LINE BT21 is a popular landmark in Seoul, South Korea, located in the LINE Friends Store in Gangnam District. This adorable character series was co-created by BTS members and LINE Friends, blending K-pop culture with trendy elements, attracting countless fans and tourists. The store offers a wide range of BT21 merchandise, from stationery and clothing to home goods. Additionally, there are large BT21 character sculptures perfect for photo opportunities. Whether you're a BTS fan or a cartoon enthusiast, you'll find joy here.

Nestled in the heart of Seoul, this hotel offers breathtaking city views, perfect for both business and leisure travelers. Enjoy the executive lounge and rooftop bar, where you can unwind with a drink and stunning skyline vistas. The infinity pool and kids' club cater to families, while state-of-the-art meeting facilities ensure successful corporate events. With thoughtful Chinese-friendly services and airport transfers, your stay will be seamless and memorable.

This 5-star hotel in Gangnam is perfect for both business and leisure travelers! With 332 spacious rooms, including an executive floor and meeting rooms with access to a lounge area, you'll have everything you need for a productive stay. Sleep soundly on luxury beds with cozy duvets and your choice of soft or firm pillows. Dine in style at 4 professional restaurants and 1 bar, including the upscale buffet restaurant - SQUARE. Unwind at the pool, fitness center, or sauna, or let the kids have fun at the children's playground. With family-friendly services and top-notch amenities, your stay here will be unforgettable!

This is a high-end serviced apartment hotel that perfectly blends Korean traditional aesthetics with modern design, featuring exquisite traditional patterns and impeccable service for an exceptionally luxurious experience. The rooms are equipped with kitchen and laundry facilities, ideal for long stays, and offer stunning views of Seoul’s night skyline. The hotel also boasts an executive lounge, indoor golf range, sauna, and fitness center to help you maintain a high-quality lifestyle. With direct access to Yongsan Station, it’s conveniently located for exploring major areas like Yeouido, Itaewon, and Myeongdong, making it perfect for both business and leisure travelers.

Looking for a modern high-end lifestyle experience? This hotel in Seoul's Yongsan district is perfect for you! Featuring 286 spacious suites with elegant and practical designs, even long stays are comfortable. Enjoy the fitness center, pool, and sauna to maintain a healthy routine. The highlight is the exclusive lounge on the 40th floor, offering panoramic views of the Han River—perfect for relaxing with coffee. Plus, professional meeting facilities make it ideal for business travelers. Conveniently connected to Yongsan Station, it’s easy to explore hotspots like Yeouido, Itaewon, and Myeongdong.

This hotel beautifully blends modern design with traditional Korean aesthetics, offering unforgettable stays with its elegant wooden furnishings and cozy interiors. 1955 Groceria buffet serves diverse cuisines, while the executive lounge and bar provide perfect spots to unwind. Whether for business or leisure, the grand ballroom and rooftop spaces cater to all needs, complemented by a pool and sauna for relaxation. With Chinese-friendly services and valet parking, your journey here is bound to be seamless.

Looking for a modern smart hotel in Seoul? This one connects directly to Yongsan Station (ITX/KTX) with easy access to Myeongdong and Itaewon! Enjoy spacious rooms with panoramic views of Han River and Namsan. Stay active at the fitness center, refresh in the pool, or unwind in the sauna. They even offer Chinese-friendly services for seamless communication. Business facilities and leisure amenities make it ideal for all travelers!

This hotel is the perfect choice for both business trips and family vacations! Located in the vibrant Gwangjin-gu area of eastern Seoul, it offers easy access to popular spots like Gangnam and Seongsu. With 150 stylish rooms and suites, a kids' pool and play area, your little ones will have a blast! Adults can unwind at the pool, fitness center, or spa, or savor delicious meals at the on-site restaurants and bars. The versatile event spaces are ideal for meetings or even weddings. Come experience this blend of modern luxury and energy!

This hotel is the perfect choice for your Seoul trip! Located in the heart of Itaewon, just 5 minutes by car to Namdaemun Market and Myeongdong. Enjoy top-notch facilities like indoor/outdoor pools, fitness center, and spa services. Dine at the Mediterranean restaurant or unwind by the poolside bar. Rooms are spacious with 55-inch LED TVs and espresso machines, plus 24-hour room service for ultimate comfort. With Chinese-friendly services, communication is a breeze. Whether for business or leisure, this is your ideal stay!

Dreaming of a royal treatment in Seoul's bustling Gangnam district? This hotel is your perfect choice! Located in the heart of Gangnam, it’s just a short walk to landmarks like the Korean Embroidery Museum and COEX Mall. Blending European luxury with modern tech, each room features a minibar and tea-making facilities. Love fitness? Enjoy the gym, pool, and sauna—or unwind at the bar or karaoke lounge. With 24-hour front desk and luggage storage, plus attentive service, your stay will be nothing short of exceptional!

This hotel is right in the heart of Myeong-Dong, Seoul’s most famous shopping and tourist area—so convenient! You’ll love the brand-new bedding and all-inclusive rates covering free Wi-Fi and breakfast. The rooftop restaurant and bar offer stunning views of N Seoul Tower and the city skyline—perfect for a romantic night out. With amenities like a fitness center, spa massage, and sauna, you can unwind after a day of exploring. Plus, it’s just steps away from Cheonggyecheon Stream and N Seoul Tower, making it ideal for sightseeing and shopping!

This hotel is perfect for those who love fun and relaxation! With 591 themed rooms featuring chess, puzzles, arcade games, and pool, every stay is full of surprises. Enjoy a good night's sleep on the Sweet Bed, and unwind at the fitness center or sauna. The highlight is the Sky Kingdom, a four-floor entertainment space offering dining, leisure, and fun all in one. Plus, its direct connection to Yongsan Station makes it easy to explore Itaewon, Yeouido, and Myeongdong—ideal for both business and leisure travelers!


Everything you need to know about Line bt21
L7 Hongdae Hotel is top-rated for BT21 fans, featuring:
The LINE BT21 themed cafe is located near Hongik University Station (Address: 161 Wausan-ro, Mapo-gu, Seoul), featuring collaborations with BTS's character series.
Highlights:
Exclusive merchandise:
Tip: Visit on weekday mornings to avoid crowds, minimum order is one beverage (from 6,000 KRW)
Near the Line Friends Store BT21 flagship in vibrant Hongdae district, consider these value-for-money options:
Pro tip: Most hotels cluster near Hongik Univ. Station Exit 9. Don't miss the street performances and Instagrammable cafes after shopping.
Around BT21-themed hotels (Line Friends' IP), don't miss:
Pro tip: Major stores accept Alipay/WeChat Pay.
The BT21-themed hotel in Seoul offers immersive experiences with rooms featuring LINE FRIENDS character designs. Top picks include the BT21 Deluxe Suite or KOYA Character Room. Highlights include an exclusive merchandise store and character-themed dining. Located 10 mins from Hongik University Station with vibrant nightlife nearby. Tip: Book early via official website (peaks sell out) and check for separate event tickets.
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