Step into Maze of Wisdom - Insadong, where every corridor feels like a playful puzzle waiting to be solved! Hidden turns, clever illusions, and artistic surprises await around each corner—perfect for snapping quirky photos or testing your brainpower. Best part? It’s tucked away in Seoul’s coolest artsy alley, Insadong. After the maze, wander through cozy cafés and vintage boutiques, sip a handcrafted coffee, and treat yourself to a sweet local pastry—pure soul-soothing magic!

This 5-star hotel in Gangnam is perfect for both business and leisure travelers! With 332 spacious rooms, including an executive floor and meeting rooms with access to a lounge area, you'll have everything you need for a productive stay. Sleep soundly on luxury beds with cozy duvets and your choice of soft or firm pillows. Dine in style at 4 professional restaurants and 1 bar, including the upscale buffet restaurant - SQUARE. Unwind at the pool, fitness center, or sauna, or let the kids have fun at the children's playground. With family-friendly services and top-notch amenities, your stay here will be unforgettable!

This hotel is a perfect blend of family-friendly and business! Located in the heart of Gangnam, just steps from Apgujeong Subway Station, it's a shopper's paradise near Cheongdam-dong. With kids' pool, children's meals, and valet parking, traveling with little ones is a breeze. Unwind at the fitness center or spa, or host meetings in the business lounge. Rated 4.5 stars and a 2024 top pick – don't miss out!

Dreaming of a royal treatment in Seoul's bustling Gangnam district? This hotel is your perfect choice! Located in the heart of Gangnam, it’s just a short walk to landmarks like the Korean Embroidery Museum and COEX Mall. Blending European luxury with modern tech, each room features a minibar and tea-making facilities. Love fitness? Enjoy the gym, pool, and sauna—or unwind at the bar or karaoke lounge. With 24-hour front desk and luggage storage, plus attentive service, your stay will be nothing short of exceptional!

This hotel is a perfect hub for exploring Seoul! Just minutes away from subway stations and within walking distance to Myeongdong shopping district and Lotte Duty Free. The highlight? Their adorable Line Friends themed rooms featuring Brown and Cony - kids (and kids at heart) will love it! Modern rooms with tatami areas provide comfortable stays. Staff offer exceptional service with local tips. Convenience stores and restaurants surround the property for late-night cravings. With a well-equipped fitness center and central location, it combines shopping convenience, family-friendly amenities and excellent transport links for an unforgettable Seoul experience!

This hotel is the perfect choice for your stay in Gangnam, Seoul! Ideal for both business trips and family vacations, it's conveniently located just minutes away from Garosu-gil and COEX Mall. Enjoy top-notch amenities like an outdoor pool, 24-hour fitness center, and even a kids' pool and play area to keep the little ones entertained. The on-site restaurant serves local and international cuisine, and there's a cozy café for a quick break. Rooms are spacious with flat-screen TVs and free WiFi, plus handy services like valet parking and laundry. You won't want to leave!

Nestled in the heart of Gangnam, this hotel perfectly blends business and leisure. Its prime location offers easy access to IT companies, convention centers, and shopping districts, making it ideal for both work and play. With 126 well-equipped rooms featuring free WiFi, HD TVs, and mini-bars, plus amenities like a fitness center and business facilities, your stay will be nothing short of comfortable. The professional team welcomes you with prime ministerial hospitality. Book now for a seamless and enjoyable experience!














Everything you need to know about Dynamic Maze
Insadong Heritage Inn is a top choice, just a 5-minute walk from Jiwon Maze. This boutique hotel blends traditional Korean hanok architecture with modern amenities, featuring tatami rooms and smart voice-controlled systems. Guests enjoy complimentary guided tours to optimize maze navigation and access exclusive recommendations for nearby tea houses and artisan markets, enhancing cultural immersion while solving puzzles.
Yes, Jiwon Maze Insadong is highly accessible via Seoul’s efficient public transit system. The nearest station is Gyeongbokgung Station (Line 1), just 300 meters away—about a 4-minute walk. Follow the historic Insadong street with red gateways and traditional signage for clear direction. Jongno 5-ga Station (Line 5) is also within a 7-minute walk, with multiple bus lines (201, 601, 701) stopping nearby. Use a T-money card or mobile payment for seamless transfers and cost-effective travel throughout the city.
HopeGoo in advance is strongly recommended. While walk-in tickets are available, weekend and holiday crowds often cause long queues. Pre-HopeGoo via official websites or platforms like HopeGoo and Kakao Travel offers early-bird discounts and priority entry. Combo packages including guided audio tours provide historical context, puzzle clues, and hidden challenge hints—significantly improving completion rates. Arrive at least one hour before your session to explore the layout and understand mechanisms, ensuring a smooth and rewarding experience.
Jiwon Maze Insadong is more than a puzzle game—it's an immersive cultural theater. Visitors navigate through recreated alleys, mechanical chambers, and hidden rooms where each challenge integrates Korean history and traditional craftsmanship, such as a cipher lock based on Hunminjeongeum or a motion-based puzzle inspired by Joseon royal rituals. Some areas use tactile sensors requiring specific movements in traditional hanbok attire. There are also real-time team challenges demanding collaboration to solve riddles, fostering group synergy. Upon completing all levels, guests receive a limited-edition "Master of Wisdom" badge and a hand-written good luck card—a cherished keepsake of this unforgettable journey.
Highly suitable for families! Jiwon Maze Insadong features age-appropriate difficulty levels, with simplified routes and visual cues for children aged 6–12. Parents can access a family-friendly puzzle kit containing magnifying glasses, illustrated guides, and reward cards to boost engagement. Safe pathways and designated rest zones are provided, along with free stroller rentals. Each session limits to 10 family groups, ensuring a calm and enjoyable environment. After the maze, families can join a traditional Korean activity workshop, including archery, paper-cutting, and puppet shows, turning learning into fun and lasting memories.
Jiwon Maze Insadong operates daily: 10:00–20:00 Monday to Friday, and 09:30–21:00 Saturday, Sunday, and public holidays. Last entry is one hour before closing. Avoid the peak window from 4:00 PM to 6:00 PM for shorter wait times. During winter (November–February), extended evening hours until 22:00 are offered, featuring special "Starlight Puzzle Night" events with light shows and live music, enhancing the mystical ambiance. All visits require pre-booked tickets; walk-in sales are not available.
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