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Featured Hotels Near University Road area
Dongdaemun Area isn’t just a shopping hub—it’s the pulse of Seoul’s youth culture! From indie boutiques to underground bars and spontaneous street performances, every alley whispers stories of creativity and rebellion. As night falls, the streets come alive with laughter, music, and dancing—grab a cold Korean BBQ beer, watch a flash mob pop up on the sidewalk, and let the city’s energy sweep you away.
Four Seasons Hotel Seoul
This hotel is perfectly located in the heart of Seoul, just minutes away from the financial center and the US Embassy. Enjoy full-service spa treatments, a 24-hour fitness club, and an indoor pool, or let the kids have fun at the mini-golf course and children's club. With Chinese signage and special services for Chinese guests, communication is effortless. Choose from four dining options, including Japanese cuisine and 24-hour room service, or unwind at one of the two bars. Business travelers will appreciate the 24-hour business center and meeting facilities.
The Westin Josun Seoul
This century-old hotel is the perfect choice for your Seoul trip! Located in the heart of the city, it's close to Myeongdong and various embassies, making shopping and business a breeze. With kids' pool and childcare services, it's ideal for families. Relax at the spa or sauna after a long day. Rated 4.8, it offers top-notch service and a great environment. Whether for business or family vacation, this hotel has it all.
Grand Hyatt Seoul
Perched atop Namsan Mountain, this hotel offers breathtaking city and mountain views, making it the perfect choice for your Seoul getaway. With 601 rooms and suites, some featuring floor-to-ceiling windows, you’ll wake up to stunning scenery every morning. The Executive Lounge provides exclusive concierge services, ensuring a luxurious stay. Multiple restaurants and bars serve international cuisine, from Japanese to European, satisfying every palate. The 24-hour fitness center and spa let you unwind after a busy day. Plus, its prime location puts you just minutes from the downtown business district and within walking distance of Itaewon—convenience at its best!
Novotel Ambassador Seoul Dongdaemun Hotels & Residences
Nestled in the heart of Seoul, this hotel offers breathtaking city views, perfect for both business and leisure travelers. Enjoy the executive lounge and rooftop bar, where you can unwind with a drink and stunning skyline vistas. The infinity pool and kids' club cater to families, while state-of-the-art meeting facilities ensure successful corporate events. With thoughtful Chinese-friendly services and airport transfers, your stay will be seamless and memorable.
Banyan Tree Club & Spa Seoul
This luxurious hotel in the heart of Seoul is the perfect escape! Just steps from Namsan Park and a short drive to N Seoul Tower, you'll love the convenience. Unwind with spa treatments or take a dip in the indoor/outdoor pools. Stay active at the tennis court or fitness center. Traveling with kids? They'll adore the children's pool and kid-friendly meals. Enjoy crafted cocktails at the bar or savor modern European cuisine at Granum Dining Lounge. Rooms are spacious with free WiFi – every detail is thoughtfully designed for your comfort!
JW Marriott Dongdaemun Square Seoul
This hotel is your perfect choice in Seoul! Located near the Dongdaemun Market, it offers unbeatable convenience for shopping and sightseeing. The rooms are luxurious and thoughtful, with 24-hour hot water and bathtubs to help you unwind after a long day. With 5 unique dining venues, including a top 3 steakhouse in Seoul and a rooftop bar with stunning views of Dongdaemun, your taste buds are in for a treat. The indoor pool and spa are perfect for relaxation. Whether for business or leisure, this hotel has it all, plus Chinese-friendly services for seamless communication!
The Shilla Seoul
This hotel is a hidden gem in Seoul! Nestled next to Namsan Park, it offers a peaceful retreat with easy access to the city. The rooms feature warm tones, and the executive suites on the 23rd floor provide breathtaking views of Namsan and the city skyline. The executive lounge serves exquisite meals, and the Michelin-starred restaurant "La Yeon" is a must-visit for foodies. Unwind at the full-service Spa or enjoy the fitness club, which includes an indoor golf range and yoga classes. Plus, free shuttle buses to Dongdaemun and Myeongdong make shopping a breeze!
