Step into the Samsung Electronics Experience Hall and discover tech that feels alive—not just machines, but portals to the future. From smart homes to revolutionary displays, every exhibit pulses with innovation. But the real magic? The immersive experience zone: put on the headset and instantly teleport into a 360° digital world. You’re not just watching— you’re living the future. This isn’t a museum; it’s a playground for tomorrow’s imagination.

Nestled in the heart of Seoul, this hotel offers breathtaking city views, perfect for both business and leisure travelers. Enjoy the executive lounge and rooftop bar, where you can unwind with a drink and stunning skyline vistas. The infinity pool and kids' club cater to families, while state-of-the-art meeting facilities ensure successful corporate events. With thoughtful Chinese-friendly services and airport transfers, your stay will be seamless and memorable.

This 5-star hotel in Gangnam is perfect for both business and leisure travelers! With 332 spacious rooms, including an executive floor and meeting rooms with access to a lounge area, you'll have everything you need for a productive stay. Sleep soundly on luxury beds with cozy duvets and your choice of soft or firm pillows. Dine in style at 4 professional restaurants and 1 bar, including the upscale buffet restaurant - SQUARE. Unwind at the pool, fitness center, or sauna, or let the kids have fun at the children's playground. With family-friendly services and top-notch amenities, your stay here will be unforgettable!

This is a high-end serviced apartment hotel that perfectly blends Korean traditional aesthetics with modern design, featuring exquisite traditional patterns and impeccable service for an exceptionally luxurious experience. The rooms are equipped with kitchen and laundry facilities, ideal for long stays, and offer stunning views of Seoul’s night skyline. The hotel also boasts an executive lounge, indoor golf range, sauna, and fitness center to help you maintain a high-quality lifestyle. With direct access to Yongsan Station, it’s conveniently located for exploring major areas like Yeouido, Itaewon, and Myeongdong, making it perfect for both business and leisure travelers.

Looking for a modern high-end lifestyle experience? This hotel in Seoul's Yongsan district is perfect for you! Featuring 286 spacious suites with elegant and practical designs, even long stays are comfortable. Enjoy the fitness center, pool, and sauna to maintain a healthy routine. The highlight is the exclusive lounge on the 40th floor, offering panoramic views of the Han River—perfect for relaxing with coffee. Plus, professional meeting facilities make it ideal for business travelers. Conveniently connected to Yongsan Station, it’s easy to explore hotspots like Yeouido, Itaewon, and Myeongdong.

This hotel beautifully blends modern design with traditional Korean aesthetics, offering unforgettable stays with its elegant wooden furnishings and cozy interiors. 1955 Groceria buffet serves diverse cuisines, while the executive lounge and bar provide perfect spots to unwind. Whether for business or leisure, the grand ballroom and rooftop spaces cater to all needs, complemented by a pool and sauna for relaxation. With Chinese-friendly services and valet parking, your journey here is bound to be seamless.

Looking for a modern smart hotel in Seoul? This one connects directly to Yongsan Station (ITX/KTX) with easy access to Myeongdong and Itaewon! Enjoy spacious rooms with panoramic views of Han River and Namsan. Stay active at the fitness center, refresh in the pool, or unwind in the sauna. They even offer Chinese-friendly services for seamless communication. Business facilities and leisure amenities make it ideal for all travelers!

This hotel is the perfect choice for both business trips and family vacations! Located in the vibrant Gwangjin-gu area of eastern Seoul, it offers easy access to popular spots like Gangnam and Seongsu. With 150 stylish rooms and suites, a kids' pool and play area, your little ones will have a blast! Adults can unwind at the pool, fitness center, or spa, or savor delicious meals at the on-site restaurants and bars. The versatile event spaces are ideal for meetings or even weddings. Come experience this blend of modern luxury and energy!

This hotel is the perfect choice for your Seoul trip! Located in the heart of Itaewon, just 5 minutes by car to Namdaemun Market and Myeongdong. Enjoy top-notch facilities like indoor/outdoor pools, fitness center, and spa services. Dine at the Mediterranean restaurant or unwind by the poolside bar. Rooms are spacious with 55-inch LED TVs and espresso machines, plus 24-hour room service for ultimate comfort. With Chinese-friendly services, communication is a breeze. Whether for business or leisure, this is your ideal stay!

Dreaming of a royal treatment in Seoul's bustling Gangnam district? This hotel is your perfect choice! Located in the heart of Gangnam, it’s just a short walk to landmarks like the Korean Embroidery Museum and COEX Mall. Blending European luxury with modern tech, each room features a minibar and tea-making facilities. Love fitness? Enjoy the gym, pool, and sauna—or unwind at the bar or karaoke lounge. With 24-hour front desk and luggage storage, plus attentive service, your stay will be nothing short of exceptional!

