Missha (Myeongdong 1st Store) isn’t just a beauty shop—it’s a temple of Korean skincare and style. Walk in, and you’re greeted by sleek white spaces and endless rows of curated cosmetics. Test the latest limited-edition shade, feel how the foundation melts into your skin like silk, then snap a selfie—your feed will thank you. Skip this store, and you’ve missed the heart of Myeongdong.

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