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Step into the Samsung Electronics Experience Hall and discover tech that feels alive—not just machines, but portals to the future. From smart homes to revolutionary displays, every exhibit pulses with innovation. But the real magic? The immersive experience zone: put on the headset and instantly teleport into a 360° digital world. You’re not just watching— you’re living the future. This isn’t a museum; it’s a playground for tomorrow’s imagination.
This 2024 award-winning hotel is perfect for both families and business travelers! Located in the heart of Teheran-ro, it’s just steps away from Starfield Coex Mall and Parnas Mall, making shopping and entertainment a breeze. With Chinese-friendly services, childcare, and kids' meals, it’s ideal for families. The rooms, fully renovated in 2020, blend modern design with traditional Korean aesthetics, offering stunning panoramic views of Gangnam from higher floors. The InterContinental Club on the 34th floor delivers exquisite service, embodying True Hospitality. Enjoy amenities like a fitness center, pool, sauna, valet parking, and EV charging stations. With a stellar 4.9 rating and impeccable service, this hotel is a top choice!
This hotel is a hidden gem in Seoul! Nestled next to Namsan Park, it offers a peaceful retreat with easy access to the city. The rooms feature warm tones, and the executive suites on the 23rd floor provide breathtaking views of Namsan and the city skyline. The executive lounge serves exquisite meals, and the Michelin-starred restaurant "La Yeon" is a must-visit for foodies. Unwind at the full-service Spa or enjoy the fitness club, which includes an indoor golf range and yoga classes. Plus, free shuttle buses to Dongdaemun and Myeongdong make shopping a breeze!
This is a high-end serviced apartment hotel that perfectly blends Korean traditional aesthetics with modern design, featuring exquisite traditional patterns and impeccable service for an exceptionally luxurious experience. The rooms are equipped with kitchen and laundry facilities, ideal for long stays, and offer stunning views of Seoul’s night skyline. The hotel also boasts an executive lounge, indoor golf range, sauna, and fitness center to help you maintain a high-quality lifestyle. With direct access to Yongsan Station, it’s conveniently located for exploring major areas like Yeouido, Itaewon, and Myeongdong, making it perfect for both business and leisure travelers.
Looking for a luxurious escape in Gangnam, Seoul? This 2024 award-winning hotel is your perfect choice! With palace-like facilities, from a kids' pool to a sauna, it caters to the whole family. Enjoy hassle-free travel with valet parking and currency exchange. Ideal for both family vacations and business trips, the meeting rooms and children's play area are top-notch. Rated 4.9/5, it promises an unforgettable, shining experience!
This luxury hotel is located in the heart of Seoul, just a 15-minute walk from Myeongdong Street and Namdaemun Market. With indoor pool, fitness center, and spa, plus kids' play area and mini golf, it's perfect for families. Choose from 5 restaurants or enjoy 24-hour room service. Business travelers will appreciate the meeting rooms and business center. Rated 4.9/5, it's the ideal choice for your Seoul stay!
This hotel is the perfect blend of business and leisure! Located in the heart of Seoul, just a short walk from Myeongdong and Namdaemun Market, it’s ideal for shopping and dining. Enjoy top-notch amenities like an indoor pool, fitness club, and executive lounge, plus 24-hour room service for ultimate convenience. The spacious rooms feature Egyptian cotton sheets and separate bathtubs to help you unwind. Whether you’re here for work or play, this hotel has everything you need!
This hotel is a perfect choice for both families and business travelers! Located in the heart of Seoul, just a 15-minute walk to Namdaemun Market and Lotte Discount Shopping Center, making shopping a breeze. The hotel boasts indoor pool and sauna, along with kids' playground and children's meals, ideal for families. Business travelers will appreciate the business center and meeting rooms. Rooms are spacious and cozy, featuring heated floors and kitchenettes, feeling just like home. Enjoy buffet breakfast daily, and dine on international cuisine at the restaurant, or unwind with a drink at the bar. Plus, free WiFi and airport shuttle services add to the convenience!