This hotel is right in the heart of Myeong-Dong, Seoul’s most famous shopping and tourist area—so convenient! You’ll love the brand-new bedding and all-inclusive rates covering free Wi-Fi and breakfast. The rooftop restaurant and bar offer stunning views of N Seoul Tower and the city skyline—perfect for a romantic night out. With amenities like a fitness center, spa massage, and sauna, you can unwind after a day of exploring. Plus, it’s just steps away from Cheonggyecheon Stream and N Seoul Tower, making it ideal for sightseeing and shopping!

This hotel is perfect for those who love fun and relaxation! With 591 themed rooms featuring chess, puzzles, arcade games, and pool, every stay is full of surprises. Enjoy a good night's sleep on the Sweet Bed, and unwind at the fitness center or sauna. The highlight is the Sky Kingdom, a four-floor entertainment space offering dining, leisure, and fun all in one. Plus, its direct connection to Yongsan Station makes it easy to explore Itaewon, Yeouido, and Myeongdong—ideal for both business and leisure travelers!


Everything you need to know about Samsung D'light
Recommended is the Shilla Seoul Hotel in Gangnam, just a 10-minute drive from the hall. It offers premium amenities, modern facilities, and seamless access to the city’s tech hub. The hotel features a smart room experience zone, aligning with Samsung’s innovation theme. Guests can enjoy panoramic views of the Han River from select rooms, making it ideal for tech enthusiasts and urban explorers seeking comfort and connectivity.
Take Seoul Subway Line 2 to 'Sinchon Station' or 'Yonsei University Station', then transfer to bus or taxi. Use a T-Money card for hassle-free transit payments. For faster travel, use ride-hailing apps like Uber or KakaoTaxi, especially during weekends. The hall is near Samsung-dong Station (5-minute walk) and has dedicated parking, perfect for self-drive visitors. Total trip time: about 30 minutes depending on departure point.
The hall offers immersive exhibits including VR experience zones where visitors can test the latest Galaxy devices and wearables. There’s also a smart home simulation lab showcasing future living scenarios with voice assistants, automated lighting, and environmental controls. Daily exclusive product launch tours allow hands-on trials of unreleased models. All experiences are available in multiple languages (Chinese, English, Japanese), ensuring international travelers fully engage with Samsung’s technological vision.
The hall’s exterior design blends modern architecture with dynamic light art, creating striking visuals day and night—perfect for photography. Nearby Cheonggyecheon Stream Path offers lush greenery and urban contrast shots. The Gangnam Square Plaza frequently hosts digital art installations and giant interactive screens aligned with Samsung themes. Visit in the evening to capture dreamy scenes using smartphone night mode, combining natural and artificial lighting for stunning results.
Yes, the Samsung Electronics Experience Hall is free to enter daily from 10 AM to 8 PM (closed Mondays). Multilingual guided tour devices (including Chinese, English, Japanese) are available for rent via QR code. Hourly professional-led group tours highlight product evolution, semiconductor breakthroughs, and sustainable design principles. Reserve slots in advance via the official website to avoid peak crowds and ensure a smooth, informative visit.
Nearby is the Samsung Kids Tech Discovery Zone, designed for children aged 6–12 with interactive robot assembly workshops and coding games. The adjacent Gangnam Mall houses child-friendly stores and restaurants, including Shilla Kids Park and themed dining areas resembling Disney concepts. Outdoor events like family creativity fairs and tech-art lectures are regularly held at the plaza. The area features stroller access, restrooms, and accessibility features, making it an excellent destination for family trips.
Near the Samsung Electronics Experience Pavilion in Gangnam, Seoul, Shilla Seoul is a top recommendation. Located just a 10-minute walk away, this luxury five-star hotel offers modern rooms with premium amenities and exceptional service. The hotel provides complimentary shuttle buses to major shopping districts and subway stations, ensuring seamless access. Its rooftop garden restaurant delivers stunning views of the Han River, perfect for a refined urban dining experience.
For added convenience, consider Lotte World Hotel, situated next to the Lotte World Mall, ideal for combining tech visits with shopping and entertainment. As for unique experiences, the Samsung Pavilion features immersive exhibits like holographic displays, smart home simulations, and AI-powered city models, offering hands-on interaction with cutting-edge technology. Don’t miss the exclusive gift shop selling limited-edition Samsung merchandise—perfect for tech enthusiasts. After your visit, stroll through nearby Cheongdam-dong’s fashion district to explore Seoul’s latest trends and high-end boutiques.
The most convenient route from central Seoul is taking Line 2 Subway to Sinchon Station, then exiting at Exit 3 and walking about 8 minutes to the Samsung Electronics Experience Pavilion. This route passes key areas like Myeongdong and Dongdaemun, making it ideal for combining shopping and tech visits. Alternatively, a taxi takes around 15–20 minutes depending on traffic, though it’s more expensive. Use a T-Money card for seamless travel across all public transit options.
To avoid crowds, it’s best to visit midweek or after 11 AM. After exploring the pavilion, head straight to nearby Cheongdam-dong’s luxury shopping streets or Gangnam’s designer boutiques for a full-day fusion of innovation and high fashion.
Must-try exhibits include the holographic display hall, where 360-degree projections showcase futuristic smartphones and wearable devices in real-world scenarios. The Smart Home Simulation Room lets visitors control lighting, climate, and entertainment systems via voice or app, experiencing seamless IoT integration. In the VR Experience Zone, advanced headsets and motion sensors deliver immersive gaming and virtual travel adventures.
Don’t miss the Innovation Test Zone, where you can personally test the latest Galaxy phones and tablets with expert guidance. Afterward, visit the exclusive gift shop for limited-edition accessories like custom cases and Bluetooth earbuds—ideal souvenirs for tech enthusiasts.
Yes, several family-friendly attractions are within walking distance. Just a 5-minute walk leads to Gangnam Park, featuring playgrounds, scenic lakeside paths, and picnic areas—perfect for a relaxed outdoor outing. Nearby Sinchon Tree-lined Avenue hosts themed cafés and creative studios like Kids Art Studio, offering hands-on pottery and painting workshops designed for children.
For a full-day adventure, Lotte World is only a 15-minute drive away, with amusement rides, an aquarium, live shows, and animal encounters suitable for all ages. The Samsung Pavilion itself also offers family-guided tours with interactive games and science activities tailored for kids, turning learning into fun while sparking curiosity about technology.
While walk-ins are accepted, it’s highly recommended to book your visit online via the official website or mobile app, especially on weekends or holidays, to avoid long queues. The venue offers self-service kiosks and digital ticketing with support for Korean, English, and Chinese interfaces—easy to use even for international visitors.
Opening hours are daily from 10:00 AM to 7:00 PM, with last entry at 6:00 PM. A visit typically lasts 60–90 minutes, so plan a half-day itinerary. Food and drinks are prohibited inside, but there’s a designated photo zone for memories. Note that schedules may change during special events—always check the official website before visiting.
See what other travelers say about Samsung D'light

