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Near the Fendi flagship store in Seoul's Myeongdong, highly recommended is the Shilla Seoul, a luxury hotel renowned for its elegant modern Korean design and exquisite service. Located just a 5-minute walk from upscale shopping districts, it offers a rooftop infinity pool, multiple Michelin-starred dining options, and personalized concierge services. The hotel also provides complimentary shuttle buses to major commercial areas, ensuring seamless access.
Another top choice is the Lotte World Hotel, situated adjacent to the Lotte Tower with panoramic views of Seoul’s skyline. Its prime location near Lotte World Mall makes it ideal for fashion lovers seeking convenience and luxury. Both hotels offer 24-hour Chinese-speaking staff, catering to international travelers with ease.
From the Fendi flagship store in Myeongdong, accessing major attractions is effortless via Seoul Metro. Take the Line 2 (Central Line) to destinations like Hongik University Station or Dongdaemun Station, reaching trendy districts such as Hongdae or Dongdaemun Market within 10–15 minutes. For Gyeongbokgung Palace or Bukchon Hanok Village, transfer to Line 3 at Gwanghwamun Station, a 10-minute walk away—offering scenic views of traditional and modern Seoul.
Myeongdong Station serves as a key transit hub connecting multiple lines, complemented by frequent buses and taxis. Many nearby hotels also provide free metro passes or airport express shuttle services, enhancing travel efficiency across central Seoul.
Near the Fendi flagship store in Myeongdong, shoppers can enjoy a vibrant mix of high-end boutiques and local street food. Try authentic Korean street snacks like cheese-filled tteokbokki, fried chicken, and spicy stir-fried noodles at open-air stalls—perfect for sampling on-the-go.
The area is also home to flagship stores of global brands and exclusive beauty counters, especially ETUDE House and Shiseido, which frequently launch limited-edition collections popular with young fashion enthusiasts. For deeper exploration, visit the Myeongdong underground shopping mall, housing hundreds of specialty shops offering everything from apparel and accessories to indie designer goods.
Don’t miss weekend pop-up events or live fashion showcases that add excitement and discovery to your shopping adventure.
Yes, the Fendi flagship store in Myeongdong is highly suitable for family travelers. Located in one of Seoul’s most vibrant commercial districts, Myeongdong offers a perfect blend of shopping, dining, and entertainment for all ages. The pedestrian-friendly streets are safe and spacious, ideal for strollers, while many restaurants provide kid-friendly menus and family seating.
Within a 5-minute walk, families can visit the Seoul Children’s Museum and Myeongdong Theater, which regularly host interactive performances and parent-child workshops. Nearby hotels often feature family rooms, free children toiletries, and dedicated play areas, ensuring comfort for younger guests.
With excellent safety standards, multilingual signage, and abundant amenities, Myeongdong delivers a seamless and enjoyable experience for families exploring Seoul.
See what other travelers say about Fendi

The room was spacious and immaculately clean, with authentic hanok architecture that truly captured the charm of traditional Korean design. Location is unbeatable—just a short subway ride from major attractions like Myeongdong and Namdaemun Market. The staff were welcoming and attentive, and the overall atmosphere was peaceful yet luxurious. It's rare to find such a perfect balance of comfort, culture, and convenience at this price point. I’ll definitely book here again on my next trip to Seoul—highly recommend!

I absolutely loved my stay here and will definitely return on my next trip to Seoul. This place has become my go-to base whenever I visit Korea—conveniently located just a short walk from Hongik University, with plenty of great cafes, restaurants, and local shops nearby. The room was clean, stylish, and full of character, making it feel like home. The staff were incredibly friendly and helpful, going the extra mile to assist with travel tips and recommendations. It’s such a great value for the quality and location. Whether you're here for sightseeing, exploring the city vibe, or even a quick work trip, this is the perfect spot. I’m already planning my next visit!

Staying at Wow Hills Guest House was an absolute delight! The place is incredibly clean and well-maintained, with a cozy, welcoming atmosphere. I especially appreciated the free milk and instant noodles—perfect for late-night cravings without having to go out. The hostess was incredibly kind and helpful, always ready with local tips and a warm smile. Location-wise, it’s fantastic—just a short walk from subway stations and surrounded by amazing restaurants and street food options. Whether you're into Korean BBQ or quick bites, there's something delicious around every corner. With such a great vibe, excellent service, and unbeatable value, I’d definitely come back and highly recommend this gem to any traveler visiting Seoul.

I absolutely loved my stay at 24 Guesthouse Sinchon Avenue! The place was incredibly clean, with all the essentials well-maintained and thoughtfully provided. What stood out most was how quiet it was at night—perfect for a restful sleep without any disturbances. It's an ideal spot for solo travelers looking for a peaceful and cozy retreat. Plus, being right in the heart of Sinchon means you're surrounded by great cafes, restaurants, shops, and easy access to subway lines. Everything you need is just steps away. Highly recommend this gem—it’s a fantastic value and I’ll definitely be back.

