Dongdaemun-gu

Dongdaemun District isn’t just a shopping hotspot—it’s a living museum of Seoul’s evolution. From bustling traditional markets to cutting-edge designer boutiques, every street tells a story. Daytime brings bargain-hunting joy at Dongdaemun Market; by night, the area transforms into a cultural stage, especially around the dazzling Dongdaemun Design Plaza, where architecture meets art in bold, futuristic style.