While the hotel is a bit outside the city center, it offers significantly better value compared to other options in downtown Seoul. The nearby subway station makes getting around easy—just hop on the train to explore major attractions. Alternatively, using a local ride-hailing app (available for download) lets you book a car in advance or request one instantly, which was especially helpful for our family of six. There are plenty of restaurants within walking distance offering all kinds of authentic Korean food—just take a stroll and you’ll find something delicious. The front desk staff speak English and are genuinely warm and attentive. We booked two rooms: one king bedroom and one twin room with a queen-sized bed and a single bed, perfect for three people. The room had a lovely balcony, ample space, clean interiors, and water temperature that was just right. I particularly loved the shampoo and conditioner—they left my hair incredibly soft and smooth. I’d love to know the brand! Breakfast was modest in variety but tasty overall. All in all, this stay was highly satisfying, and I’d definitely return.

Staying at Novotel Ambassador Seoul Gangnam was a fantastic experience from start to finish. The location is unbeatable—just a short walk to Gangnam Street, making it super convenient for shopping, dining, and exploring the area. The room was clean, well-maintained, and surprisingly spacious for Seoul, where space is usually tight. I was especially impressed by the soundproofing; I slept peacefully throughout the night without any noise disturbance from neighboring rooms or the hallway. The front desk staff were professional, friendly, and communicated clearly in English, making check-in and check-out quick and hassle-free. Overall, this hotel offers excellent value for money and a comfortable stay in one of Seoul’s most vibrant neighborhoods. Highly recommended for travelers who want convenience, comfort, and quality service.

Staying at Novotel Suites Ambassador Seoul Yongsan was an absolutely delightful experience. The hotel's location is perfect—just a short walk from the subway station, making it super convenient to explore all of Seoul. The staff were incredibly friendly and professional, and communicating in English was seamless throughout our stay. We booked the Minnie Mouse-themed suite, which was adorable, clean, and thoughtfully decorated—so much charm! The room was spacious, comfortable, and had a cozy, welcoming atmosphere that made us feel right at home. The breakfast spread was impressive—fresh, varied, and delicious, with both Western and Korean options. From check-in to checkout, everything felt smooth and well-organized. This hotel truly delivers on comfort, service, and value. I’d definitely recommend it to anyone visiting Seoul, whether traveling solo, as a couple, or with family.