This boutique hotel is perfectly located in the heart of Seoul, just a 5-minute drive from Namdaemun Market and Lotte Discount Shopping Center. Enjoy indoor pool and fitness center, along with free WiFi and concierge service for a comfortable stay. The on-site restaurant and café are great, and a buffet breakfast is served daily. Business trip? No worries! The hotel features a business center and 8 meeting rooms, plus multilingual services. All 274 rooms come with flat-screen TVs and free internet, and private bathrooms even have bidets – talk about thoughtful details!
Everything you need to know about Samsung D'light
Recommended is the Shilla Seoul Hotel in Gangnam, just a 10-minute drive from the hall. It offers premium amenities, modern facilities, and seamless access to the city’s tech hub. The hotel features a smart room experience zone, aligning with Samsung’s innovation theme. Guests can enjoy panoramic views of the Han River from select rooms, making it ideal for tech enthusiasts and urban explorers seeking comfort and connectivity.
Take Seoul Subway Line 2 to 'Sinchon Station' or 'Yonsei University Station', then transfer to bus or taxi. Use a T-Money card for hassle-free transit payments. For faster travel, use ride-hailing apps like Uber or KakaoTaxi, especially during weekends. The hall is near Samsung-dong Station (5-minute walk) and has dedicated parking, perfect for self-drive visitors. Total trip time: about 30 minutes depending on departure point.
The hall offers immersive exhibits including VR experience zones where visitors can test the latest Galaxy devices and wearables. There’s also a smart home simulation lab showcasing future living scenarios with voice assistants, automated lighting, and environmental controls. Daily exclusive product launch tours allow hands-on trials of unreleased models. All experiences are available in multiple languages (Chinese, English, Japanese), ensuring international travelers fully engage with Samsung’s technological vision.
The hall’s exterior design blends modern architecture with dynamic light art, creating striking visuals day and night—perfect for photography. Nearby Cheonggyecheon Stream Path offers lush greenery and urban contrast shots. The Gangnam Square Plaza frequently hosts digital art installations and giant interactive screens aligned with Samsung themes. Visit in the evening to capture dreamy scenes using smartphone night mode, combining natural and artificial lighting for stunning results.
Yes, the Samsung Electronics Experience Hall is free to enter daily from 10 AM to 8 PM (closed Mondays). Multilingual guided tour devices (including Chinese, English, Japanese) are available for rent via QR code. Hourly professional-led group tours highlight product evolution, semiconductor breakthroughs, and sustainable design principles. Reserve slots in advance via the official website to avoid peak crowds and ensure a smooth, informative visit.
Nearby is the Samsung Kids Tech Discovery Zone, designed for children aged 6–12 with interactive robot assembly workshops and coding games. The adjacent Gangnam Mall houses child-friendly stores and restaurants, including Shilla Kids Park and themed dining areas resembling Disney concepts. Outdoor events like family creativity fairs and tech-art lectures are regularly held at the plaza. The area features stroller access, restrooms, and accessibility features, making it an excellent destination for family trips.
Near the Samsung Electronics Experience Pavilion in Gangnam, Seoul, Shilla Seoul is a top recommendation. Located just a 10-minute walk away, this luxury five-star hotel offers modern rooms with premium amenities and exceptional service. The hotel provides complimentary shuttle buses to major shopping districts and subway stations, ensuring seamless access. Its rooftop garden restaurant delivers stunning views of the Han River, perfect for a refined urban dining experience.
For added convenience, consider Lotte World Hotel, situated next to the Lotte World Mall, ideal for combining tech visits with shopping and entertainment. As for unique experiences, the Samsung Pavilion features immersive exhibits like holographic displays, smart home simulations, and AI-powered city models, offering hands-on interaction with cutting-edge technology. Don’t miss the exclusive gift shop selling limited-edition Samsung merchandise—perfect for tech enthusiasts. After your visit, stroll through nearby Cheongdam-dong’s fashion district to explore Seoul’s latest trends and high-end boutiques.
