Step into the Samsung Electronics Experience Hall and discover tech that feels alive—not just machines, but portals to the future. From smart homes to revolutionary displays, every exhibit pulses with innovation. But the real magic? The immersive experience zone: put on the headset and instantly teleport into a 360° digital world. You’re not just watching— you’re living the future. This isn’t a museum; it’s a playground for tomorrow’s imagination.







Everything you need to know about Samsung D'light
Recommended is the Shilla Seoul Hotel in Gangnam, just a 10-minute drive from the hall. It offers premium amenities, modern facilities, and seamless access to the city’s tech hub. The hotel features a smart room experience zone, aligning with Samsung’s innovation theme. Guests can enjoy panoramic views of the Han River from select rooms, making it ideal for tech enthusiasts and urban explorers seeking comfort and connectivity.
Take Seoul Subway Line 2 to 'Sinchon Station' or 'Yonsei University Station', then transfer to bus or taxi. Use a T-Money card for hassle-free transit payments. For faster travel, use ride-hailing apps like Uber or KakaoTaxi, especially during weekends. The hall is near Samsung-dong Station (5-minute walk) and has dedicated parking, perfect for self-drive visitors. Total trip time: about 30 minutes depending on departure point.
The hall offers immersive exhibits including VR experience zones where visitors can test the latest Galaxy devices and wearables. There’s also a smart home simulation lab showcasing future living scenarios with voice assistants, automated lighting, and environmental controls. Daily exclusive product launch tours allow hands-on trials of unreleased models. All experiences are available in multiple languages (Chinese, English, Japanese), ensuring international travelers fully engage with Samsung’s technological vision.
The hall’s exterior design blends modern architecture with dynamic light art, creating striking visuals day and night—perfect for photography. Nearby Cheonggyecheon Stream Path offers lush greenery and urban contrast shots. The Gangnam Square Plaza frequently hosts digital art installations and giant interactive screens aligned with Samsung themes. Visit in the evening to capture dreamy scenes using smartphone night mode, combining natural and artificial lighting for stunning results.
Yes, the Samsung Electronics Experience Hall is free to enter daily from 10 AM to 8 PM (closed Mondays). Multilingual guided tour devices (including Chinese, English, Japanese) are available for rent via QR code. Hourly professional-led group tours highlight product evolution, semiconductor breakthroughs, and sustainable design principles. Reserve slots in advance via the official website to avoid peak crowds and ensure a smooth, informative visit.
Nearby is the Samsung Kids Tech Discovery Zone, designed for children aged 6–12 with interactive robot assembly workshops and coding games. The adjacent Gangnam Mall houses child-friendly stores and restaurants, including Shilla Kids Park and themed dining areas resembling Disney concepts. Outdoor events like family creativity fairs and tech-art lectures are regularly held at the plaza. The area features stroller access, restrooms, and accessibility features, making it an excellent destination for family trips.
Near the Samsung Electronics Experience Pavilion in Gangnam, Seoul, Shilla Seoul is a top recommendation. Located just a 10-minute walk away, this luxury five-star hotel offers modern rooms with premium amenities and exceptional service. The hotel provides complimentary shuttle buses to major shopping districts and subway stations, ensuring seamless access. Its rooftop garden restaurant delivers stunning views of the Han River, perfect for a refined urban dining experience.
For added convenience, consider Lotte World Hotel, situated next to the Lotte World Mall, ideal for combining tech visits with shopping and entertainment. As for unique experiences, the Samsung Pavilion features immersive exhibits like holographic displays, smart home simulations, and AI-powered city models, offering hands-on interaction with cutting-edge technology. Don’t miss the exclusive gift shop selling limited-edition Samsung merchandise—perfect for tech enthusiasts. After your visit, stroll through nearby Cheongdam-dong’s fashion district to explore Seoul’s latest trends and high-end boutiques.
The most convenient route from central Seoul is taking Line 2 Subway to Sinchon Station, then exiting at Exit 3 and walking about 8 minutes to the Samsung Electronics Experience Pavilion. This route passes key areas like Myeongdong and Dongdaemun, making it ideal for combining shopping and tech visits. Alternatively, a taxi takes around 15–20 minutes depending on traffic, though it’s more expensive. Use a T-Money card for seamless travel across all public transit options.
To avoid crowds, it’s best to visit midweek or after 11 AM. After exploring the pavilion, head straight to nearby Cheongdam-dong’s luxury shopping streets or Gangnam’s designer boutiques for a full-day fusion of innovation and high fashion.
Must-try exhibits include the holographic display hall, where 360-degree projections showcase futuristic smartphones and wearable devices in real-world scenarios. The Smart Home Simulation Room lets visitors control lighting, climate, and entertainment systems via voice or app, experiencing seamless IoT integration. In the VR Experience Zone, advanced headsets and motion sensors deliver immersive gaming and virtual travel adventures.
Don’t miss the Innovation Test Zone, where you can personally test the latest Galaxy phones and tablets with expert guidance. Afterward, visit the exclusive gift shop for limited-edition accessories like custom cases and Bluetooth earbuds—ideal souvenirs for tech enthusiasts.
Yes, several family-friendly attractions are within walking distance. Just a 5-minute walk leads to Gangnam Park, featuring playgrounds, scenic lakeside paths, and picnic areas—perfect for a relaxed outdoor outing. Nearby Sinchon Tree-lined Avenue hosts themed cafés and creative studios like Kids Art Studio, offering hands-on pottery and painting workshops designed for children.
For a full-day adventure, Lotte World is only a 15-minute drive away, with amusement rides, an aquarium, live shows, and animal encounters suitable for all ages. The Samsung Pavilion itself also offers family-guided tours with interactive games and science activities tailored for kids, turning learning into fun while sparking curiosity about technology.
While walk-ins are accepted, it’s highly recommended to book your visit online via the official website or mobile app, especially on weekends or holidays, to avoid long queues. The venue offers self-service kiosks and digital ticketing with support for Korean, English, and Chinese interfaces—easy to use even for international visitors.
Opening hours are daily from 10:00 AM to 7:00 PM, with last entry at 6:00 PM. A visit typically lasts 60–90 minutes, so plan a half-day itinerary. Food and drinks are prohibited inside, but there’s a designated photo zone for memories. Note that schedules may change during special events—always check the official website before visiting.
See what other travelers say about Samsung D'light