The Ambassador Seoul - A Pullman Hotel is an absolute gem with a fantastic value for money. The room was spacious and impeccably clean, offering all the essentials including wireless charging and complimentary slippers—small touches that make a big difference. I did notice that toothbrushes require a small donation at the front desk, which is a bit unusual but still reasonable as part of their eco-friendly initiative. Staff were incredibly friendly and attentive throughout our stay—always smiling, helpful, and professional. Location-wise, it’s perfect: just a 5-7 minute walk to the subway station, and walking out from exit 1 or 2 means you’re immediately in front of a convenience store—great for snacks or last-minute needs. Whether you're heading to Myeongdong, Gangnam, or Hanam-dong, everything is within easy reach. This hotel offers comfort, convenience, and excellent service—all in one. I’d definitely recommend it and will be returning.

This hotel is my top choice every time I visit Seoul! The location is unbeatable—just a short walk from Yongsan Station, making travel incredibly convenient. Right outside the door, you’ll find an amazing variety of restaurants and local eateries, all within walking distance. Inside, the hotel is spotless, well-maintained, and offers a comfortable, relaxing atmosphere. The room was clean, spacious, and very quiet, with a cozy bed that made for a great night’s sleep. The staff were friendly and efficient throughout our stay. Whether you're here for business or leisure, this place delivers excellent value and comfort. It’s definitely a go-to recommendation for anyone visiting Seoul—I’ll be back!

Staying at Mondrian Seoul Itaewon was an absolute delight. The hotel is incredibly close to Itaewon, making it super convenient whether you're walking or taking public transit. The property itself feels brand new—modern, clean, and thoughtfully designed. I especially loved the spacious lobby area; it’s a perfect spot to unwind with a drink or just relax before heading out. The staff were friendly, attentive, and always willing to help. Whether you’re exploring Itaewon’s trendy shops or heading over to Hannam-dong for a quiet coffee, everything is within easy reach. This place truly delivers on comfort, location, and service—definitely one of the best stays in Seoul.

Staying at Grand Mercure Imperial Palace Seoul Gangnam was a fantastic experience. The location is unbeatable—just a short walk from Gangnam’s main shopping and dining areas, making it super convenient for exploring the city. The room was immaculate, with a comfortable bed and modern amenities. Breakfast was delicious and varied, though a bit on the pricey side—still worth it for the quality. Staff were friendly and attentive throughout our stay, and having security personnel at the entrance added an extra sense of safety. Overall, this hotel delivers excellent value for money, especially given its prime location and top-notch service. I’d definitely recommend it to anyone visiting Seoul.

I booked this hotel through a platform and had a fantastic experience from start to finish. The online booking was quick and easy, and I even scored a nice discount—definitely worth it. The location is unbeatable: just a 6-minute walk to the subway station, making it super convenient for getting around Seoul. Right outside the hotel, there’s a convenience store and a cozy Korean barbecue spot—perfect for late-night snacks or early-morning coffee. In about 10 minutes, you’re in the heart of Myeongdong shopping district, ideal if you love browsing boutiques and street stalls. I also tried the paid sauna option—it was a great way to unwind after a long day. Breakfast was a buffet with a wide variety of options, fresh and well-prepared. I loved starting my morning at a window seat, sipping coffee while watching the sunrise—peaceful and refreshing. The room was clean, spacious, and comfortable, with a bed and pillows that were just right—not too soft, not too firm. While they don’t provide toothbrushes or toothpaste (eco-friendly policy), they do offer slippers and two bottles of bottled water daily. Staff were friendly and helpful throughout. The only downside? It’s slightly on the pricier side—but honestly, the quality, comfort, and location make it totally justified. I’d definitely book here again without hesitation.

We stayed here for a business visit with a Japanese inspection team, and the experience was excellent across the board. The hotel offers outstanding value for money, with a prime location just steps away from Yongsan Station—making subway access to all major areas of Seoul incredibly convenient. Staff were attentive, professional, and always ready to help. Being connected directly to Novotel and Mercure buildings is a huge plus—no need to worry about weather when moving between spaces. Plenty of parking available, which is rare in central Seoul. The elevator link to Yongsan Station is a game-changer: even without a car, guests can move around easily and comfortably. Perfect for business travelers or families who want hassle-free convenience and smart connectivity.

I always stay near Myeongdong when I visit Seoul for hair appointments, and this ibis Ambassador Seoul Myeongdong is my go-to choice. The location is excellent—right next to the night food street, just a short walk from subway stations and surrounded by trendy beauty shops. While the price feels a bit on the higher side, it's worth noting that with a small upgrade, you could easily get a higher-starred hotel. That said, the room comes with all the essentials—clean, comfortable bed, good shower, and functional amenities. What really stands out is the flexibility: you can pay to check in early (as early as 10 a.m.) or extend your checkout time, with an hourly fee of just 11,000 KRW—perfect for travelers with tight schedules. It’s not luxury, but it delivers solid value and convenience. I’d definitely come back here on my next trip to Seoul.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.
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