Step into the Samsung Electronics Experience Hall and discover tech that feels alive—not just machines, but portals to the future. From smart homes to revolutionary displays, every exhibit pulses with innovation. But the real magic? The immersive experience zone: put on the headset and instantly teleport into a 360° digital world. You’re not just watching— you’re living the future. This isn’t a museum; it’s a playground for tomorrow’s imagination.




















Everything you need to know about Samsung D'light
Recommended is the Shilla Seoul Hotel in Gangnam, just a 10-minute drive from the hall. It offers premium amenities, modern facilities, and seamless access to the city’s tech hub. The hotel features a smart room experience zone, aligning with Samsung’s innovation theme. Guests can enjoy panoramic views of the Han River from select rooms, making it ideal for tech enthusiasts and urban explorers seeking comfort and connectivity.
Take Seoul Subway Line 2 to 'Sinchon Station' or 'Yonsei University Station', then transfer to bus or taxi. Use a T-Money card for hassle-free transit payments. For faster travel, use ride-hailing apps like Uber or KakaoTaxi, especially during weekends. The hall is near Samsung-dong Station (5-minute walk) and has dedicated parking, perfect for self-drive visitors. Total trip time: about 30 minutes depending on departure point.
The hall offers immersive exhibits including VR experience zones where visitors can test the latest Galaxy devices and wearables. There’s also a smart home simulation lab showcasing future living scenarios with voice assistants, automated lighting, and environmental controls. Daily exclusive product launch tours allow hands-on trials of unreleased models. All experiences are available in multiple languages (Chinese, English, Japanese), ensuring international travelers fully engage with Samsung’s technological vision.
The hall’s exterior design blends modern architecture with dynamic light art, creating striking visuals day and night—perfect for photography. Nearby Cheonggyecheon Stream Path offers lush greenery and urban contrast shots. The Gangnam Square Plaza frequently hosts digital art installations and giant interactive screens aligned with Samsung themes. Visit in the evening to capture dreamy scenes using smartphone night mode, combining natural and artificial lighting for stunning results.
Yes, the Samsung Electronics Experience Hall is free to enter daily from 10 AM to 8 PM (closed Mondays). Multilingual guided tour devices (including Chinese, English, Japanese) are available for rent via QR code. Hourly professional-led group tours highlight product evolution, semiconductor breakthroughs, and sustainable design principles. Reserve slots in advance via the official website to avoid peak crowds and ensure a smooth, informative visit.
Nearby is the Samsung Kids Tech Discovery Zone, designed for children aged 6–12 with interactive robot assembly workshops and coding games. The adjacent Gangnam Mall houses child-friendly stores and restaurants, including Shilla Kids Park and themed dining areas resembling Disney concepts. Outdoor events like family creativity fairs and tech-art lectures are regularly held at the plaza. The area features stroller access, restrooms, and accessibility features, making it an excellent destination for family trips.
Near the Samsung Electronics Experience Pavilion in Gangnam, Seoul, Shilla Seoul is a top recommendation. Located just a 10-minute walk away, this luxury five-star hotel offers modern rooms with premium amenities and exceptional service. The hotel provides complimentary shuttle buses to major shopping districts and subway stations, ensuring seamless access. Its rooftop garden restaurant delivers stunning views of the Han River, perfect for a refined urban dining experience.
For added convenience, consider Lotte World Hotel, situated next to the Lotte World Mall, ideal for combining tech visits with shopping and entertainment. As for unique experiences, the Samsung Pavilion features immersive exhibits like holographic displays, smart home simulations, and AI-powered city models, offering hands-on interaction with cutting-edge technology. Don’t miss the exclusive gift shop selling limited-edition Samsung merchandise—perfect for tech enthusiasts. After your visit, stroll through nearby Cheongdam-dong’s fashion district to explore Seoul’s latest trends and high-end boutiques.
The most convenient route from central Seoul is taking Line 2 Subway to Sinchon Station, then exiting at Exit 3 and walking about 8 minutes to the Samsung Electronics Experience Pavilion. This route passes key areas like Myeongdong and Dongdaemun, making it ideal for combining shopping and tech visits. Alternatively, a taxi takes around 15–20 minutes depending on traffic, though it’s more expensive. Use a T-Money card for seamless travel across all public transit options.
To avoid crowds, it’s best to visit midweek or after 11 AM. After exploring the pavilion, head straight to nearby Cheongdam-dong’s luxury shopping streets or Gangnam’s designer boutiques for a full-day fusion of innovation and high fashion.
Must-try exhibits include the holographic display hall, where 360-degree projections showcase futuristic smartphones and wearable devices in real-world scenarios. The Smart Home Simulation Room lets visitors control lighting, climate, and entertainment systems via voice or app, experiencing seamless IoT integration. In the VR Experience Zone, advanced headsets and motion sensors deliver immersive gaming and virtual travel adventures.
Don’t miss the Innovation Test Zone, where you can personally test the latest Galaxy phones and tablets with expert guidance. Afterward, visit the exclusive gift shop for limited-edition accessories like custom cases and Bluetooth earbuds—ideal souvenirs for tech enthusiasts.
Yes, several family-friendly attractions are within walking distance. Just a 5-minute walk leads to Gangnam Park, featuring playgrounds, scenic lakeside paths, and picnic areas—perfect for a relaxed outdoor outing. Nearby Sinchon Tree-lined Avenue hosts themed cafés and creative studios like Kids Art Studio, offering hands-on pottery and painting workshops designed for children.
For a full-day adventure, Lotte World is only a 15-minute drive away, with amusement rides, an aquarium, live shows, and animal encounters suitable for all ages. The Samsung Pavilion itself also offers family-guided tours with interactive games and science activities tailored for kids, turning learning into fun while sparking curiosity about technology.
While walk-ins are accepted, it’s highly recommended to book your visit online via the official website or mobile app, especially on weekends or holidays, to avoid long queues. The venue offers self-service kiosks and digital ticketing with support for Korean, English, and Chinese interfaces—easy to use even for international visitors.
Opening hours are daily from 10:00 AM to 7:00 PM, with last entry at 6:00 PM. A visit typically lasts 60–90 minutes, so plan a half-day itinerary. Food and drinks are prohibited inside, but there’s a designated photo zone for memories. Note that schedules may change during special events—always check the official website before visiting.
See what other travelers say about Samsung D'light