The location is incredibly convenient—take the airport bus 6015 and get off at Euljiro 2-ga, then just turn left and you’ll spot the hotel right away. The front desk staff were very friendly and communicative during check-in, and housekeeping comes every two days while bed linens are changed every three days—really good attention to cleanliness. There’s some construction noise from nearby work sites during the day, but since we stayed out late exploring, it didn’t bother me at all. The area is packed with convenience stores, and there’s a little shop right downstairs that I ended up visiting almost daily—it’s amazing, with delicious food and a kind staff member who speaks Chinese and gives great recommendations. They also pointed us toward a fantastic grill restaurant across the street, which turned out to be one of the best meals of our trip. Overall, this place offers excellent value, comfort, and a great neighborhood vibe. I’d definitely stay here again when I return to Seoul.

Staying at the Days Hotel by Wyndham Seoul Myeongdong was an absolute highlight of my trip to Seoul. The location is unbeatable—right behind Myeongdong Street, which comes alive at night with vibrant street food and bustling energy. Across the road is Namsan Park, and the iconic Seoul Tower is just a 10-minute walk away—perfect for sunset views. Plus, there’s a bus stop and subway station literally just a few meters from the hotel entrance, making travel around the city incredibly convenient. The breakfast area is clean and welcoming, with a good variety of options that catered well to my tastes. While the room isn’t large, it’s smartly laid out—two 26-inch suitcases can be opened side by side without any hassle. Staff were friendly and helpful despite minor language barriers during check-in. Overall, this hotel delivers excellent value, comfort, and prime positioning—highly recommend for travelers who want to be right in the heart of the action.