Grand Mercure Ambassador Hotel and Residences Seoul Yongsan
This is a high-end serviced apartment hotel that perfectly blends Korean traditional aesthetics with modern design, featuring exquisite traditional patterns and impeccable service for an exceptionally luxurious experience. The rooms are equipped with kitchen and laundry facilities, ideal for long stays, and offer stunning views of Seoul’s night skyline. The hotel also boasts an executive lounge, indoor golf range, sauna, and fitness center to help you maintain a high-quality lifestyle. With direct access to Yongsan Station, it’s conveniently located for exploring major areas like Yeouido, Itaewon, and Myeongdong, making it perfect for both business and leisure travelers.
Novotel Suites Ambassador Seoul Yongsan
Looking for a modern high-end lifestyle experience? This hotel in Seoul's Yongsan district is perfect for you! Featuring 286 spacious suites with elegant and practical designs, even long stays are comfortable. Enjoy the fitness center, pool, and sauna to maintain a healthy routine. The highlight is the exclusive lounge on the 40th floor, offering panoramic views of the Han River—perfect for relaxing with coffee. Plus, professional meeting facilities make it ideal for business travelers. Conveniently connected to Yongsan Station, it’s easy to explore hotspots like Yeouido, Itaewon, and Myeongdong.
The Plaza Seoul, Autograph Collection
Craving a urban oasis in Seoul? This designer hotel nails it! Nestled in the downtown business district with direct subway access, you're moments away from major attractions. With 400+ chic rooms by a star designer, six gourmet restaurants, an indoor pool and spa, it's pure bliss after sightseeing. Business travelers will love the 1,858 sqm customizable event space perfect for meetings or weddings. Bonus: Chinese-friendly services make your stay effortless. An Autograph Collection gem that ticks all boxes!
Lotte Hotel Seoul Executive Tower
This luxury hotel is located in the heart of Seoul, just a 15-minute walk from Myeongdong Street and Namdaemun Market. With indoor pool, fitness center, and spa, plus kids' play area and mini golf, it's perfect for families. Choose from 5 restaurants or enjoy 24-hour room service. Business travelers will appreciate the meeting rooms and business center. Rated 4.9/5, it's the ideal choice for your Seoul stay!
The Ambassador Seoul - A Pullman Hotel
This hotel beautifully blends modern design with traditional Korean aesthetics, offering unforgettable stays with its elegant wooden furnishings and cozy interiors. 1955 Groceria buffet serves diverse cuisines, while the executive lounge and bar provide perfect spots to unwind. Whether for business or leisure, the grand ballroom and rooftop spaces cater to all needs, complemented by a pool and sauna for relaxation. With Chinese-friendly services and valet parking, your journey here is bound to be seamless.
Novotel Ambassador Seoul Yongsan - Seoul Dragon City
Looking for a modern smart hotel in Seoul? This one connects directly to Yongsan Station (ITX/KTX) with easy access to Myeongdong and Itaewon! Enjoy spacious rooms with panoramic views of Han River and Namsan. Stay active at the fitness center, refresh in the pool, or unwind in the sauna. They even offer Chinese-friendly services for seamless communication. Business facilities and leisure amenities make it ideal for all travelers!
Pullman Ambassador Seoul Eastpole
This hotel is the perfect choice for both business trips and family vacations! Located in the vibrant Gwangjin-gu area of eastern Seoul, it offers easy access to popular spots like Gangnam and Seongsu. With 150 stylish rooms and suites, a kids' pool and play area, your little ones will have a blast! Adults can unwind at the pool, fitness center, or spa, or savor delicious meals at the on-site restaurants and bars. The versatile event spaces are ideal for meetings or even weddings. Come experience this blend of modern luxury and energy!
Le Méridien Seoul, Myeongdong
Craving a vibrant Seoul experience? This 2024-listed hotel in Myeongdong is your ultimate base! Steps away from N Seoul Tower and Gyeongbokgung Palace, its mid-century modern design blends work and play seamlessly. Unwind in 200 tech-savvy rooms featuring AI voice control and signature beds, then savor French salon vibes at Lumière Lounge or artisanal pastries at Le Moulin'. With a 4.8 rating, it shines with Le Méridien service, Chinese guest amenities, and flawless event spaces for weddings or meetings—plus perks like valet parking and currency exchange.
