Step into the Samsung Electronics Experience Hall and discover tech that feels alive—not just machines, but portals to the future. From smart homes to revolutionary displays, every exhibit pulses with innovation. But the real magic? The immersive experience zone: put on the headset and instantly teleport into a 360° digital world. You’re not just watching— you’re living the future. This isn’t a museum; it’s a playground for tomorrow’s imagination.

This hotel is the perfect choice for your Seoul adventure! Located in the heart of the city, it's just steps away from Shinsegae Department Store and Banpo Hangang Park, making travel a breeze. The luxurious rooms and suites, some offering stunning Seoul skyline or river views, will take your breath away. Whether you want to work out at the fitness center, take a dip in the indoor pool, or unwind at the luxury spa, this place has it all. With multiple dining options, including a global buffet and a Japanese restaurant serving kaiseki cuisine, your taste buds are in for a treat. Perfect for families and business travelers, with thoughtful amenities like Chinese hospitality and a kids' play area to make your stay even more enjoyable!

Perched atop Namsan Mountain, this hotel offers breathtaking city and mountain views, making it the perfect choice for your Seoul getaway. With 601 rooms and suites, some featuring floor-to-ceiling windows, you’ll wake up to stunning scenery every morning. The Executive Lounge provides exclusive concierge services, ensuring a luxurious stay. Multiple restaurants and bars serve international cuisine, from Japanese to European, satisfying every palate. The 24-hour fitness center and spa let you unwind after a busy day. Plus, its prime location puts you just minutes from the downtown business district and within walking distance of Itaewon—convenience at its best!

