
This hotel is a perfect choice for both families and business travelers! Located in the heart of Seoul, just a 15-minute walk to Namdaemun Market and Lotte Discount Shopping Center, making shopping a breeze. The hotel boasts indoor pool and sauna, along with kids' playground and children's meals, ideal for families. Business travelers will appreciate the business center and meeting rooms. Rooms are spacious and cozy, featuring heated floors and kitchenettes, feeling just like home. Enjoy buffet breakfast daily, and dine on international cuisine at the restaurant, or unwind with a drink at the bar. Plus, free WiFi and airport shuttle services add to the convenience!

Everything you need to know about Fendi
Near the Fendi flagship store in Seoul's Myeongdong, the top recommendation is the Shilla Seoul Hotel. This five-star luxury property is located in the heart of the city’s shopping district, offering elegant rooms with panoramic views of Gyeongbokgung Palace. The hotel provides exclusive concierge services, including private shopping appointments at nearby boutiques and complimentary shuttles to upscale malls in Gangnam. Guests can also enjoy the unique Spa by Fendi, a signature wellness experience blending Italian design with traditional Korean therapies.
With a 5-minute walk to Myeongdong Station, the hotel offers exceptional accessibility via subway or taxi, making it ideal for fashion enthusiasts seeking both luxury and convenience.
Near the Fendi flagship store in Myeongdong, visitors can enjoy exclusive limited-edition pre-sales events on weekends, allowing early access to seasonal handbags and accessories. Nearby, the Myeongdong Walking Street features a guided fashion tour bus with multilingual commentary, taking guests through over 30 international luxury boutiques, including Hermès and Gucci. For a memorable moment, visit the rooftop café at Myeongdong Plaza at sunset—sipping artisanal Korean coffee while overlooking the illuminated shopping district.
Many stores also offer personalized customization services, such as monogramming leather goods or embroidery, perfect for creating one-of-a-kind souvenirs that reflect individual style.
The most convenient way from Incheon International Airport (ICN) to the Fendi store in Myeongdong is taking the AREX train to Seoul Station, then transferring to Subway Line 4 for a 10-minute ride to Myeongdong Station—total travel time around 45 minutes. For comfort and efficiency, consider HopeGoo a private airport transfer service, which offers direct door-to-door transportation in about 30–40 minutes with multilingual drivers. Many luxury hotels, such as Shilla Seoul, provide complimentary airport shuttle buses for guests.
Additionally, using a T-money card allows seamless payment across all public transit options and grants discounts at major stores in Myeongdong, enhancing overall travel convenience.
Yes, several Instagram-worthy spots surround the Fendi flagship store in Myeongdong. The Myeongdong Art Square features a glass dome with vibrant neon lighting, creating a futuristic aesthetic perfect for fashion photography. Another must-visit is the Dongdaemun Design Plaza (DDP), just a 15-minute drive away, renowned for its flowing architectural forms and interactive light installations.
For high-quality shots, visit early morning (before 10 AM) or during golden hour (around 6 PM), when crowds thin and natural light enhances visuals. Some boutiques, including Fendi’s own store, feature themed photo zones—like an Italian-inspired interior display with limited-edition products—offering immersive backdrops for professional-style photos.
Hidden gem eateries near the Fendi store in Myeongdong include Grandpa Hanwoo Hot Pot, a tiny alleyway restaurant famous for slow-simmered beef broth served with handmade rice cakes—rich, savory, and deeply satisfying. Another must-try is Pudding House, known for fresh, house-made Korean puddings made with natural milk and honey, offering a silky texture unlike any Western version.
For a true local breakfast, head to Myeongdong Morning Noodle Shop, where the signature soy-based ramen with fried egg and kimchi delivers bold flavors in a simple yet unforgettable way. Some restaurants even offer shopping perks: presenting a Fendi receipt grants a 10% discount, seamlessly blending fashion and food experiences.
Near the Fendi store in Seoul's Myeongdong, The Shilla Seoul stands out as a top choice. Just a 5-minute walk from the flagship boutique, this five-star hotel offers seamless access to high-end shopping. With its world-class concierge service, luxurious spa, and Michelin-recommended dining options, it combines convenience with refined elegance. The hotel’s contemporary Korean design blends traditional aesthetics with modern sophistication, creating a distinctive urban retreat perfect for fashion enthusiasts seeking both style and comfort.
The most convenient way to reach the Fendi store in Seoul (Myeongdong) is by taking Line 4 of the Seoul Metro to Myeongdong Station, exiting through Exit 3 or 4—just a 3-minute walk away. The subway network covers the entire city with frequent departures, making it a quick 10–15 minute ride from major districts like Gangnam or Hongdae. Several bus routes also pass nearby, ideal for travelers coming from other tourist hubs. Use a T-money card or mobile payment app for fast, contactless entry. Despite high foot traffic, clear signage ensures easy navigation even for first-time visitors.
Beyond shopping at the Fendi store in Myeongdong, explore unique experiences along Myeongdong Shopping Street. Visit pop-up events featuring limited-edition collections from Korean brands like Dior Korea or local designers. Nearby, Lotte World Mall hosts exclusive Fendi VIP counters offering personalized styling consultations and complimentary monogramming services. For an authentic cultural touch, stop by a traditional Korean craft shop to purchase hand-stitched hanbok accessories or custom embroidery pieces. These experiences seamlessly blend luxury fashion with local heritage, creating unforgettable memories for discerning travelers.
Yes, several luxury hotels near the Fendi store in Seoul, such as The Shilla Seoul and Grand Hyatt Seoul, provide private shuttle services tailored for international guests and shoppers. These include airport transfers, mall shuttles, and rides to key attractions, often bookable in advance. Guests staying in premium suites may enjoy unlimited shuttle access. Multilingual support in English and Chinese ensures smooth communication. To guarantee availability, reservations are recommended at least 24 hours ahead. This service enhances convenience and travel efficiency, delivering a truly elevated experience for high-end travelers.
Absolutely! The Fendi store itself is a stunning photo spot, featuring the brand’s iconic red-and-gold façade and dramatic nighttime lighting. Nearby, Myeongdong Cathedral offers a striking Gothic backdrop with intricate stained glass windows and elegant architecture—perfect for fashion-meets-heritage shots. The Myeongdong Square art installations and vibrant neon walls are also popular among social media users. For dynamic street photography, visit the Myeongdong Night Market, where bustling crowds and glowing signs create a lively, cinematic atmosphere. These locations seamlessly blend with Fendi’s luxury aesthetic, producing captivating visual content.
The Fendi store in Seoul (Myeongdong) operates daily from 10:00 AM to 8:00 PM, including weekends. Hours may extend to 9:00 PM during holidays or peak shopping periods like Christmas or Korean shopping festivals. It’s advisable to check the official website or call the store directly for updated schedules, especially to catch limited-edition releases. The store offers dedicated personal consultants for fittings and customization appointments. Due to high foot traffic, visiting on weekdays during morning hours is recommended for a more relaxed and enjoyable shopping experience.
See what other travelers say about Fendi