Lotte Hotel Seoul
This hotel is the perfect blend of business and leisure! Located in the heart of Seoul, just a short walk from Myeongdong and Namdaemun Market, it’s ideal for shopping and dining. Enjoy top-notch amenities like an indoor pool, fitness club, and executive lounge, plus 24-hour room service for ultimate convenience. The spacious rooms feature Egyptian cotton sheets and separate bathtubs to help you unwind. Whether you’re here for work or play, this hotel has everything you need!
Itaewon/Family accommodation/Arrives in Seoul's Major Tourist Destinations in Less Than 20 Minutes
cheongsudang stay bukchon
Cheongnyang Anchae Hanok Stay
Arang Stay Seoul Dongdaemun
Frequently Asked Questions
Everything you need to know about University Road area
Lotte Hotel Seoul near Hongdae offers excellent value with modern rooms and convenient access to the vibrant Hongdae Arts & Theater District. Just a 5-minute walk from lively street performances and underground clubs, it’s ideal for students or travelers seeking culture on a budget. The hotel provides free Wi-Fi, 24-hour laundry facilities, and affordable breakfast options. Nearby, you can enjoy authentic Korean street food like spicy pig intestine pancakes and fried chicken at local stalls, making it a perfect base for experiencing Seoul’s youthful energy.
Hongdae is Seoul’s creative heart, home to over 300 independent theater performances annually, including original musicals, improv comedy, and experimental plays. Don’t miss the nighttime pop-up improv shows, which cost just KRW 10,000 and offer an electric, spontaneous atmosphere. Wander the alleyways to discover street art galleries and murals—join a local artist-led walking tour + graffiti workshop for hands-on creativity. In the evening, head to Jungnang Street Food Alley to savor freshly fried Korean sweet potato noodles and spicy stir-fried rice cakes, immersing yourself in the dynamic youth culture of Seoul.
Hotels near Hongdae are directly accessible via Seoul Subway Line 2's Hongdae Station, just a 5-minute walk away. The station connects seamlessly to major districts like Myeongdong, Dongdaemun, and Hongik University, with transfers available to Line 4 for trips to Gyeongbokgung Palace and Namsan Tower. Some hotels offer free subway pass rentals valid for 24 hours with unlimited rides—perfect for exploring the city efficiently. For airport access, take Line 2 to Incheon International Airport Station (approx. 70 minutes), costing only KRW 12,000 round-trip, making travel both fast and affordable.
The underground plaza entrance of Dongdaemun Design Plaza is a must-visit photo spot, featuring bold geometric architecture and vibrant neon lighting that creates striking night shots. Another hidden gem is Youth Art Gallery, located on the upper floor of a vintage bookstore, showcasing surreal installations blending industrial decay with futuristic design—perfect for cinematic-style portraits. Don’t miss the statue cluster at Hongik University Square or the living green wall at Hongdae Coffee Street for trendy backdrops. Visit between 4–6 PM for golden hour lighting, ideal for soft, natural highlights and professional-quality photos.
Shilla Stay Seoul University stands out for its blend of modern design and traditional Korean aesthetics, located just steps from bustling theaters and indie shops. Its private balconies offer views of the vibrant street life, while staff recommend nearby hidden gems like underground cafes and pop-up art exhibitions. The hotel also partners with local theater groups to provide guests with exclusive performance packages, enhancing cultural immersion. With easy access to subway lines and a strong community vibe, it’s perfect for travelers seeking authentic Seoul experiences beyond tourist hotspots.
Seoul University Road Hostel is a top pick for budget travelers, offering clean, affordable shared dorm rooms with lockers and free Wi-Fi. Located within walking distance of Seoul National University and National Museum of Korea, it’s ideal for students exploring academic and cultural sites. The hostel hosts regular cultural exchange nights and city walking tours, fostering connections with locals and fellow travelers. With a 10-minute walk to Dongdaemun Station, it provides seamless access to major attractions like Myeongdong and Gyeongbokgung Palace, making it a smart base for low-cost yet enriching exploration.
