of Birmingham Botanical Gardens and Mailbox Centre, making it perfect for both business and leisure travelers. Guests can also enjoy local events like art markets and live music performances, immersing themselves in authentic Birmingham culture.

From Birmingham city center, take the Midland Metro to "Digbeth Station," which takes about 15 minutes from Birmingham New Street Station. The walk from the station to Custard Factory is just 5 minutes. Alternatively, use apps like Citymapper or Google Maps for real-time transit guidance, or book a private transfer via National Express. Parking in the area is limited, so public transport is highly recommended for convenience and environmental sustainability.

Near Custard Factory, must-try experiences include guided tours of local art studios, shopping at independent boutiques in Digbeth Arcade, and attending experimental performances at The Electric Theatre. The weekly Street Food Market offers global flavors—from Indian curries and Mexican tacos to craft beer—highly praised by locals. For design enthusiasts, visit the Birmingham Design District, where former industrial spaces have been transformed into vibrant creative hubs, showcasing innovation and urban renewal.

Yes, Custard Factory is centrally located in Birmingham, offering excellent access to major attractions. It’s a 10-minute walk to Birmingham Museum & Art Gallery, and just 15 minutes by bus or Midland Metro to Bullring Shopping Centre and New Street Station. With connections via National Rail and West Midlands Railway, you can easily reach nearby cities like Wolverhampton and Coventry. Multiple bus routes (e.g., 26, 39) pass through the area, making exploration across the West Midlands region seamless and efficient.

Traveler Reviews

See what other travelers say about Custard Factory

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Crowne Plaza Birmingham City Centre

We recently stayed at the Crowne Plaza Birmingham City Centre and were thoroughly impressed from arrival to checkout ⭐. The location is unbeatable 📍—right in the heart of the city, just a short walk from New Street Station, the Bullring shopping centre, The Mailbox, and a wide range of restaurants and bars. Getting around Birmingham was effortless, which meant we could focus on enjoying our time instead of worrying about transport 🚆🛍️. Our room was spotless 🧼 and well-maintained, with everything we needed for a relaxing stay. The bed was incredibly comfortable 🛏️, the modern décor added a touch of elegance, and the in-room amenities—including tea and coffee ☕, a safe, and quality toiletries—were thoughtfully chosen. Little details made the space feel welcoming and practical for both business and leisure travellers. The hotel’s facilities were excellent. We spent some time in the bar and lounge area 🍹, where the atmosphere was relaxed and the staff friendly. Breakfast was a highlight 🍳🥐—fresh, abundant, and delicious, with a great mix of hot and cold options to suit every taste. Even during peak hours, everything was well-stocked, and the team remained attentive without being intrusive 😊. Overall, our stay was seamless, comfortable, and enjoyable. With its prime location, clean and stylish rooms, top-notch amenities, and outstanding breakfast, this hotel stands out as a fantastic choice for visiting Birmingham 🌆. We’d happily return and would confidently recommend it to anyone planning a trip to the city 👍

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Staybridge Suites Birmingham

My stay at Staybridge Suites Birmingham was absolutely fantastic! The staff went above and beyond with their friendly and attentive service—every question or request was handled promptly and warmly. The breakfast spread was impressive, offering a great variety of both continental and American-style options, all fresh and well-prepared. The rooms were spacious, clean, and comfortable, with thoughtful touches that made the experience feel truly welcoming. Located just minutes from the city center, it’s incredibly convenient for exploring Birmingham on foot or by public transit. I’d definitely book again and highly recommend this hotel to anyone visiting the area—excellent value and a memorable stay!

HG*N‍S‍E‍J‍O‍K‍E‍R

Holiday Inn Birmingham City Centre

Another outstanding stay at Holiday Inn Birmingham City Centre—once again, the staff went above and beyond to make us feel welcome. We were traveling with my partner who was on crutches, so we requested a slightly larger room, and they not only accommodated us but even reassigned the same room we stayed in before—such thoughtful service! The entire property is spotless, and from the moment we walked in, we felt safe, comfortable, and genuinely happy. The bed and pillows were incredibly cozy, the bathroom offered a luxurious shower and soaking tub, and the wall-mounted toiletries had a refreshing, pleasant scent. Everything about this hotel feels well cared for. We’re already planning our return visit this Thursday—this place truly hits all the right notes.

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Holiday Inn Express Birmingham - City Centre

Staying at the Holiday Inn Express Birmingham - City Centre was a great experience. The hotel is perfectly located right across from the library, just behind HSBC Bank—third building on the street, with another entrance conveniently tucked away down a side street near the hillside. Breakfast was served from 7 to 11 AM, offering a good variety and a clean, welcoming atmosphere. The room itself was modern and well-maintained, with excellent air conditioning and a fantastic view from the 16th floor—high ceilings and spacious feel are rare in the UK, so it felt really special. I loved that the amenities were thoughtful: Dove body wash, shampoo, and hand soap—quality products that made the stay more luxurious. Everything about this place felt fresh, efficient, and comfortable. Highly recommend for travelers looking for a smart, no-fuss stay in the heart of Birmingham.

HG*留‍下‍來‍的‍人

Holiday Inn Express Birmingham - Snow Hill

Staying at the Holiday Inn Express Birmingham - Snow Hill was an absolute breeze thanks to its prime location right in the heart of Birmingham's city centre. It’s just a 15-minute walk from Birmingham New Street Station, one of the UK’s busiest rail hubs, making travel into and out of the city effortless. The hotel sits directly beside Snow Hill Station, which offers frequent train services not only to nearby towns but also direct connections to London Marylebone—perfect for weekend trips or business travel. The rooms were clean, comfortable, and well-maintained, with friendly staff who made every interaction pleasant. With excellent transport links and a welcoming atmosphere, this is a top choice if you're looking for convenience and value in a central Birmingham location.