This luxurious hotel in the heart of Seoul is the perfect escape! Just steps from Namsan Park and a short drive to N Seoul Tower, you'll love the convenience. Unwind with spa treatments or take a dip in the indoor/outdoor pools. Stay active at the tennis court or fitness center. Traveling with kids? They'll adore the children's pool and kid-friendly meals. Enjoy crafted cocktails at the bar or savor modern European cuisine at Granum Dining Lounge. Rooms are spacious with free WiFi – every detail is thoughtfully designed for your comfort!
Everything you need to know about Samsung D'light
Recommended is the Shilla Seoul Hotel in Gangnam, just a 10-minute drive from the hall. It offers premium amenities, modern facilities, and seamless access to the city’s tech hub. The hotel features a smart room experience zone, aligning with Samsung’s innovation theme. Guests can enjoy panoramic views of the Han River from select rooms, making it ideal for tech enthusiasts and urban explorers seeking comfort and connectivity.
Take Seoul Subway Line 2 to 'Sinchon Station' or 'Yonsei University Station', then transfer to bus or taxi. Use a T-Money card for hassle-free transit payments. For faster travel, use ride-hailing apps like Uber or KakaoTaxi, especially during weekends. The hall is near Samsung-dong Station (5-minute walk) and has dedicated parking, perfect for self-drive visitors. Total trip time: about 30 minutes depending on departure point.
The hall offers immersive exhibits including VR experience zones where visitors can test the latest Galaxy devices and wearables. There’s also a smart home simulation lab showcasing future living scenarios with voice assistants, automated lighting, and environmental controls. Daily exclusive product launch tours allow hands-on trials of unreleased models. All experiences are available in multiple languages (Chinese, English, Japanese), ensuring international travelers fully engage with Samsung’s technological vision.
The hall’s exterior design blends modern architecture with dynamic light art, creating striking visuals day and night—perfect for photography. Nearby Cheonggyecheon Stream Path offers lush greenery and urban contrast shots. The Gangnam Square Plaza frequently hosts digital art installations and giant interactive screens aligned with Samsung themes. Visit in the evening to capture dreamy scenes using smartphone night mode, combining natural and artificial lighting for stunning results.
Yes, the Samsung Electronics Experience Hall is free to enter daily from 10 AM to 8 PM (closed Mondays). Multilingual guided tour devices (including Chinese, English, Japanese) are available for rent via QR code. Hourly professional-led group tours highlight product evolution, semiconductor breakthroughs, and sustainable design principles. Reserve slots in advance via the official website to avoid peak crowds and ensure a smooth, informative visit.
Nearby is the Samsung Kids Tech Discovery Zone, designed for children aged 6–12 with interactive robot assembly workshops and coding games. The adjacent Gangnam Mall houses child-friendly stores and restaurants, including Shilla Kids Park and themed dining areas resembling Disney concepts. Outdoor events like family creativity fairs and tech-art lectures are regularly held at the plaza. The area features stroller access, restrooms, and accessibility features, making it an excellent destination for family trips.
Near the Samsung Electronics Experience Pavilion in Gangnam, Seoul, Shilla Seoul is a top recommendation. Located just a 10-minute walk away, this luxury five-star hotel offers modern rooms with premium amenities and exceptional service. The hotel provides complimentary shuttle buses to major shopping districts and subway stations, ensuring seamless access. Its rooftop garden restaurant delivers stunning views of the Han River, perfect for a refined urban dining experience.
For added convenience, consider Lotte World Hotel, situated next to the Lotte World Mall, ideal for combining tech visits with shopping and entertainment. As for unique experiences, the Samsung Pavilion features immersive exhibits like holographic displays, smart home simulations, and AI-powered city models, offering hands-on interaction with cutting-edge technology. Don’t miss the exclusive gift shop selling limited-edition Samsung merchandise—perfect for tech enthusiasts. After your visit, stroll through nearby Cheongdam-dong’s fashion district to explore Seoul’s latest trends and high-end boutiques.
The most convenient route from central Seoul is taking Line 2 Subway to Sinchon Station, then exiting at Exit 3 and walking about 8 minutes to the Samsung Electronics Experience Pavilion. This route passes key areas like Myeongdong and Dongdaemun, making it ideal for combining shopping and tech visits. Alternatively, a taxi takes around 15–20 minutes depending on traffic, though it’s more expensive. Use a T-Money card for seamless travel across all public transit options.
To avoid crowds, it’s best to visit midweek or after 11 AM. After exploring the pavilion, head straight to nearby Cheongdam-dong’s luxury shopping streets or Gangnam’s designer boutiques for a full-day fusion of innovation and high fashion.
Must-try exhibits include the holographic display hall, where 360-degree projections showcase futuristic smartphones and wearable devices in real-world scenarios. The Smart Home Simulation Room lets visitors control lighting, climate, and entertainment systems via voice or app, experiencing seamless IoT integration. In the VR Experience Zone, advanced headsets and motion sensors deliver immersive gaming and virtual travel adventures.
Don’t miss the Innovation Test Zone, where you can personally test the latest Galaxy phones and tablets with expert guidance. Afterward, visit the exclusive gift shop for limited-edition accessories like custom cases and Bluetooth earbuds—ideal souvenirs for tech enthusiasts.
Yes, several family-friendly attractions are within walking distance. Just a 5-minute walk leads to Gangnam Park, featuring playgrounds, scenic lakeside paths, and picnic areas—perfect for a relaxed outdoor outing. Nearby Sinchon Tree-lined Avenue hosts themed cafés and creative studios like Kids Art Studio, offering hands-on pottery and painting workshops designed for children.
For a full-day adventure, Lotte World is only a 15-minute drive away, with amusement rides, an aquarium, live shows, and animal encounters suitable for all ages. The Samsung Pavilion itself also offers family-guided tours with interactive games and science activities tailored for kids, turning learning into fun while sparking curiosity about technology.
While walk-ins are accepted, it’s highly recommended to book your visit online via the official website or mobile app, especially on weekends or holidays, to avoid long queues. The venue offers self-service kiosks and digital ticketing with support for Korean, English, and Chinese interfaces—easy to use even for international visitors.
Opening hours are daily from 10:00 AM to 7:00 PM, with last entry at 6:00 PM. A visit typically lasts 60–90 minutes, so plan a half-day itinerary. Food and drinks are prohibited inside, but there’s a designated photo zone for memories. Note that schedules may change during special events—always check the official website before visiting.
See what other travelers say about Samsung D'light

Staying at the JW Marriott Hotel Seoul was definitely a splurge, but honestly, every penny felt justified. The views from the room were absolutely breathtaking—especially at night when the city lights stretched out like a glittering sea. The hotel’s elegance, service, and overall atmosphere made it feel like a true luxury escape. While it’s not cheap, the experience is worth it if you’re looking for something special. It’s also well-located for exploring Seoul, with great transit access nearby. For a memorable stay in the heart of the city, this place delivers on all fronts—highly recommend for anyone seeking a premium experience.