University Road transforms into a creative hotspot after sunset, featuring live indie theater performances, street improvisation acts, and underground music gigs. The area’s famous Theater Street hosts nightly shows from independent troupes, many of which are free or donation-based. Alongside, themed cafés and vinyl record shops often host intimate concerts and poetry readings, creating a rich artsy atmosphere. Grab a cold soju and fried chicken at a sidewalk stall, then wander through the illuminated alleys—perfect for experiencing Seoul’s youthful, avant-garde spirit firsthand.
Take the Airport Railroad Express (AREX) from Incheon International Airport to Seoul Station, a journey of about 40 minutes. Transfer to Line 2 or Line 4 of the Seoul Metro at Seoul Station and ride one stop to University Road Station—just a 3-minute walk from the exit. Alternatively, a taxi ride takes around 45 minutes depending on traffic. Use a T-money card or mobile payment app for seamless transit. With excellent connectivity, University Road serves as an ideal gateway to explore other districts like Myeongdong, Gangnam, and Dongdaemun.
Radisson Blu Hotel Seoul University Road offers spacious family rooms with child-safe furnishings and complimentary breakfast options including kid-friendly meals. The hotel features a playroom with educational toys and organizes weekly family events such as K-pop dance workshops and Korean storytelling sessions. Nearby, the Seoul Children’s Museum and University Road Park provide safe, engaging spaces for children. Easy access to subway lines allows quick trips to attractions like Lotte World and Namsan Tower, making it a convenient and comfortable choice for families visiting Seoul.
As home to Seoul National University and several prestigious institutions, University Road is deeply rooted in intellectual and artistic culture, shaping the character of its accommodations. Hotels here often incorporate Korean minimalist design, natural materials, and quiet courtyards reflecting scholarly tranquility. Many partner with local theaters to offer cultural stay packages, including backstage tours and play tickets. The district’s preservation of small-scale architecture and limited commercial development ensures a calm, authentic environment—ideal for travelers seeking meaningful, immersive experiences beyond typical tourist zones.
Traveler Reviews
See what other travelers say about University Road area
Four Seasons Hotel Seoul
Staying at Four Seasons Hotel Seoul with my family was an absolute delight. The cleanliness and attention to detail in the room were outstanding—every corner felt fresh and well-maintained, which made us feel truly comfortable and at ease. The staff went above and beyond with their warm, professional service; they anticipated our needs before we even asked, making the experience so much more personal and memorable. One of the highlights was the variety of dining options within the hotel—no need to worry about finding a place to eat during holidays. From authentic Korean cuisine to international favorites, every meal was delicious and beautifully presented. Location-wise, it’s perfectly situated for exploring Seoul, with easy access to subway lines and major attractions. This is not just a stay—it’s a true luxury experience that exceeds expectations. Highly recommended for anyone looking for comfort, elegance, and exceptional hospitality.
The Westin Josun Seoul
We stayed at The Westin Josun Seoul on the 18th floor in a spacious 55 sqm family suite with two connecting rooms—perfect for our trip with kids and large 30-inch suitcases. There was plenty of room to unpack everything without any hassle. The bathroom was well-designed with a clean separation between wet and dry areas, and having a bathtub made it so relaxing after a long day of sightseeing. What truly stood out was the thoughtful touches: a warm cup of red date ginseng tea was always waiting on the coffee table when we returned, and our children were greeted with little surprises each evening. The turndown service was impeccable—the slippers, water bottles, and bedside tray were neatly arranged every night. As someone with a strong preference for cleanliness, I appreciate how the staff even provided perfectly pressed, fresh cloths to place under my jewelry and cosmetics—such a small but incredibly meaningful gesture. After decades of staying at luxury hotels, few have matched this level of attention to detail. The executive floor breakfast was simple but refined—fresh ingredients, excellent quality, and delicious flavors. Everyone in our family enjoyed it. Truly unforgettable stay, and highly recommended!
Grand Hyatt Seoul
Staying at Grand Hyatt Seoul was a wonderful experience overall. While the room was on the smaller side, it was exceptionally clean and well-maintained—every detail felt thoughtfully done. The staff were incredibly friendly and attentive, making check-in and daily interactions a breeze. The hotel was busy during my visit, but the atmosphere remained calm and luxurious. I booked a session at the tennis courts, which were spacious and beautifully kept, with professional coaches available for lessons—perfect for both beginners and experienced players. I also enjoyed the afternoon tea spread, which offered a great selection of treats and drinks in a serene setting. Everything about this stay exceeded expectations, and I’d definitely return without hesitation.