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Holiday Inn Express Birmingham - Star City

Staying at the Holiday Inn Express Birmingham - Star City was a great experience overall. The room was spacious and comfortable, and the parking lot is huge—very convenient if you're arriving by car. I especially loved the breakfast: a classic English spread with fresh eggs, sausages, baked beans, and homemade jam—well-prepared and satisfying. The location is also excellent, just a short walk from the city center and close to public transit. My only minor note is that the single beds are a bit narrow at 80cm wide, which might not suit taller guests. But considering everything else—cleanliness, staff friendliness, and value for money—I’d definitely stay here again.

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The Grand Hotel Birmingham

Staying at The Grand Hotel Birmingham was a fantastic experience from start to finish. The hotel’s central location makes it incredibly convenient—just a short walk from major shopping areas, restaurants, and attractions. My room was spotless, well-maintained, and very comfortable, with a cozy bed that made for a great night's sleep. What really stood out was the on-site bar downstairs—when we arrived in the evening, there was live music playing by a local band. The relaxed atmosphere and laid-back vibe made it the perfect way to unwind after travel. Breakfast was a classic English buffet: eggs, sausages, toast, cereal, and fresh fruit—all standard but delicious and satisfying. While the selection isn’t as varied as what you’d find in Asian or Chinese breakfasts, it’s exactly what you’d expect from a traditional UK hotel, and done well. Overall, the value for money is excellent, and I’d definitely recommend this hotel for anyone visiting Birmingham.

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Edgbaston Park Hotel and Conference Centre

This hotel is perfect for parents sending their kids to study at the University of Birmingham. It's just a short walk or quick transit ride away from the Mason Vale Village dormitory area, making it easy to visit and check on your student. The location is safe and quiet, which gives peace of mind—especially during late-night visits or early morning drop-offs. The breakfast spread is fantastic: fresh, varied, and full of options—from classic English fare to continental choices. Staff are warm, attentive, and always ready to help with any request. Overall, it’s an excellent balance of comfort, convenience, and value. If you're looking for a reliable place to stay while your child starts university life, this is a top pick.

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Hyatt Regency Birmingham

Staying here for two nights was a perfect choice! The location is unbeatable—just a 10-minute walk to the train station, and everything else you’d want is within easy reach. I loved strolling along the riverside bar street in the evenings—it’s lively but not overwhelming, with great vibes and plenty of dining options nearby. The city center is only a 5-minute walk away, making it ideal for business travelers or anyone wanting to explore the heart of Birmingham. The rooms were clean, comfortable, and well-maintained, and the staff went above and beyond to make us feel welcome. It’s rare to find such a convenient, stylish, and welcoming hotel in the middle of it all. Highly recommend this stay for both leisure and work trips!

HG*匿‍名‍用‍戶

Aparthotel Adagio Birmingham City Centre

Staying at Aparthotel Adagio Birmingham City Centre was a fantastic experience from start to finish. The location is unbeatable—right in the heart of the city, just a short walk from major attractions, shopping areas, and public transit. The apartment-style rooms were clean, well-maintained, and had everything we needed for a comfortable stay, including a fully equipped kitchenette. The breakfast buffet offered a great variety of hot and cold options, with fresh pastries and local favorites that made mornings extra enjoyable. The staff were friendly, helpful, and always ready to assist—especially the front desk team who went above and beyond. I truly appreciated their professionalism and warmth. The overall atmosphere is peaceful, making it a perfect retreat after a busy day exploring Birmingham. I’d absolutely recommend this hotel to friends and family, and I’m already planning my next visit. Highly rated and well worth every penny.

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Hotel at Conference Aston

My stay at Hotel at Conference Aston in Birmingham was excellent overall. The location is incredibly convenient—just a short walk from the city center and easily accessible by metro. There are plenty of restaurants, cafes, and shops nearby, making it easy to explore without needing a car. The hotel itself feels safe and well-maintained, with attentive security staff at the entrance and throughout the building. I felt secure from arrival to departure. The room was spacious, clean, and very comfortable, with a great bed that made for a restful night’s sleep. Noise insulation is impressive—no disturbances from neighboring rooms. Common areas are thoughtfully designed, featuring a cozy lounge area, complimentary coffee and tea, and even a small reading nook with books. It's a perfect blend of comfort, convenience, and quiet atmosphere. Great value for money, especially for business travelers or those looking for a peaceful retreat in the heart of Birmingham. I’d definitely book again.

HG*匿‍名‍用‍戶

Delta Hotels by Marriott Birmingham

We stayed at the Delta Hotels by Marriott Birmingham in Five Ways while dropping off our child for school, and it turned out to be an absolute blessing. The hotel is just a short walk from the University of Birmingham, with a Morrisons supermarket right next door—perfect for daily essentials. On our second day, we took a casual stroll around the neighborhood and were pleasantly surprised to find so many schools and educational institutions nearby. This was especially reassuring since we'd been worried about how our child would settle into life in the UK. We stumbled upon Birmingham Guoke Education right near the hotel, and after learning more about their supervision and academic support services, we made the decision on the spot. It felt like fate—this stay wasn’t just about comfort and convenience; it genuinely helped us solve a major concern. A truly memorable experience that exceeded all expectations.

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