Staying at Grand Hyatt Seoul was a wonderful experience overall. While the room was on the smaller side, it was exceptionally clean and well-maintained—every detail felt thoughtfully done. The staff were incredibly friendly and attentive, making check-in and daily interactions a breeze. The hotel was busy during my visit, but the atmosphere remained calm and luxurious. I booked a session at the tennis courts, which were spacious and beautifully kept, with professional coaches available for lessons—perfect for both beginners and experienced players. I also enjoyed the afternoon tea spread, which offered a great selection of treats and drinks in a serene setting. Everything about this stay exceeded expectations, and I’d definitely return without hesitation.

I visited Banyan Tree Club & Spa Seoul purely for a solo staycation, and it absolutely delivered. In the middle of bustling Seoul, this place feels like a hidden oasis—calm, serene, and completely removed from the city’s chaos. The moment I stepped into my room, I was greeted with that peaceful, natural vibe that made me instantly unwind. One of my favorite moments? Sitting by the bathroom window, staring at the endless traffic jam outside, while enjoying my own quiet time—such a simple but powerful form of therapy. The indoor pool is massive and incredibly relaxing, especially when you can see the Namsan Tower in the distance. It really helped release all the tension I’d been carrying. The room itself is elegant without being overbearing—clean, well-maintained, and spotless. The sofa and bed were both comfortable, and the mattress was so plush, I felt like I was being hugged the second I lay down. The bedding was soft and cozy, leading to one of the best nights’ sleep I’ve had in a long time. The bathroom? Impeccable—crisp, clean, and luxurious. Breakfast came around 9:30 AM, so there was a short wait, but I actually preferred it this way—no noisy buffet crowds, no distractions, just a peaceful start to the day. I ordered natto with abalone, followed by sea urchin egg custard and fresh fruit—simple yet delicious, perfect for a light morning meal. I didn’t get to enjoy the famous pool this time (a bit disappointing), but I’m already planning my next visit. If you’re looking for a quiet retreat within the heart of Seoul, Banyan Tree is truly the answer.

The hotel is excellent overall—great location, super convenient for getting around Seoul, and the staff are very friendly. My only confusion was that I booked a two-night stay, but I had to check out on the second day and couldn’t recheck in until after 6 PM. That timing restriction felt a bit odd and wasn’t clearly explained upfront. Still, the team handled it well, and even though I had to move my luggage, it didn’t ruin the experience. The room was clean, comfortable, and the value for money was strong. Definitely would stay here again.

Staying at Nouvelle Seoul Hotel Itaewon was a fantastic experience. The hotel is perfectly located in the middle of Seoul's vibrant nightlife, yet the rooms are well-insulated, making it easy to relax and sleep soundly despite the lively surroundings. The rooms themselves are spacious with large TVs that make for great entertainment. The front desk staff were incredibly friendly and spoke fluent English, which made check-in and any inquiries super smooth. I appreciated the 24-hour check-in option—very convenient for late arrivals. Plus, everything you need is within walking distance: restaurants, cafes, shopping, and the metro station. This place truly offers the best of both worlds—urban energy and peaceful comfort. Highly recommend for travelers who want convenience without compromise.

The location of Hertz Hotel in Jongno was absolutely perfect! I arrived earlier than check-in time, but they kindly offered free luggage storage—so convenient. There were tons of restaurants, small shops, and cozy cafes nearby, making it easy to pass the time without any stress. The room itself was spotlessly clean, and having a bathtub was definitely one of the main reasons I chose this hotel—it made for a relaxing soak after a long day. Bathroom amenities included shampoo, conditioner, and a bathrobe, though I did need to bring my own toothbrush. For multi-night stays, water bottles were conveniently restocked. One standout feature was the sliding mirror that doubles as a blackout panel—just slide it across the window, and you’ve got complete darkness, ideal for sleeping in late. I was also pleasantly surprised to find a straightening iron available in the room—such a thoughtful touch. I’d definitely stay here again. Excellent value and a truly comfortable experience.