Novotel Ambassador Seoul Dongdaemun Hotels & Residences
While the hotel is a bit outside the city center, it offers significantly better value compared to other options in downtown Seoul. The nearby subway station makes getting around easy—just hop on the train to explore major attractions. Alternatively, using a local ride-hailing app (available for download) lets you book a car in advance or request one instantly, which was especially helpful for our family of six. There are plenty of restaurants within walking distance offering all kinds of authentic Korean food—just take a stroll and you’ll find something delicious. The front desk staff speak English and are genuinely warm and attentive. We booked two rooms: one king bedroom and one twin room with a queen-sized bed and a single bed, perfect for three people. The room had a lovely balcony, ample space, clean interiors, and water temperature that was just right. I particularly loved the shampoo and conditioner—they left my hair incredibly soft and smooth. I’d love to know the brand! Breakfast was modest in variety but tasty overall. All in all, this stay was highly satisfying, and I’d definitely return.
Banyan Tree Club & Spa Seoul
I visited Banyan Tree Club & Spa Seoul purely for a solo staycation, and it absolutely delivered. In the middle of bustling Seoul, this place feels like a hidden oasis—calm, serene, and completely removed from the city’s chaos. The moment I stepped into my room, I was greeted with that peaceful, natural vibe that made me instantly unwind. One of my favorite moments? Sitting by the bathroom window, staring at the endless traffic jam outside, while enjoying my own quiet time—such a simple but powerful form of therapy. The indoor pool is massive and incredibly relaxing, especially when you can see the Namsan Tower in the distance. It really helped release all the tension I’d been carrying. The room itself is elegant without being overbearing—clean, well-maintained, and spotless. The sofa and bed were both comfortable, and the mattress was so plush, I felt like I was being hugged the second I lay down. The bedding was soft and cozy, leading to one of the best nights’ sleep I’ve had in a long time. The bathroom? Impeccable—crisp, clean, and luxurious. Breakfast came around 9:30 AM, so there was a short wait, but I actually preferred it this way—no noisy buffet crowds, no distractions, just a peaceful start to the day. I ordered natto with abalone, followed by sea urchin egg custard and fresh fruit—simple yet delicious, perfect for a light morning meal. I didn’t get to enjoy the famous pool this time (a bit disappointing), but I’m already planning my next visit. If you’re looking for a quiet retreat within the heart of Seoul, Banyan Tree is truly the answer.
JW Marriott Dongdaemun Square Seoul
Staying at JW Marriott Dongdaemun Square Seoul was an absolute delight. The location is unbeatable—right next to Cheonggyecheon Stream, with a peaceful walkway just steps from the hotel entrance. I easily reached Doota and Design Plaza on foot, making it perfect for shopping and exploring local creativity. The breakfast buffet was exceptional—huge variety, fresh ingredients, and delicious options from both Korean and international cuisines. I especially loved the made-to-order omelets and warm artisan bread. Staff were incredibly friendly and attentive throughout my stay, always going the extra mile. The room was spacious, beautifully designed, and incredibly comfortable—the bed was like sleeping on a cloud. Everything you’d expect from a luxury hotel: top-notch amenities, smart TV, premium bedding, and excellent soundproofing. It’s clear this hotel cares about guest comfort and experience. I’ll definitely be back and highly recommend it to anyone visiting Seoul.
The Shilla Seoul
The Shilla Seoul is an exceptional choice for a stay in Seoul. While the room size is on the smaller side and the front desk staff seemed a bit reserved upon check-in without offering much guidance, the service truly shines during your stay. For instance, after buying snacks from the convenience store near the entrance around 9:30 PM, the shuttle driver kindly offered to deliver them straight to our room—something we hadn’t known about since it wasn’t mentioned at reception. That small gesture made a big difference. And don’t miss the hotel’s ground-floor bakery—it’s widely regarded as Seoul’s top French pastry shop. The pastries are rich, delicate, and absolutely worth a visit. Despite minor initial impressions, the attention to detail and thoughtful touches throughout the stay make this hotel stand out. Highly recommend for both comfort and convenience.