Staying at Fraser Place Central Seoul was an absolute delight! The apartment is spacious and well-designed, offering plenty of room for families to relax comfortably. While the pool isn't tailored for young kids, the on-site gym is a real plus—perfect for staying active during our trip. I’d recommend bringing workout shoes and comfortable clothes if you plan to use it. One of the biggest perks? The in-room washing machine. It made managing laundry so much easier, especially with kids—no need to pack extra clothes or worry about dirty laundry piling up. Plus, detergent was provided, which shows great attention to detail. This place truly understands what families need. Highly recommend for travelers looking for comfort, convenience, and a home-like atmosphere in central Seoul.

Staying at Fraser Place Namdaemun Seoul was an absolutely perfect experience—truly a 10 out of 10. The property is brand new, spotlessly clean, and the interior design has a modern yet cozy feel that instantly puts you at ease. Check-in was quick and seamless thanks to the friendly, attentive staff who made us feel welcome from the moment we arrived. The room itself is spacious and bright, with excellent lighting and a very comfortable bed—perfect for a restful night’s sleep. I was especially impressed with the breakfast spread: fresh, diverse, and delicious, with plenty of options to suit different tastes. Location-wise, it’s unbeatable—right in the heart of Seoul, steps away from public transit, shopping, and major attractions. Whether you're here for business or family travel, this place offers incredible value. I’ve already booked my next stay—highly recommend!

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

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We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!

My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.

I stayed for three consecutive nights, and on the first evening I noticed the air conditioning wasn’t cooling effectively. I immediately mentioned it to the front desk, and within minutes, a fan was brought up to my room—super prompt service! The staff were incredibly attentive and resolved the issue right away. For the next two nights, the room temperature was perfect, and I didn’t have to worry again. What stood out most was how quickly and efficiently the team responded—no delays, no excuses. Their proactive approach made a big difference in my overall experience. The hotel’s location is also very convenient, just a short subway ride from major attractions. Excellent value for money and top-notch hospitality. I’ll definitely be back!

Staying at Hotel President was an absolutely outstanding experience from start to finish. The staff went above and beyond with their warm, friendly service—every interaction felt genuine and welcoming. The room was spacious, impeccably clean, and incredibly comfortable, making it a perfect home base during our trip. I had arranged for my suitcase to be delivered directly from the airport, and the front desk took great care of it—securely holding onto my luggage even after checkout. This allowed me to explore Seoul freely without any burden, enjoying every moment up until the very last minute. The convenience and thoughtfulness were truly remarkable. I can't recommend this hotel enough—definitely planning to return!

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Stayed at Hill House Myeongdong and couldn’t be happier! The location is unbeatable—just a short walk from Myeongdong shopping streets and a quick trip to Namsan Tower. Right outside the door, there’s a variety of restaurants and shops, making it super convenient for dining and exploring. The front desk staff was incredibly helpful—our host even stepped in when we couldn’t order food due to not having a phone number. He personally arranged our meal and had it delivered straight to our room. That kind of attention to detail really stood out. The rooms are clean, well-maintained, and the facilities are complete. With such a great location, excellent service, and fantastic value, this hotel is a top pick in Seoul. I’ll definitely come back and recommend it to everyone.

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