We stayed here as a family of three adults, including first-time visitors to Korea, and the experience was absolutely fantastic. What stood out most was the in-room laundry facilities—detergents were freely available, and I brought my own small packet of fabric softener from Japan, which worked perfectly. A large tote bag is highly recommended for moving laundry between rooms. The bathroom amenities were exceptional: the shampoo and conditioner had a luxurious scent and texture, leaving a subtle, pleasant fragrance throughout the room after showering. It’s rare to find a full set of toothbrushes included in a Korean hotel, and the lightweight hairdryer delivered strong airflow without strain. In the dining area, they offer four levels of spicy ramen—while I haven’t tried level 3, level 2 was similar to a moderately spicy kimchi ramen, not too overwhelming. Everything you’d expect at home, like plastic wrap, aluminum foil, and containers, was readily available. Even our homemade kimchi from a local market didn’t come with packaging—we were able to wrap it up neatly with the provided wrap and take it back easily. The staff were incredibly friendly, with several speaking Japanese, which made us feel safe and welcome. We especially enjoyed meeting Star-chan, who’s originally from Iran—such a memorable encounter! Thanks again, see you soon! One minor downside: the coffee machine was a bit sweet, and there was no option to adjust sugar levels—so every latte came out overly sugary. The chocolate drink also wasn’t to my taste. Also, the power outlets were tricky—my C-type adapter (bought from a 100-yen store) would plug in but kept falling out, making it unusable. Even though another universal adapter worked, it wobbled and sometimes fell over, causing power loss. And unfortunately, the silk-pressed straightening iron showed an error message and wouldn’t turn on. But overall? This place felt more like home than a hotel. Late-night ramen or toast lovers were cooking quietly nearby, yet we heard absolutely nothing—perfectly peaceful. It totally redefined what a hotel stay could be. We’re already planning to return next time we visit Korea!

My daughter came to Seoul for a ZB1 concert, and we chose this hotel—perfectly located right next to the subway station, making travel super convenient. I absolutely loved the ground-floor and rooftop check-in areas; they have such a cool, modern vibe, and the complimentary welcome drink was a nice touch. The room was spotless, with a well-designed wet/dry separation that made everything so practical. Security is also top-notch—after 6 PM, only guests can access the lobby, which gives peace of mind, especially for solo female travelers. And the neighborhood? Absolutely packed with great dining options. Street food stalls start setting up around 4 PM and stay open until 2 AM, buzzing with young locals and full of authentic Seoul energy. It’s lively, fun, and full of character. I’d definitely come back here on any future trip to Seoul.

I stayed for three consecutive nights, and on the first evening I noticed the air conditioning wasn’t cooling effectively. I immediately mentioned it to the front desk, and within minutes, a fan was brought up to my room—super prompt service! The staff were incredibly attentive and resolved the issue right away. For the next two nights, the room temperature was perfect, and I didn’t have to worry again. What stood out most was how quickly and efficiently the team responded—no delays, no excuses. Their proactive approach made a big difference in my overall experience. The hotel’s location is also very convenient, just a short subway ride from major attractions. Excellent value for money and top-notch hospitality. I’ll definitely be back!

Staying at Hotel President was an absolutely outstanding experience from start to finish. The staff went above and beyond with their warm, friendly service—every interaction felt genuine and welcoming. The room was spacious, impeccably clean, and incredibly comfortable, making it a perfect home base during our trip. I had arranged for my suitcase to be delivered directly from the airport, and the front desk took great care of it—securely holding onto my luggage even after checkout. This allowed me to explore Seoul freely without any burden, enjoying every moment up until the very last minute. The convenience and thoughtfulness were truly remarkable. I can't recommend this hotel enough—definitely planning to return!

Staying at Hotel Rawa was an absolute delight! The location is unbeatable—just a short walk from the vibrant street food alley, making it perfect for late-night snacks or evening strolls. The hotel itself is clean, well-maintained, and feels cozy and welcoming. I especially appreciated that the front desk offered free bread and instant ramen—such a thoughtful touch for travelers. The owner was incredibly kind and spoke some Japanese, which made communication smooth and pleasant. Even if you're out exploring late into the night, getting back to your room is just a quick walk away. It's rare to find such a convenient, friendly, and comfortable stay in Seoul. If you're looking for a great base to explore the city, this one’s a must-try.

Stayed at Hill House Myeongdong and couldn’t be happier! The location is unbeatable—just a short walk from Myeongdong shopping streets and a quick trip to Namsan Tower. Right outside the door, there’s a variety of restaurants and shops, making it super convenient for dining and exploring. The front desk staff was incredibly helpful—our host even stepped in when we couldn’t order food due to not having a phone number. He personally arranged our meal and had it delivered straight to our room. That kind of attention to detail really stood out. The rooms are clean, well-maintained, and the facilities are complete. With such a great location, excellent service, and fantastic value, this hotel is a top pick in Seoul. I’ll definitely come back and recommend it to everyone.
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