We had a bit of a nightmare with our original booking—self-check-in didn’t work out, and we were scrambling around midnight. Thankfully, we found this hotel nearby, and to our relief, the front desk was still open past 1 AM. The staff couldn’t have been more helpful or welcoming. The room was small but perfectly functional—everything you’d need: comfy bed, reliable Wi-Fi, mini-fridge, and good AC. It’s super well-located near Dongdaemun, just a short walk to subway stations and shopping areas. We were impressed by how clean and well-maintained it felt for the price. If you’re in Seoul and need a last-minute spot with great service and convenience, this is definitely worth considering. Highly recommend!

Staying at Ramada by Wyndham Seoul Dongdaemun was a fantastic experience, especially given how central the location is. Just a 10-minute walk to the subway station makes getting around Seoul super easy. The neighborhood comes alive at night with tons of dining options nearby—great for food lovers like me. The front desk staff were incredibly helpful and friendly, speaking excellent English. When I arrived from Europe without a power adapter, they immediately provided one and even printed out a local map to guide me toward the best areas for restaurants. Plus, the hotel lobby has a Wow Pass machine where you can deposit money or withdraw cash anytime—super convenient. Everything about this stay felt thoughtful and well-organized. Highly recommend for travelers looking for comfort, convenience, and great service.

Staying at Ramada Hotel & Suites by Wyndham Seoul Namdaemun was an absolute delight! I booked a triple room, and the space blew me away—there was plenty of room to lay out three suitcases easily. The mini-kitchen and in-room washer were a big plus, though dishes, cookware, and cleaning supplies weren’t provided (but that’s expected). The sofa was spacious and super comfortable, and the bed was large and incredibly cozy—perfect for a good night’s sleep. The fridge had separate freezer and refrigeration zones, which made it easy to organize food. Daily bottled water was provided per guest—simple but thoughtful. Breakfast buffet was fantastic, hands down one of the best parts of the trip; my kids especially loved the yogurt. The ground floor has convenience stores and Subway, so everything you need is just steps away. And the highlight? The Incheon Airport limousine bus stops right outside the hotel—no transfers, no stress. Just pure convenience. My only minor complaints: no mirror in the shower and not enough power outlets, but honestly, these are tiny trade-offs given how great everything else was. Overall, this place offers excellent value, comfort, and location. I’d definitely come back.

Staying at this hotel in Myeongdong was such a great experience! The location is unbeatable—just a short walk from City Hall Station, and within easy reach of Myeongdong shopping streets. You can also stroll over to Seoul Plaza, Deoksu Palace, and even make it to Gyeongbokgung and Gwanghwamun with just a little more walking. There are tons of local eateries around—locals love coming here, so you know it’s authentic and vibrant. The front desk staff were super professional and spoke excellent English—check-in and check-out went smoothly without any hiccups. I loved that the lobby has a luggage scale; it’s so convenient for checking your bag weight before heading out, especially when you’re shopping. The room had decent soundproofing—some noise from the neighboring room (like TV sounds) came through, but nothing too disruptive. I brought earplugs just in case, and they worked perfectly. One small note: the slippers were made of leather, likely for eco-friendly reasons. If you’re sensitive to materials or prefer your own, it might be worth bringing your own. Also, there’s no free bottled water, but there’s a water dispenser in the lobby where you can refill your bottle. Overall, the value for money is excellent, the atmosphere is lively and central, and the service is top-notch. Highly recommend for anyone visiting Seoul!

This stay completely exceeded my expectations! The hotel feels brand new and the overall atmosphere is calm and comfortable. From the moment I walked in, the lobby's stylish design instantly put me at ease. The staff were professional, friendly, and went out of their way to answer my questions—plus they gave great local tips on nearby restaurants and attractions. The room was spacious with smart layout; the bed was incredibly comfortable, and the pillows had just the right firmness. The bathroom had strong water pressure and hot water came on instantly—perfect for a relaxing shower. Housekeeping was thorough every day, paying attention to even the smallest details. Everything was spotless and well-maintained. Located just minutes from Myeongdong and Namsan Tower, it’s super convenient for exploring Seoul. With excellent value, top-notch service, and a peaceful vibe, I’ll definitely be coming back here next time I visit the city.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.

The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.

We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!

My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.
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