The most convenient route from central Seoul is taking Line 2 Subway to Sinchon Station, then exiting at Exit 3 and walking about 8 minutes to the Samsung Electronics Experience Pavilion. This route passes key areas like Myeongdong and Dongdaemun, making it ideal for combining shopping and tech visits. Alternatively, a taxi takes around 15–20 minutes depending on traffic, though it’s more expensive. Use a T-Money card for seamless travel across all public transit options.
To avoid crowds, it’s best to visit midweek or after 11 AM. After exploring the pavilion, head straight to nearby Cheongdam-dong’s luxury shopping streets or Gangnam’s designer boutiques for a full-day fusion of innovation and high fashion.
Must-try exhibits include the holographic display hall, where 360-degree projections showcase futuristic smartphones and wearable devices in real-world scenarios. The Smart Home Simulation Room lets visitors control lighting, climate, and entertainment systems via voice or app, experiencing seamless IoT integration. In the VR Experience Zone, advanced headsets and motion sensors deliver immersive gaming and virtual travel adventures.
Don’t miss the Innovation Test Zone, where you can personally test the latest Galaxy phones and tablets with expert guidance. Afterward, visit the exclusive gift shop for limited-edition accessories like custom cases and Bluetooth earbuds—ideal souvenirs for tech enthusiasts.
Yes, several family-friendly attractions are within walking distance. Just a 5-minute walk leads to Gangnam Park, featuring playgrounds, scenic lakeside paths, and picnic areas—perfect for a relaxed outdoor outing. Nearby Sinchon Tree-lined Avenue hosts themed cafés and creative studios like Kids Art Studio, offering hands-on pottery and painting workshops designed for children.
For a full-day adventure, Lotte World is only a 15-minute drive away, with amusement rides, an aquarium, live shows, and animal encounters suitable for all ages. The Samsung Pavilion itself also offers family-guided tours with interactive games and science activities tailored for kids, turning learning into fun while sparking curiosity about technology.
While walk-ins are accepted, it’s highly recommended to book your visit online via the official website or mobile app, especially on weekends or holidays, to avoid long queues. The venue offers self-service kiosks and digital ticketing with support for Korean, English, and Chinese interfaces—easy to use even for international visitors.
Opening hours are daily from 10:00 AM to 7:00 PM, with last entry at 6:00 PM. A visit typically lasts 60–90 minutes, so plan a half-day itinerary. Food and drinks are prohibited inside, but there’s a designated photo zone for memories. Note that schedules may change during special events—always check the official website before visiting.
See what other travelers say about Samsung D'light
The Shilla Seoul is an exceptional choice for a stay in Seoul. While the room size is on the smaller side and the front desk staff seemed a bit reserved upon check-in without offering much guidance, the service truly shines during your stay. For instance, after buying snacks from the convenience store near the entrance around 9:30 PM, the shuttle driver kindly offered to deliver them straight to our room—something we hadn’t known about since it wasn’t mentioned at reception. That small gesture made a big difference. And don’t miss the hotel’s ground-floor bakery—it’s widely regarded as Seoul’s top French pastry shop. The pastries are rich, delicate, and absolutely worth a visit. Despite minor initial impressions, the attention to detail and thoughtful touches throughout the stay make this hotel stand out. Highly recommend for both comfort and convenience.
Staying at the Josun Palace, a Luxury Collection Hotel in Seoul Gangnam was an exceptional experience. The service and amenities were top-notch—everything from the elegant rooms to the attentive staff exceeded expectations. While the location isn’t in the heart of the bustling city center and there aren’t many shops or attractions right outside, that’s actually one of its charms: it offers a peaceful, quiet retreat amidst the urban energy of Seoul. Getting to major sights requires a short ride by taxi or subway, but the hotel’s convenient access to public transport makes it easy. For travelers seeking comfort, privacy, and a refined atmosphere, this is a truly rewarding choice. The value for money is excellent, especially if you're looking for a serene escape without sacrificing luxury.