Staying at Moxy Seoul Myeongdong was an absolute highlight of my trip! The location is unbeatable—right next to the bustling Myeongdong shopping street and just steps away from currency exchange booths. By 4 PM, the night market comes alive with food stalls and lively energy, making it perfect for evening exploration. Getting here from the airport was super easy—whether taking the airport bus, hailing a taxi, or using the subway, everything was convenient and well-connected. The room itself was spacious and thoughtfully designed; I never felt cramped even when unpacking. The 4th-floor lobby has a modern, stylish vibe that feels fresh and Instagram-worthy, plus free coffee throughout the day is a nice touch. Moxy is always my go-to brand for travel stays, and this property lives up to its reputation—great value, excellent location, and a fun, energetic atmosphere. Definitely coming back!

Staying at this hotel was an absolute delight from start to finish. The location is unbeatable—right in the heart of Seoul with seamless access to public transit, making it super easy to explore the city without hassle. I was on the 12th floor, and the view was stunning—especially during sunset when the skyline lit up beautifully. The bathroom was spacious and well-designed, with a generous shower area that made for a relaxing experience. The hot and cold water dispenser worked perfectly, delivering consistent temperature control—no sudden surprises! Everything felt thoughtfully curated, from the clean, modern design to the attentive service. It’s rare to find such a high-quality stay at this price point. I’d definitely book again and recommend it to anyone visiting Seoul.

The Hamilton Hotel is incredibly convenient—just a 1-minute walk from Itaewon Station, making access super easy. The front desk staff even helped me book a taxi, which was a nice touch. While the area can get a bit noisy at night due to the nearby nightlife scene, it’s totally manageable. Overall, the location, service, and value for money make this a standout choice. I’d definitely stay here again when visiting Seoul.

Staying at Hotel Cappuccino in Seoul was an absolute delight from start to finish. The location is unbeatable—just a 2-minute walk from the subway station, making it super easy to explore the city without hassle. Everywhere you turn, there are convenience stores and cozy cafes, so grabbing a snack or coffee on the go is never an issue. The hotel itself feels fresh and stylish, with a modern, trendy design that stands out. The staff were incredibly welcoming and helpful throughout our stay—always smiling, always ready to assist. It’s clear they care about guest experience. For such a central spot with top-tier comfort and charm, this place offers incredible value. I’d highly recommend it to anyone visiting Seoul!