Novotel Suites Ambassador Seoul Yongsan
Staying at Novotel Suites Ambassador Seoul Yongsan was an absolutely delightful experience. The hotel's location is perfect—just a short walk from the subway station, making it super convenient to explore all of Seoul. The staff were incredibly friendly and professional, and communicating in English was seamless throughout our stay. We booked the Minnie Mouse-themed suite, which was adorable, clean, and thoughtfully decorated—so much charm! The room was spacious, comfortable, and had a cozy, welcoming atmosphere that made us feel right at home. The breakfast spread was impressive—fresh, varied, and delicious, with both Western and Korean options. From check-in to checkout, everything felt smooth and well-organized. This hotel truly delivers on comfort, service, and value. I’d definitely recommend it to anyone visiting Seoul, whether traveling solo, as a couple, or with family.
The Plaza Seoul, Autograph Collection
Staying at The Plaza Seoul, Autograph Collection was an absolute delight. The location is unbeatable—right next to the subway station with a direct underground walkway leading straight to Lotte Department Store in Myeongdong. I've been here twice now, and each time I leave feeling like I made the perfect choice. The pool and fitness center are standout features—spacious, well-maintained, and equipped with top-tier machines. I made it back to the gym twice during my visit, and I’ll definitely be returning just for that. Special thanks to the front desk staff—both times they managed to get me checked in early, which made my arrival so much smoother. It’s clear this hotel truly values guest experience. Comfortable, convenient, and full of little touches that make all the difference. Highly recommended!
Lotte Hotel Seoul Executive Tower
Staying at Lotte Hotel Seoul Executive Tower was an absolute delight from start to finish. From the moment I arrived, a dedicated staff member greeted me and took my luggage—no stress at all. The check-in lounge on the 15th floor is spacious and elegant, with a beautifully designed counter. A welcome drink would’ve been a nice touch, but even without it, the experience felt luxurious. The front desk staff carried my bags all the way up to my room with a smile—professional, courteous, and attentive. I forgot my charger, and when I mentioned it to the front desk, they delivered a replacement within minutes. That kind of quick, thoughtful service is rare and truly appreciated. The room itself is generously sized, with excellent water pressure and instant hot water—perfect for a relaxing shower. The bathtub even came with bath salts, which made soaking in the evening so enjoyable. Location-wise, it’s unbeatable: right next to the subway station, with airport buses stopping just outside, and a five-minute walk to Myeongdong. At night, the streets are alive with street food stalls and vibrant energy. This hotel offers top-tier comfort and convenience at a great value. I’ll definitely be coming back.
The Ambassador Seoul - A Pullman Hotel
The Ambassador Seoul - A Pullman Hotel is an absolute gem with a fantastic value for money. The room was spacious and impeccably clean, offering all the essentials including wireless charging and complimentary slippers—small touches that make a big difference. I did notice that toothbrushes require a small donation at the front desk, which is a bit unusual but still reasonable as part of their eco-friendly initiative. Staff were incredibly friendly and attentive throughout our stay—always smiling, helpful, and professional. Location-wise, it’s perfect: just a 5-7 minute walk to the subway station, and walking out from exit 1 or 2 means you’re immediately in front of a convenience store—great for snacks or last-minute needs. Whether you're heading to Myeongdong, Gangnam, or Hanam-dong, everything is within easy reach. This hotel offers comfort, convenience, and excellent service—all in one. I’d definitely recommend it and will be returning.
Novotel Ambassador Seoul Yongsan - Seoul Dragon City
This hotel is my top choice every time I visit Seoul! The location is unbeatable—just a short walk from Yongsan Station, making travel incredibly convenient. Right outside the door, you’ll find an amazing variety of restaurants and local eateries, all within walking distance. Inside, the hotel is spotless, well-maintained, and offers a comfortable, relaxing atmosphere. The room was clean, spacious, and very quiet, with a cozy bed that made for a great night’s sleep. The staff were friendly and efficient throughout our stay. Whether you're here for business or leisure, this place delivers excellent value and comfort. It’s definitely a go-to recommendation for anyone visiting Seoul—I’ll be back!
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