Staying at Lotte Hotel Seoul Executive Tower was an absolute delight from start to finish. From the moment I arrived, a dedicated staff member greeted me and took my luggage—no stress at all. The check-in lounge on the 15th floor is spacious and elegant, with a beautifully designed counter. A welcome drink would’ve been a nice touch, but even without it, the experience felt luxurious. The front desk staff carried my bags all the way up to my room with a smile—professional, courteous, and attentive. I forgot my charger, and when I mentioned it to the front desk, they delivered a replacement within minutes. That kind of quick, thoughtful service is rare and truly appreciated. The room itself is generously sized, with excellent water pressure and instant hot water—perfect for a relaxing shower. The bathtub even came with bath salts, which made soaking in the evening so enjoyable. Location-wise, it’s unbeatable: right next to the subway station, with airport buses stopping just outside, and a five-minute walk to Myeongdong. At night, the streets are alive with street food stalls and vibrant energy. This hotel offers top-tier comfort and convenience at a great value. I’ll definitely be coming back.
Staying at Lotte Hotel Seoul during the holiday season was absolutely magical—the festive atmosphere was everywhere, from the lobby to the guest floors, creating a warm and joyful vibe. The room itself was immaculate, quiet, and very comfortable, making it perfect for a restful night’s sleep. What truly stood out was how well they honored all my special requests noted in advance—every detail was taken care of with genuine attention. It felt personal, not just a standard service. Plus, being directly connected to the duty-free shop and having so many dining options right downstairs made everything super convenient. Whether you're shopping or just looking for a bite, everything is within reach. The location is excellent for exploring Seoul, and the overall experience was worth every penny. Definitely a top-tier choice for any visit to the city.
Staying at Fraser Place Central Seoul was an absolute delight! The apartment is spacious and well-designed, offering plenty of room for families to relax comfortably. While the pool isn't tailored for young kids, the on-site gym is a real plus—perfect for staying active during our trip. I’d recommend bringing workout shoes and comfortable clothes if you plan to use it. One of the biggest perks? The in-room washing machine. It made managing laundry so much easier, especially with kids—no need to pack extra clothes or worry about dirty laundry piling up. Plus, detergent was provided, which shows great attention to detail. This place truly understands what families need. Highly recommend for travelers looking for comfort, convenience, and a home-like atmosphere in central Seoul.
This brand-new hotel offers a fresh and modern experience with top-notch amenities. Located just a 2-minute walk from the train station, it's incredibly convenient for exploring Seoul. I was impressed by how well-connected the location is—perfect for both business and leisure travelers. The room was spacious, stylish, and spotless, making it feel like a true home away from home. With excellent service and unbeatable accessibility, this is one of the best values in Yongsan. Highly recommend for anyone visiting Seoul.
Staying at Sunbee Hotel Insadong Seoul was an absolute delight. The hotel is immaculately clean, and the room lighting is bright and well thought out—perfect for relaxing or working. I even recorded a short video to capture the vibe, but unfortunately, the platform didn’t allow uploading, which was a bummer. What really stood out was the front desk staff—super friendly, professional, and fluent in English. Communication was seamless throughout my stay. Location-wise, it’s unbeatable: just a short walk from subway stations, making it easy to explore Seoul’s top attractions. There’s also a laundry facility on the ground floor—though I didn’t get a chance to use it due to time constraints, it looked clean and well-maintained. Nearby, you’ll find convenience stores and a supermarket for essentials. And don’t miss the local café with their famous croissants—flaky, buttery, and absolutely delicious. This place truly offers comfort, convenience, and great value. I’d definitely come back.
The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.
Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.
The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.
We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!
My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.
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