Staying at Hotel Thomas Myeongdong was an absolute delight, especially for the location. Right in the heart of Myeongdong, it’s just a short walk to the Shinsegae Duty-Free Shop and the famous street food alley—perfect for late-night snacks or last-minute shopping. The room was spotless, cozy, and very well-maintained, making it feel like a true home away from home. I only had about four hours of sleep since I had to check out early for my airport transfer at 5:30 AM, but honestly? It was worth every minute. With such great value for the price, this hotel is definitely a top pick if you're visiting Seoul. Would stay here again in a heartbeat.

I booked a concert in Seoul and arranged for my luggage to be delivered directly from Incheon Airport—just carried my essentials with me, which made the check-in process super convenient. Even though I arrived around 11 PM, the staff were prompt and efficient, and despite not speaking Korean, they quickly used their smartphone to translate, making the entire check-in smooth and stress-free. The room was clean, spacious, and well-maintained—exactly what you'd expect from a quality stay. The bathroom had only a shower, but there was no water leakage at all, so it functioned perfectly. Check-out is at noon, but since I had an early departure, my actual stay was only about 9 hours, which felt a bit short. I would’ve loved to linger longer—the hotel was that comfortable! Yes, the price isn’t budget-friendly, but honestly, it’s worth every penny. The service, cleanliness, and thoughtful touches made this far more than just a place to sleep. If I return to Seoul, I’d definitely book here again. Plus, the location is quieter than typical Gangnam Station areas, yet still just one stop away—easy to walk to if you're not in a rush. Perfect balance between convenience and peace.

I always stay near Myeongdong when I visit Seoul for hair appointments, and this ibis Ambassador Seoul Myeongdong is my go-to choice. The location is excellent—right next to the night food street, just a short walk from subway stations and surrounded by trendy beauty shops. While the price feels a bit on the higher side, it's worth noting that with a small upgrade, you could easily get a higher-starred hotel. That said, the room comes with all the essentials—clean, comfortable bed, good shower, and functional amenities. What really stands out is the flexibility: you can pay to check in early (as early as 10 a.m.) or extend your checkout time, with an hourly fee of just 11,000 KRW—perfect for travelers with tight schedules. It’s not luxury, but it delivers solid value and convenience. I’d definitely come back here on my next trip to Seoul.

The location is absolutely perfect—walking distance to all major attractions, making it ideal for early morning activities. The front desk staff were incredibly friendly and helpful; they even checked me in ahead of schedule, which was a huge relief. Clean, well-maintained rooms with a welcoming atmosphere. Everything about this stay exceeded expectations. I’d definitely choose this hotel again on my next trip to Seoul.

This was my first trip to South Korea, and Metro Hotel made the experience truly unforgettable! The room was clean, comfortable, and well-equipped with everything I needed. The front desk staff were incredibly helpful and friendly—always ready to answer questions or offer local tips. Even the housekeeping team, whom I passed in the hallway, greeted me with warm smiles and polite manners. After a long day of exploring Seoul, coming back to a quiet, cozy room was the perfect way to unwind. Plus, the hotel’s proximity to Euljiro1-ga Station (Green Line) made commuting super easy—I could reach major attractions like Myeongdong and Dongdaemun in minutes. I’ll definitely be booking here again on my next visit. A top-tier stay for both comfort and convenience!

The location is incredibly convenient—take the airport bus 6015 and get off at Euljiro 2-ga, then just turn left and you’ll spot the hotel right away. The front desk staff were very friendly and communicative during check-in, and housekeeping comes every two days while bed linens are changed every three days—really good attention to cleanliness. There’s some construction noise from nearby work sites during the day, but since we stayed out late exploring, it didn’t bother me at all. The area is packed with convenience stores, and there’s a little shop right downstairs that I ended up visiting almost daily—it’s amazing, with delicious food and a kind staff member who speaks Chinese and gives great recommendations. They also pointed us toward a fantastic grill restaurant across the street, which turned out to be one of the best meals of our trip. Overall, this place offers excellent value, comfort, and a great neighborhood vibe. I’d definitely stay here again when I return to Seoul.

Staying at Dormy Inn SEOUL Gangnam was a fantastic experience from start to finish. The room was clean, comfortable, and well-maintained—exactly what you’d want after a long day exploring Seoul. The staff at the front desk were incredibly friendly and helpful, making check-in and any requests feel effortless. My favorite part? The spacious bathhouse on the basement level. After a busy day of sightseeing, soaking in the hot tub was pure relaxation—perfect for easing tired muscles. I wish I had time to try their breakfast buffet, but I’ll definitely come back just for that next time. Highly recommend this hotel if you're looking for comfort, cleanliness, and great value in the heart of Gangnam.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.
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