Staying at Bunk Guesthouse Hongdae was a fantastic experience! The location is unbeatable—right in the heart of Hongdae, with everything you could want just a 10 to 15-minute walk away. From trendy shops and street food stalls to local cafes and nightlife, it’s all within easy reach. Public transportation is super convenient too—just a short walk from the subway station. The hostel offers a simple but satisfying breakfast, and the staff couldn’t be more welcoming or helpful. One small note: I booked a private room expecting an en-suite bathroom, but it’s actually located outside the room. However, it’s completely private for my use, clean, and well-maintained—so it didn’t really affect my stay. Overall, this place delivers great value, comfort, and convenience. If you're visiting Seoul, especially if you love being in the middle of the action, this is definitely a top pick.

Staying at YE4 Guesthouse was a delightful experience! The owner was incredibly kind and even prepared delicious homemade dinners and breakfasts for us—so warm and welcoming. We absolutely fell in love with the little dog who lives there; he’s such a sweet, friendly addition to the place. While it's a bit far from the subway station, catching a bus makes getting around very convenient. The neighborhood is quiet and safe, perfect for a relaxing stay. Great value for money and a lovely atmosphere—I’d definitely come back if I ever visit Seoul again.

This hostel truly stands out from the rest I've stayed at in Seoul. Super convenient location—just a short subway ride away from major attractions, and there are tons of restaurants and night markets nearby. The best part? The international vibe—it's packed with travelers from all over the world, making it easy to strike up conversations and make new friends. No language barriers here; everyone’s friendly and welcoming. The rooms are clean, well-maintained, and surprisingly spacious for a hostel. The common area is stylish and cozy, perfect for chilling or meeting people. For the price, the value is unbeatable. If you're looking for a social, affordable, and well-located stay in Seoul, this is it. 10/10—don’t hesitate, just go!

The hotel is immaculate and beautifully designed, with an unbeatable location just steps away from LFC. What truly stood out was the front desk staff member who happened to be from Hong Kong—when they noticed we didn’t speak Korean, they went above and beyond to assist with check-in, patiently guiding us through the process. It’s rare to feel such genuine care while traveling far from home. I really wanted to thank them in person, but unfortunately didn’t get a chance to see them again. Finding a familiar face in a foreign city made all the difference—it felt like a small but meaningful connection. A heartfelt thanks to that kind soul for making our stay so much more personal and welcoming.

I stayed here during Chuseok and was pleasantly surprised. Compared to the nearby motels, this place stands out as a much better option—especially if you're staying in Dongjak or Daebangdong area. The rooms have great potential; with a bit more upkeep, it could easily be a solid 4-star hotel. It's just a short walk from the subway station, making commuting super convenient. There are plenty of dining options around, so whether you're hanging out with friends or enjoying a quiet evening with your partner, this is the perfect spot to unwind. A truly relaxing and comfortable stay that feels like your own personal retreat.

Staying at L3 Guest House was an absolute delight from start to finish. The location is fantastic—quiet yet convenient, with easy access to subway lines and major attractions. What stood out most was how responsive the staff were through multiple contact channels; any questions or requests were handled quickly and professionally. My roommate was friendly and considerate, making the stay feel comfortable and welcoming. I’ll admit, I was initially worried about the bathroom cleanliness, but I couldn’t have been more wrong—the space was spotless, meticulously cleaned daily with no traces of grime or water stains. The complimentary breakfast items were a real highlight: fresh croissants and snacks that tasted great. The ciabatta bread provided on the first two mornings was absolutely delicious—light, airy, and perfect with coffee. It’s a bit disappointing that it switched to doughnuts on the final day, though they were still tasty. Overall, this place exceeded my expectations in every way—cleanliness, service, value, and atmosphere. I’d definitely book again and highly recommend it to anyone visiting Seoul.

We stayed in a family-friendly room designed for three, and the space was pleasantly spacious—perfect for our small group. The only minor issue was a slightly clogged faucet in the bathroom, but the staff responded promptly and resolved it right away with a friendly attitude. What really stood out was the convenience of the airport shuttle stopping directly at the hotel entrance—no need to worry about transfers or extra walking, especially with luggage and kids in tow. Overall, the value for money is excellent. From service to location, everything exceeded expectations. I’d definitely recommend this place and plan to stay here again on my next trip to Seoul.

I stayed in Seoul for a week and tried three different hotels before settling on this one—definitely my favorite. It’s not the closest to the city center, but the surrounding area is peaceful and pleasant. The entrance has a charming countryside vibe that my girlfriend loved. What stood out most was the self-check-in—perfect for introverts like me who prefer minimal interaction. The room was spotless, with a microwave and fridge included—super convenient for storing snacks or leftovers. There’s a convenience store nearby, and right downstairs is an Emart, so grocery shopping is super easy. Overall, it’s a great balance of comfort, cleanliness, and practicality. I’d definitely stay here again.
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